branding your journey
TRANSCRIPT
A Personal Trainer’s Transformation into A Media Brand
Branding your journey
The muscle behind the brand:
Atulika Dudha Community Manager
Nancy Fiame Account Manager
Marquerite Fiaoilau Content Manager
Yousif Kassab Copywriter
Shanice Perria> Art Director
JACQ U E L I N E L E Y VA
P E R S O N A L T R A I N I N G
Let’s get personal…
Our target audience is both males and females who are ready to add fitness to his or her daily routine, but don’t know where to start in the Sacramento, CA area.
Jacqueline Leyva is at your service. She is a ISSA certified personal trainer and figure competitor with a huge passion for helping people achieve their health and fitness goals.
Her services adapt to the one-size does not fit all approach to fitness and offers a variety of ways to add exercise to an individuals daily routine.
Our goal is to help her meet her new workout partners.
The Challenge
Launch social media platforms to create an online presence for Jacqueline Leyva’s brand from the ground up.
The SoluBon
Create a content strategy that focuses on her one-size does not fit all approach to fitness and relates to clients that are ready to start their
fitness lifestyle.
We’ve created content themes that nourish the feed:
NUTRITION Exercise Motivation Promotion
13% Engagement
10 Likes
187 people reached organically
Highest Performing Post
0% Engagement
0 Likes
50 people reached organically
Lowest Performing Post
6 Likes
588 Impressions
1 Retweet
Highest Performing Tweet
2 Likes
322 Impressions
1 Retweet
Lowest Performing Tweet
Overall Analytics
0 to 216 0 to 65 Facebook fans over 6 weeks TwiCer followers over 6 weeks
• Be consistent with a posting schedule and really utilize an editorial calendar
• Use 80% industry related posts and 20% personal posts
• Create more promotions and advertisements
What we recommend: