branding your hr department v3
Post on 17-Oct-2014
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Branding your HR DepartmentPresented by Gail Pearce
Develop a plan
The differences between a “corporate” brand and a “human” brand
Develop a plan to promote your brand
Who are you?
Who are you? Where do we want to be?
Brands
A “corporate” brand speaks to the marketplace
A “human” brand speaks to the employee
Most HR departments continue to present the corporate brand with mixed results
A brand…
Is not a logo Is not a corporate identity Is not a strategy Is an emotional feeling about a
service, product, or organization
Vision & values
Honesty & integrity Respect & trust Professional excellence Leadership Diversity Respect & support for life balance Sustainability
Organizational culture
HR sets the culture and instills the brand
Review values – both personal & corporate
HR needs to be clear about the brand and the values of the organization
“Human” brand DNA
Distinct Notable Authentic
Why a human brand is important Making a personal connection Making better hiring decisions Improved teamwork Fewer misunderstandings Less churn
What do clients & employees think of us… Responsive Knowledgeable Fun Friendly Professional Caring Approachable Talented Service oriented Thorough Charming Upbeat Honest/Integrity Relationship people
Exercise
Create a tagline
Canada’s Top Employers
Employee communications Safe workplace Positive work and social
atmosphere Performance management Training & skills development Vacation allowance & time off Health, financial and family
benefits Community involvement
How do you rate?
What do you do? What do you do differently? What should you consider doing? What are you exceptional at? Present your ideas…
Story tell your brand
Define it Describe it Communicate it Story tell it Be it Advertise it
Marketing your brand
Internally Externally
Your communications strategy How do you currently
communicate your brand? What are 3 ways you can
improve the communications of your brand?
Social media
Last exercise…
What have I learned today? What am I going to do about it?
Thank you!-Gail