branding - university of oxfordprojects.oucs.ox.ac.uk/runcoco/1914/pr_jon.pdf · jonathan purday....
TRANSCRIPT
Jonathan PurdaySenior Communications Advisor
Oxford, February 2012
Europeana 1914-1918
Presenter
Presentation Notes
This is one of a number of postcards sent home by the Bavarian soldier, Hans Gaigl, to his wife Marie, on which he draws, in pencil, life on the front line, his comrades and other scenes. Hand drawn cards are relatively common, especially at Christmas and Easter, but this set of cards is particularly special, showing that Gaigl was a fine draughtsman
Presenter
Presentation Notes
Brought along to the Stuttgart participation day, this is a commemorative watch chain given to those who handed in gold jewellery for the war effort It’s made of iron and was given as a replacement to be worn with pride. The watch chain bears the date 1916 in commemoration of the 'Iron Times' – the legend reads 'Gold to arms, Iron to Honour‘, CLICK and at its centre is the imperial eagle
Presenter
Presentation Notes
The same contributor bought in this bracelet, which she holds up to the camera here. It’s is a piece of 'Trench Art' made from the driving band of a shell. This story is particular poignant: that people contributed the family jewels to the war effort; meanwhile, on the Front line, their sons and husbands were busy carving the armaments that the gold bought – into more jewellery
Presenter
Presentation Notes
Homepage: new interface launched in October; based on detailed research into user’s navigation and expectations. Highlights current exhibitions, featured items and social network activity. Drop down menu lets you translate interface into 29 languages It also highlights our virtual exhibitions and other linked sites. One of these is Europeana 1914-1918. So if we click on this image, it takes us to the linked site
Presenter
Presentation Notes
This is one of a number of postcards sent home by the Bavarian soldier, Hans Gaigl, to his wife Marie, on which he draws, in pencil, life on the front line, his comrades and other scenes. Hand drawn cards are relatively common, especially at Christmas and Easter, but this set of cards is particularly special, showing that Gaigl was a fine draughtsman
Presenter
Presentation Notes
This site was created for our First World War project, which began in Germany, so this site is so far only in German and English. It offers users the chance to Add to the Archive and Explore the Archive
225,000 printed
25 cities
4470 outlets
74% picked up
Thank you card
Cost: €15,000
Presenter
Presentation Notes
This is one of a number of postcards sent home by the Bavarian soldier, Hans Gaigl, to his wife Marie, on which he draws, in pencil, life on the front line, his comrades and other scenes. Hand drawn cards are relatively common, especially at Christmas and Easter, but this set of cards is particularly special, showing that Gaigl was a fine draughtsman
TITLE
Presenter
Presentation Notes
We also had postcards printed by a company specialising in distribution into cafes and cultural centres: they were put in 4470 places in 25 cities We also used special version of the cards to given to everyone who brought material to the events
15,000 flyers at events & local libraries
Presenter
Presentation Notes
This is one of a number of postcards sent home by the Bavarian soldier, Hans Gaigl, to his wife Marie, on which he draws, in pencil, life on the front line, his comrades and other scenes. Hand drawn cards are relatively common, especially at Christmas and Easter, but this set of cards is particularly special, showing that Gaigl was a fine draughtsman
700 x A3 posters with dates and venues for display in local libraries, shops etc
10 x A2 posters for the venues
Presenter
Presentation Notes
This is one of a number of postcards sent home by the Bavarian soldier, Hans Gaigl, to his wife Marie, on which he draws, in pencil, life on the front line, his comrades and other scenes. Hand drawn cards are relatively common, especially at Christmas and Easter, but this set of cards is particularly special, showing that Gaigl was a fine draughtsman
Results600 people came to the collection days; 350 contributed material- many contributors were elderly: the last generation
who knew the progagonists
560 people contributed through the website- included people who were not internet users and
were helped by their families and neighbours
26,000 images and scans were put on the site 40% of these came in onlineMost of the material was unpublished: letters, diaries, drawings, photographs, postcards
Presenter
Presentation Notes
The majority of the contributors at the events were aged over 50, and several were in their 80s. They were the last generation who had known the writers of the letters, or the subjects of the photographs. They understood their importance and were delighted that they had found a way to publish them, to make them accessible to future generations Let’s have a quick look at some of the remarkable stories that were submitted
Presenter
Presentation Notes
This is one of a number of postcards sent home by the Bavarian soldier, Hans Gaigl, to his wife Marie, on which he draws, in pencil, life on the front line, his comrades and other scenes. Hand drawn cards are relatively common, especially at Christmas and Easter, but this set of cards is particularly special, showing that Gaigl was a fine draughtsman
