brandon hall/quicklessons social media for learning

Twitter Hashtag : #BHsocialmedia

Using Social Media for Learning:Tools and Practices

PRESENTED BY: Tom Werner, Chief Research OfficerRichard Nantel, co-CEO April 27, 2011


About Brandon Hall GroupWe are a preeminent research based advisory and analyst firm. Covering topic areas that provide strategic insights for executives that are responsible for learning, talent, growth and business results within their organizations.

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About this webinar

• Feel free to tweet with Twitter hashtag: #Bhsocialmedia

• All attendees will receive the slides after the webinar

• If you have any questions during the webinar, please type them in the Questions area


Agenda

• The phenomenon of social media

• Best practices of social media for learning

• Tools for using social media for learning

• QuickLessons’ izzui


Polls 1 and #2


Note: Webinar had over 500 attendees; results represent approximately 480 training professional as respondents. Answers equal over 100% as multiple answers were allowed.


The phenomenonof social media



Social media

Profiles Groups

WikisBlogs

Messaging

RSS feedsTagging,

bookmarking

Experts

ForumsChat

Search


The social part is familiar

• We know a lot of learning happens informally

• We want follow-up after formal training

• We want good ‘water cooler discussions’

• We want networking and relationship building


The new part is technology

• Network effect: Value increases as more people use it

• nth degree contacts: I know someone who knows someone


Driven by personal users


A phenomenon

‘We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world’


Impact on the IT Department

A megatrend: ‘Consumerization of IT’

• New tech starts at home, then spreads to work

• Our tech at home often better than at work

• We expect to use the best tools, either provided by work or our own


Impact on the learning function

• Learners seeing the value of social media

• Social media tools appearing in learning systems

• Informal and blended learning initiatives starting to include social media


Learners value social media


Threaded discussions

Search

Tagging, bookmarking

Peer ratings of content

RSS feeds

Blogs

Wikis

Expert Locator

0 10 20 30 40 50 60 70 80

70

53

46

28

28

25

22

18Percentage

LMSs are adding social features

Total = 132 LMSs


Supplements formal training

Social media allow:

• Conversations to continue after training

• Peer-to-peer interaction, groups

• Learners to find individualized answers

• Learners to share own content


Makes training more efficient

Social media allow:

• Shorter formal training

• Content available on-demand when needed

• More content created by more contributors

• More feedback about what works


Reaches different audiences

Social media can engage:

• New employees

• Recently trained employees

• Knowledgeable employees

• External learners


Best practices of social media for learning



Chrysler Academy 2.0

• The situation: certification-based training programs for dealer personnel

• The need: real-time performance support, more collaboration and informal learning, train faster, capture Boomer intelligence, distribution information faster, get more timely feedback from dealers


Why social media?

• Make learning an everyday event and build a learning community

• Draw out knowledge of the dealerships

• Providing instant access to learning and knowledge, not tied to a formal course


Which social media tools?

• Search, links, authoring, tags, RSS, blogs, polls and surveys, forums, peer-to-peer networking


Results

• Time to deliver information to dealers reduced from 2 weeks to 1 day

• Cost of a new-vehicle launch kit for dealers reduced from $100,000 to $10,000-$15,000


Cisco Learning Network

• The situation: Cisco certifications for employees, customers, partners

• The need: dramatically increase the number of Cisco certification holders worldwide, handle more specialties, offer more training resources and options, traditional web page not enough


Why social media?

• Certification has previously been an individual pursuit

• Wanted more conversation and collaboration, a community experience

• Meet the expectations of today’s learners

• Use expertise of the participants



• Video, podcasts, learning modules, discussion forums, communities, learning games, mentoring connections

• Profiles, site-wide search, wikis, blogs, tagging, social bookmarking, polls, RSS feeds


Results

• 7 million site visits and over 206,000 registered members from 230 countries


HP Enterprise Sales Fitness Center

• The situation: 10,000 consultative selling professionals

• The need: Make sales force more consultative and knowledgeable across all products and solutions, minimize time spent out of field, apply 70-20-10 learning model (70% on the job, 20% coaching, 10% formal learning)


Why social media?

• Connect learning to day-to-day selling

• Create safe environment for questions

• Make sales people self-reliant in finding help

• Have sales people share own content



• Microsoft SharePoint, blogs, wikis, email, instant messaging, discussion forums, surveys, podcasts, RSS feeds


Results

• Saves $7,500 per learner vs. formal training

• Post-training survey results:– Using available sales resources to engage with customers: +10%

– Developing consultative customer relationships: +20%

– Developing compelling questions to gain customer interest: +20%

– Using the Sales Playbook: +20%

– Using customer research to develop leads: +35%


HP Enterprise Sales Fitness Center


3 key take-aways

1. Use some ‘push’ technology to draw learners in

2. Don’t obsess about measurement

3. Don’t worry if not everyone loves it


Poll 3


Note: Webinar had over 500 attendees; results represent approximately 480 training professional as respondents. Answers equal over 100% as multiple answers were allowed.

Twitter Hashtag : #BHsocialmediaTwitter Hashtag : #BHsocialmedia

Social media tools for learning


Tool Selection Considerations

• Costs (financial, opportunity cost, time investment)

• Terms of use • Ownership of content• Export options • Control of access• Acceptance by end users/Ease of use • Built into existing tools, such as LMS


Intranet

• Profiles

• Tags

• Ratings

• Wikis

• Blogs, microblogs, discussion boards

• Messaging


Private social networks• Microblogging• Profiles• Groups• Files, links, images• Messaging• Questions, polls• Topic tagging• Searchable archive


Public social networks


Facebook

• Facebook is the largest of all social networking groups:

– 600 million users

– 1 out of every 8 minutes on line is spent on Facebook

– 40% of users are 35+ years old


Facebook

• Trainers can use Facebook groups to fill the gaps and keep learners engaged between formal training events.

• Private groups on Facebook• Trainers can share:– Training updates, schedules, events– New resources– Discussion topics– Links


Facebook

The most popular types of content, in order, are:– Image with text– Image– Video– Text– External links– Poll

• Address social media preferences within course design

90% of Facebook users don’t return to a fan page once they click the Like button (Social Media Examiner)


LinkedIn

• Now 100+ million users: a new user every second

• LinkedIn represents a more business-oriented environment; most suited for external training, e.g., partners, vendors

• Encourage learners to develop a PLN (personal learning network) and join LinkedIn groups

• Use Q&A, Polls, Events features


LinkedIn

•Members-only groups on LinkedIn for training:– Set up with Request to Join: Users must request

to join group and be approved by manager. – Discussions can be restricted to members only.


Twitter

• Over 100 million users• Natural companion to other social media, for real-

time updates: offers immediacy, linkage, and reach• Use hashtags (#) for topics and “at” signs (@) for

people• Posting, sharing, indexing and retweeting of note-

taking before, during and after live events (lectures, conferences, seminars)


File Sharing for Collaboration

• Engage trainers and learners in sharing documents, presentations, drawings, forms, spreadsheets, even video


Video Conferencing• Embedded social media features increase

engagement and assist with distance learning:– real-time training – screen sharing application– recorded, shareable video calls– communities and chat

• Some options: Skype, ooVoo, Google Voice, Vuroom, Vonage


Presentation Sharing Sites• Trainers can use to share PowerPoints, PDFs,

documents, videos and webinars as part of a blended learning strategy.– SlideShare

(most well known, works with LinkedIn)– Other options: SlideSix,

SlideRocket, Prezi, mybrainshark


Online Polls & Surveys

• Mix polls and surveys with social media for increased learner engagement and more effective training material

• Poll creation tools: – LinkedIn–PollDaddy– SurveyMonkey


Video Sharing

Trainers can use video sharing sitesto post videos to help learners access training on demand.

For example:• Provide a demo of how a product works. • Present lecture-type content in a series.• Share tips and steps to accomplishing a task, such as

how to use a certain software or complete SOP’s.


Wikis• “Wiki” is from a Hawaiian word meaning “fast.”• A wiki site is accessible as needed as a lasting

but updatable training reference, and can be collaborative with learner input if desired.

• Predominantly for text-based information, can also include images, hyperlinks, etc.



The list goes on...

• Blogs• RSS feeds• Whiteboarding• Podcasting• Webinars

More information will be included in follow up to this webinar.


and social media


QuickLessons: About Us

• We provide online content development and sharing solutions

• Flagship product: online collaborative platform • Focus on engaging, intuitive and easy-to-use

features• Customizable plans, based on a SaaS offering• Export options: offline, online, LMS use,

and now Facebook


QuickLessons & Izzui

• Izzui is an app for sharing and tracking QuickLessons courses on Facebook.


An entire social network surrounding your content


Izzui Homepage


Izzui Courses

• Izzui is SCORM compliant


Izzui Users

• Izzui users get free, unlimited access to QuickLessons


Please get in touch!• QuickLessons

Website: www.quicklessons.com Twitter: @quicklessons• Alfredo Leone

Email: [email protected]• Ann Shea

Email: [email protected] Twitter: @annieinthesun


http://www.quicklessons.com/

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brandon hall/quicklessons social media for learning

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