brands using google+
TRANSCRIPT
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Social Media has become a tough market
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GOOGLE IS IN DEMAND!!
Google+ is Google's Social Networking Initiative
ON JULY 7TH,GOOGLE LAUNCHED GOOGLE+ TO A SMALL GROUP OF TESTERS
In less than 3 weeks,
GOOGLE+ already has more than 10 million users
GOOGLE+ WILL BECOME THE CORE OF GOOGLE’S SERVICES
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Growth of Google+
India’s position in the race
Google Growth vs Facebook and Twitter
It took Facebook and Twitter over two years to reach 20 million users.
Different brands are using
components to reach their Consumers/Target
Audience/Followers
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BRANDS ARE USING CIRCLES TO MANAGE THEIR FOLLOWERS
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At the moment, brands have to manage their communities as
one, giant group and must broadly treat all users in the same way.
With Google+ Circles: Brands could spread tailored content to
specific groups (advocates, haters, employees...) to provide tailored
experiences.
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HIKE IN NO OF FOLLOWERS IN 30 DAYS
21% Puma 76% Angry Birds
13% HTC
63% Pepsi 56% Starbucks
_BRANDS FOLLOWERS
INTERACTION
LAUNCHING NEW PRODUCTS
UPLOAD PHOTOS AND VIDEOS
Engage on a Daily Basis!
RECOMMENDATIONS…
Utilizing the +1 Button
Create a “Face of the Brand”
WHAT ARE BRANDS DOING TO RETAIN THEIR FOLLOWERS???
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Presented by:
Kushal Khemka