brands & blogs: what's the story?
DESCRIPTION
Lauren Luxenberg from 4Ps Marketing and Kavita Donkersley from Shewearsfashion discuss their experiences as bloggers, how best to work with bloggers and how to be engaging.TRANSCRIPT
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Brands & Blogs:
What’s the story?
@stylesavageuk
@shewearsfashion
#4PsEDGE
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INTRODUCTION
LaurenHead of Digital
Communications
4Ps Marketing
Editor and Founder
Style Savage
KavitaEditor and Founder
She Wears Fashion
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Introduction
Why are we here today?
Common mistakes brands have made
Common mistakes bloggers have made
How should brands work with bloggers?
Key takeaways
Q&A
AGENDA
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Why are we here today?
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The online environment changed
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The new media = bloggers
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…and they’re influential
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…really influential
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What you’ll leave with today:
Best practise guide for
working with bloggers
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Common mistakes
brands have made
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1. Black hat SEO tactics
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2. Contacting the wrong bloggers(Quantity vs. Quality)
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…because this is the result
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3. Being boring
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4. Mass Partnerships
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5. Sending without
communicating
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6. Not socially engaging
"Your customers don't care about you, your products,
your services… they care about themselves, their
wants and their needs.”
– Joe Pulizzi, Founder of Content Marketing Institute
BRANDS PUBLISHERS
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But bloggers aren’t
perfect either…
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Common mistakes
bloggers have made
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1. Blogging for the wrong
reasons
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2. Fake promises
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So how should brands
work with bloggers?
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1. Co-create content/be bespoke
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…because you’ll get the results
7K TRAFFIC
22K TRAFFIC
29 ENTRIES
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2. Be strategic with giveaways
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3. Be friends/get to know them
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4. Make it exclusive & integrated
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5. Set terms
# of…
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6. Do it for the consumer,
not Google
UK
TOPICS
KEYWORDS
Vs.
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5 KEY TAKEAWAYS
1. Do your research
- Work with the right bloggers
2. Quality > Quantity
3. Make your offering unique and exclusive
4. Don’t be afraid to give exposure
5. Think about the consumers, not Google
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