developing your branding statement

Developing Your Developing Your Branding StatementBranding Statement

Brunswick Job Search Group Brunswick Job Search Group Jan. 25, 2011Jan. 25, 2011

Separating yourself from the Separating yourself from the competitioncompetition

What makes you uniqueWhat makes you unique How can you convey that messageHow can you convey that message Differentiation is the keyDifferentiation is the key Convey your uniqueness in your Convey your uniqueness in your

resumeresume• Encapsulate it into a succinct brandingEncapsulate it into a succinct branding

Personal Branding StatementPersonal Branding Statement

Answers 2 questions:Answers 2 questions:

• What are you good atWhat are you good at

• Who do you serveWho do you serve


It Represents your promise of value It Represents your promise of value to your next employer – it should to your next employer – it should generate chemistrygenerate chemistry


Answer these questions:Answer these questions:• 1. What are you most passionate about? What 1. What are you most passionate about? What

do you care deeply about?do you care deeply about?• 2. What are your top 3 or 4 personal attributes 2. What are your top 3 or 4 personal attributes

– the things that define how you make things – the things that define how you make things happen?happen?

• 3. What are your 3 or 4 greatest strengths or 3. What are your 3 or 4 greatest strengths or top motivated skills (things you love doing) top motivated skills (things you love doing) that have benefitted your that have benefitted your companies/employers? companies/employers?

• 4. What differentiates you from your 4. What differentiates you from your competition for your next job? What do you competition for your next job? What do you have to offer that no one else does?have to offer that no one else does?


Example:Example: ““A focused and determined business leader, I A focused and determined business leader, I

offer the entrepreneurial stamina and wisdom to offer the entrepreneurial stamina and wisdom to drive bottom line growth and lucrative business, drive bottom line growth and lucrative business, inspire employees to peak performance, and inspire employees to peak performance, and cultivate profitable business relationships built on cultivate profitable business relationships built on respect, loyalty, and trust. My easy-going sense respect, loyalty, and trust. My easy-going sense of humor has been a defining management of humor has been a defining management strategy to bring out the best in everyone, instill strategy to bring out the best in everyone, instill pride, and mobilize them to make their company pride, and mobilize them to make their company the best in the industry.”the best in the industry.”

Job Interview StrategiesJob Interview Strategies

(1) Being enthusiastic.(1) Being enthusiastic.

(2) Being likeable.(2) Being likeable.

(3) Being determined.(3) Being determined.

(4) Being informed.(4) Being informed.

Tell Me About YourselfTell Me About Yourself

Be SpecificBe Specific

Be PreparedBe Prepared

developing your branding statement

Documents