brands that swept the country

8/14/2019 BRANDS THAT SWEPT THE COUNTRY

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Nishant Gosain Arti Singh


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INTRODUCTIONINTRODUCTION

Product Name : PepsiCompany Name : PepsiCoCEO : Indra NooyiProduct type : colas, snacks, fast foodCame to existance : on 1890sTrademarked : on 1903

Entered Indian Market : on 1988 with PAIC & VILMarkets : America, Latin America, Europe, Asia,Africa, Middle East.


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Few Products of PepsiCo

Pepsi ColaDiet Pepsi

7 UpMirindaMountain DewSlice

Tropicana JuicesAquafina


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SWOT ANALYSISSWOT ANALYSIS


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STRENGTHSSTRENGTHS

Reputation in marketplace.Reputation in marketplace.

Great brands & strong distribution.Great brands & strong distribution.Number one maker of snacks.Number one maker of snacks.Culture of shared principle.Culture of shared principle.


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WEAKNESSESWEAKNESSES

The design of pepsi colas package is notThe design of pepsi colas package is not

attractive.attractive.The market share of pepsi cola is a littleThe market share of pepsi cola is a littlebit smaller than coca cola.bit smaller than coca cola.


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OPPORTUNITIESOPPORTUNITIES

Food division should expandFood division should expandinternationallyinternationallyCome up with new flavors.Come up with new flavors.Non carbonated drinksNon carbonated drinksHealthy food.Healthy food.


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THREATSTHREATS

Frito-lay earns about 50% of revenue for Frito-lay earns about 50% of revenue for PepsiCoPepsiCo

Fight between Pepsi and its competitorsFight between Pepsi and its competitorsGovernment RegulationsGovernment RegulationsDuplicate drinksDuplicate drinks


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MARKET SEGMENTATIONMARKET SEGMENTATION

Pepsi has divided its market in many ways:Pep si has divided its market in many ways:1.1. Demographic,Demographic,2.2.

Age: 15 to 28Age: 15 to 28

3.3. psycho graphicallypsycho graphically4.4. Youngsters (dependent)Youngsters (dependent)5.5. behaviorallybehaviorally

6.6. Image DriversImage Drivers


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MARKET TARGETINGMARKET TARGETING

Pepsi customers are mostly young groupPepsi customers are mostly young group

between the age of 14-30 and also targeted atbetween the age of 14-30 and also targeted atschool, colleges, universities, homes,school, colleges, universities, homes,restaurants, hotel and stores.restaurants, hotel and stores.


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MARKET POSITIONINGMARKET POSITIONING

PEPSI has positioned itself in the market very perfectly.


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Adidas in India

1989 entered India, license agreement with Bata

1996 joint venture with Magnum International Trading Co. Ltd.

1998 Sachin Tendulkar is Brand Ambassador for India

1999 introduced the cheapest range of shoes they had ever sold

2001 first televised advertisement for India: Paes & Sachin

2004 Advantage adidas campaign kicks in. 30% growthmilestone


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SWOT ANALYSIS


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STRENGTHS

Good financial positionEffective Marketing Strategy

Market LeadershipStrong online presenceStrong brand

Strong international operationsStrong distribution chain


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WEAKNESS

High cost structureOver pricing

Limited product line


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OPPORTUNITY

Change in consumer lifestylesAvailable technological innovations

Entering new marketsExpand customer base (Geographically or through new products)Expand product/service linesMarket DiversificationMerger or takeover


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THREATS

Competition from foreign marketsCompetitor's stategiesChange in consumer lifestylesGrowing power of customers to set the priceGrowing power of suppliers to set the priceFinancial slowdown

Increase in taxationNew competitors entering the marketPrice war between big competitors


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Geographic segmentation Density: Urban and semi-urban cities

Demographic segmentation Age: 15 to 35 Income level: >Rs. 15,000 Social class: Upper middle, lower upper and upper

class Gender: Male and female

MARKET SEGMENTS


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Behavioral segmentation

BENEFITS SOUGHT Athletes Gym regulars Sports enthusiasts Brand freaks Image seekers

USER STATUSUSAGE RATEBUYER READINESS STAGELOYALTY STATUSATTITUDE


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Psychographic segmentation

Experiencers Achievers Image drivers Strivers


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INTRODUCTION

Maruti 800 was first launched in 1984.Over 2.5 million Maruti 800's have been sold sinceits launch.It used to be the best selling car in India until 2004,the Maruti Alto upon its launch took that title.


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FEATURES

high quality of fuel efficiencyeconomical purchasing price

easy accommodating small structure of 4.4 meters of radiusVarious safety features like additional bodyreinforcement ,Side impact beams, laminated windshieldThere are three variants found in Maruti 800:

Maruti 800 STD BS III Maruti 800 AC BS III Maruti 800 Duo
http://auto.indiamart.com/cars/maruti800/http://auto.indiamart.com/cars/maruti800/http://auto.indiamart.com/cars/maruti800/http://auto.indiamart.com/cars/maruti800/http://auto.indiamart.com/cars/maruti800/http://auto.indiamart.com/cars/maruti800/


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Strengths

The Quality Advantage Quality Service Across 1036

CitiesA Buying Experience Like NoOther

WeaknessesCommodity Price RisksExchange Rate Risks

Opportunities

Leading GrowthIncreased consumer spending

Threats

Risk Factor Business RisksThreat from Competitors


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THE DREAMS WARRIORS PRESENT

AN INTRODUCTION TO HINDUSTAN

UNILEVER LIMITED 1-Indias largest fast moving consumer goods company with 100

factorie s across india.2-in 1931 ,first indian subsidiary ,hindustan vanaspati

manufacturing company , followed by lever brothers india limited(1933) and united traders limited.(1935).3-hul formed in november 1956.4-the anglo -dutch company unilever owns a majority stake in

hul .5-one of the country s largest expoters and recognised as a

golden superstar trading house .6-the mission ---- add vitality to life .


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VISION OF THE COMPANY

To earn love and respect of indiaby making a real difference to

every indian.


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SWOT ANALYSIS

StrengthsStrong brand portfolio ,price quantity &

variety.Innovative aspectsPresence of established distributionnetworks in both urban &rural areasSolid base of the company .Corporate social resposibiltity (CSR ).


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WeaknessesMe-too products which illegally mimic thelabels and brands of the established brands .Strong competitors and availbility of substitute products.Low exports levels.High price of same productsHigh advertisment costs.


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Opportunities

Large domestic market over a billionpopulations.Untapped rural market.Changing lifestyles & rising income levels , i.eincreasing per capita income of consumers .Export potential and tax &duty benefits for setting exports units


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THREATS

Tax and regulatory structure.Mimic of brands.Removal of import restrictions resulting inreplacing of domestic brands.Temporary slowdown in economy can have impacton fmcg industry.


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MARKETING STRATEGIES OF HUL

FOR URBAN INDIA

Adopted total productive maintinance ( TPM ) to meet zeroerror,zero loss .Focuses on short supply chain for distribution.To meet the every needs of pepole everywhere .Also uses direct selling channels ( HUN ),franchisee toreach everyone e.g. aviance, ayush .Build segments& market for future where unilever hasstrong expertise.


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FOR RURAL AREA

For long term benefits ,hul started projectsteramline in 1997Appointed 6000 sub stockists that directlycovers about 50000 villages& 250 millioncustomersIntegrate economic environment &socialobjectives bussiness agenda

Project shakti ,partnership with self helpgroups of rural women and covers 5000villages in 52 districts in different states.

KEY FEATURES
http://en.wikipedia.org/wiki/File:Jet-Airways-Logo.png


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KEY FEATURESFOUNDER-1993HUBS-CHHATRAPATI SHIVAJI INTERNATIONAL AIRPORT

INDIRA GANDHI INTERNATIONAL AIRPORTSECONDARY HUBS CHENNAI AIRPORT

BRUSSELS AIRPORTFOCUS CITIES AHEMDABAD

BANGALORE

HYDERABADKOLKATAPUNE

SUBSIDIARIES-JETLITE ,JET CARGOFLEET SIZE-----84(+44 ORDERS)DESTINATION-65COMPANY SLOGAN-THE JOY OF LIVINGPARENT COMPANY-TAILWINDS LIMITEDHEADQUATER-MUMBAI INDIA

KEY PEPOLE--- NARESH GOYAL (FOUNDER AND CHAIRMAN
http://en.wikipedia.org/wiki/File:Jet-Airways-Logo.pnghttp://en.wikipedia.org/wiki/File:Jet.airways.a340.london.arp.jpghttp://en.wikipedia.org/wiki/File:Jet_Airways_India_.jpg


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INTRODUCTION

Jet Airways is an airline based in Mumbai , India . It is India'ssecond largest airline after Air India and the market leader indomestic sector. It operates over 400 daily flights to 65destinations worldwide.

In July 2008,ranked Jet Airways as the world's best long-haul airline after Singapore Airlines In a poll conducted by SmartTravelAsia.com in September 2008, it was voted as the world's seventh best airlineoverall.]Jet Airways has also won a survey award for the quality of

its catering fromJet Airways also operates two low-cost airlines, namely

JetLite (formerly Air Sahara) and Jet Airways Konnect .
http://en.wikipedia.org/wiki/Airlinehttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Air_Indiahttp://en.wikipedia.org/wiki/Singapore_Airlineshttp://en.wikipedia.org/wiki/JetLitehttp://en.wikipedia.org/wiki/Jet_Airways_Konnecthttp://en.wikipedia.org/wiki/Jet_Airways_Konnecthttp://en.wikipedia.org/wiki/File:Jet_Airways_India_.jpghttp://en.wikipedia.org/wiki/Jet_Airways_Konnecthttp://en.wikipedia.org/wiki/Jet_Airways_Konnecthttp://en.wikipedia.org/wiki/JetLitehttp://en.wikipedia.org/wiki/Singapore_Airlineshttp://en.wikipedia.org/wiki/Air_Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Airline


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Jet Airways' fleet consists of the following aircraft families as of September 2009

Boeing 73 7-700

ATR 72-500
http://en.wikipedia.org/wiki/File:Jet_Airways_.jpghttp://en.wikipedia.org/wiki/Boeing_737http://en.wikipedia.org/wiki/ATR_72http://en.wikipedia.org/wiki/File:Jet_Airways_India.jpghttp://en.wikipedia.org/wiki/File:Jet_Airways_India.jpghttp://en.wikipedia.org/wiki/File:Jet_Airways_.jpghttp://en.wikipedia.org/wiki/File:Jet_Airways_.jpghttp://en.wikipedia.org/wiki/File:VT-JWE_Jet_Airways_.jpghttp://en.wikipedia.org/wiki/File:VT-JWE_Jet_Airways_.jpghttp://en.wikipedia.org/wiki/ATR_72http://en.wikipedia.org/wiki/Boeing_737


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STRENGTHS: Jet grasps the nettle,restructuring finally paying off;

WEAKNESSES: Brand confusion; losingpatience with JetLite?;OPPORTUNITIES: Growth options limited toshort-haul; Some consolidation likely in12-18 months;THREATS: Ongoing economicweakness and

competitive tension.


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TELECOM SECTOR -- AIRTEL

INTRODUCTION

AIRTEL PROVED THE VALUE ADDED PRODUCT FOR PUNJAB IN 2002 AIRTEL PROVED THE VALUE ADDED PRODUCT FOR PUNJAB IN 2002

AIRTEL , IS THE FIRST CELLULAR NETWORK IN PUNJAB TO INTRODUCE 2.5 AIRTEL , IS THE FIRST CELLULAR NETWORK IN PUNJAB TO INTRODUCE 2.5G AND GPRS READY.G AND GPRS READY.

AIRTEL FROM BHARTI TELE-VENTURES, WORLD-CLASS NETWORK AIRTEL FROM BHARTI TELE-VENTURES, WORLD-CLASS NETWORK COVERED 40 TOWNS AND CITIES IN FIRINDIA'S LARGEST INTEGRATED ANDCOVERED 40 TOWNS AND CITIES IN FIRINDIA'S LARGEST INTEGRATED ANDTHE FIRST PRIVATE TELECOM SERVICES PROVIDER WITH A FOOTPRINT IN THE FIRST PRIVATE TELECOM SERVICES PROVIDER WITH A FOOTPRINT IN

ALL THE 23 TELECOM CIRCLES ALL THE 23 TELECOM CIRCLES

LAUNCHES WITH INNOVATIVE ENHANCED FULL RATE (EFR) FEATURE IN LAUNCHES WITH INNOVATIVE ENHANCED FULL RATE (EFR) FEATURE IN PUNJAB LAUNCHES PUNJAB LAUNCHES

INNOVATIVE AIRTEL CONNECTS ONE STOP SHOP FOR MOBILE SERVICES INNOVATIVE AIRTEL CONNECTS ONE STOP SHOP FOR MOBILE SERVICES

ST FACE THROUGH THE STATE OF PUNJAB. ST FACE THROUGH THE STATE OF PUNJAB.

SWOT ANALYSIS


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SWOT ANALYSIS

STRENGTHS

BHARTI AIRTEL HAS MORE THAN 65 MILLION CUSTOMERS (JULY 2008). IT IS THE LARGEST CELLULAR PROVIDER IN INDIA, AND ALSO SUPPLIES BROADBAND ANDTELEPHONE SERVICES AS WELL AS MANY OTHER TELECOMMUNICATIONS

SERVICES TO BOTH DOMESTIC AND CORPORATE CUSTOMERS.

OTHER STAKEHOLDERS IN BHARTI AIRTEL INCLUDE SONY-ERICSSON, NOKIA

AND SING TEL, WITH WHOM THEY HOLD A STRATEGIC ALLIANCE. THIS MEANS THAT THE BUSINESS HAS ACCESS TO KNOWLEDGE AND TECHNOLOGY FROM OTHER PARTS OF THE TELECOMMUNICATIONS WORLD .

THE ONLY OPERATOR IN INDIA OTHER THAN VSNL HAVING INTERNATIONAL SUBMARINE CABLES .

THE COMPANY HAS COVERED THE ENTIRE INDIAN NATION WITH ITS NETWORK.THIS HAS UNDERPINNED ITS LARGE AND RISING CUSTOMER BASE.

THREATS


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THREATS THE DECISION NOT TO PROCEED WITH TALKS

ABOUT THE POTENTIAL PURCHASE OF SOUTH

AFRICAS MTN IN MAY 2008. THIS OPENED THE DOOR FOR TALKS BETWEEN RELIANCE COMMUNICATIONS ANIL AMBANI AND MTN,

ALLOWING A COMPETING INDIAN INDUSTRIALIST

TO INVEST IN THE NEW EMERGING AFRICAN TELECOMMUNICATIONS MARKET.

TUFF CHALLENGES FROM COMPETITORS LIKE HUTCH , IDEA , RELIANCE , AIRCEL ETC

OPPURTUNITIES :


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The company possesses a customized version of the Google searchengine which will enhance broadband services to customers. The tie-upwith Google can only enhance the Airtel brand, and also providesadvertising opportunities in India for Google .

Global telecommunications and new technology brands see Airtel as akey strategic player in the Indian market. The new iPhone will belaunched in India via an Airtel distributorship. Another strategic

partnership is held with BlackBerry Wireless Solutions .

Bharti Airtel is embarking on another joint venture with Vodafone Essar and Idea Cellular to create a new independent tower companycalled Indus Towers. This new business will control more than 60% of

Indias network towers.

The Fast Extending IPLC Market .


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WEAKNESSES : PRICE COMPETITION FROM OTHER

CELLULAR SERVICE PROVIDERS

UNTIL RECENTLY AIRTEL DID NOT OWN

ITS OWN TOWERS, WHICH WAS A PARTICULAR STRENGTH OF SOME OF ITS COMPETITORS SUCH AS HUTCHISON

ESSAR. TOWERS ARE IMPORTANT IF YOURCOMPANY WISHES TO PROVIDE WIDE COVERAGE NATIONALLY.


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brands that swept the country

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