google+ guide for brands
DESCRIPTION
TRANSCRIPT
Google+: A Guide for Brands
"Our goal with Google+ is to make sharing on the web like sharing in real life, as well as to
improve the overall Google experience. Circles let you choose with precision who you are
sharing with. Not surprisingly this has been very well received, because in real life, we share
different things with different people.“
Larry Page
Google+: Overview
Features:
1. Circles
2. Huddle
3. Sparks
4. Hangout
Google+: Circles
Circles makes it easy to put your friends from Saturday night in one circle, your
parents in another and your boss in a circle all on his own – just like in real life.
Google+: Huddle
Huddle is Google+ version of group chat.
Google+: Sparks
Sparks is the Google+ version of a delicious style bookmarking tool
with search functionality.
Google+: Hangout
Hangouts enables video chat between groups.
Skype for teens?
Instant Upload
Upload photos from your mobile.
Like Instagram.
Some Facts
10 million users
1 billion pieces of content shared
73% male, 27% female
Top three professions: Engineer, Designer, Developer
8% of traffic comes from San Francisco
Nepal ranks ahead of UK in terms of traffic
G+ map of the world
Source: FindPeopleOnPlus
G+ related buzz terms
Source: Sysomos
What’s a brand to do?
"Please note that we are still actively closing profiles that are being used by businesses today. Stay engaged on Google+ with your personal account and continue to send us your excellent feedback. We'll continue to be
very proactive in communicating with everyone around our plans for businesses.“
Google+
http://bit.ly/pFaV9t
Register here today
http://bit.ly/pFaV9t
Hasn’t stopped some brands
News Media on G+
Early Adopters on G+
5 things to do now?
1. Branded urls
2. Import Facebook & Twitter
3. Dashboard
4. Integrate +1
5. Chrome Extension
1. Branded url
Google+ does not enable you to create a branded url, this tool below can
help do that for you when you do have a business profile. So you can then
feature your url this way, plus.google.com/nike
Gplus.to
Source: Mashable
2. Import Facebook fans
Import your Facebook and Twitter fans using export.ly by
extracting your data to Excel.
Export.ly
Source: blog.webdistortion.com
Import Facebook stream
Import your Facebook stream into Google+
Export.ly
Source crossrider/com/install/519-google-facebook
3. Google Dashboard
Check key stats such as +1 on your Google account.
Source: google.com/dashboard
4. Integrate +1
Integrate +1 into your site now.
1 billion pieces of shared content in two weeks should not be ignored.
Export.ly
Source: Mashable
5. Add G+ Count
Add notifications to your Chrome browser.
Source: https://chrome.google.com/webstore/detail/dcdelcombiokflhgdlmdcfbdfogaplij#
Thank you