Branding You

How Individuals are the New Power Brands.

Why listen to me?• Tricycle helps organizations define and communicate their ideas.

• Worked with large corporations like Fred Meyer to personal brands like Troy McClain.

• Over 250 presentations from Payette to Malayasia

• Over 10,000 connections in the social space.

Defining Brand

Your presence when you are not present.

The End of Mass Media

• Fragmentation

• Business model issues

•Influence

The Rise of COINs

• Centers of Influence

• The “Face” of a Brand

• True 360 degree brands

•Connectivity

The Elements

• Culture of transparency

• Social media adoption

• The new “Communication Dept”

The Steps

1. Create a brand separate from your company.

2. Be aware of first impressions.

3. Learn how to communicate in any situation.

The Steps

4. Get involved in a cause.

5. Create an off-line & on-line following.

6. Become a “Relationship Broker”.

Rules of Engagement

1. Social first; media second.

2. Person first; corporation second.

3. Keep it real.

4. A time to sell.

5. Attention to detail.

Final Thoughts

• Think Signal v Noise

• Think like Gen Y

• Low cost, high reward

Our Expertise

Open Discussion