brandstand media pvt. ltd
TRANSCRIPT
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Introducing NETWORKED DESTINATIONSTM
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NETWORKED DESTINATIONSTM
Cities
100+Locations
6000+Destinations
20+Captive Audience/M
80+ Million
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FOCUSED
ORGANIZED
SCALE
CAPTIVEWell Controlled Environment Receptive Audiences
Zero Down Your TGLargest Pan India Network
w h y NETWORKED DESTINATIONSTM
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G e a r s o f b r a n d i n g a n d e n g a g e m e n t
Product Display
Poster/Wall Mount
Product sampling
Deliveries
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G e a r s o f b r a n d i n g a n d e n g a g e m e n t
Scroller
Tray Mats
Launch Event
Inserts/Flyers
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G e a r s o f b r a n d i n g a n d e n g a g e m e n t
Activation
Tent Cards
Product Demonstration
Lead Generation
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R e c e n t a s s o c i a ti o n s
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Campaign Objective: Joy in Every Test-DriveTo build a consumer engagement activity and driving the consumers to the nearest Maruti showrooms to
avail Test- Drive.
Solution: The activity was build around the idea of Joyful driving. A special Joyful meal was created and customers were encouraged to participate in the contest ‘Joy in every
Test- Drive‘ . Traymat, Contest form, Counter Top standee, Roll up Standee, Scroller, and shop front were
branding elements taken for the activity across 60 McDonald’s stores in Delhi- NCR Region.
Result: The activity helped generated about 10000 entries in 30
days out of the 60 McDonald’s stores.
JOY RIDE meal alliance for Maruti Ritz.
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Line App
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Campaign Objective:Creating awareness and promoting new dark chocolates
among its Core TG.
Solution: The activity was build around the idea of letting the
customer taste the product. A special sampling activity was done in 6 stores where in the first 150 lucky customers got
the Chocolate. .
Cadbury Bourneville Sampling
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Campaign Objective:
To build high levels of awareness for the new phone along with direct consumer experiences.
Solution:
The activity was executed across top 10 cities in 178 outlets. A manned kiosk was used as a platform to give out
product demos.
Result:
A whopping 6,58,863 demos + leads were accounted for.
Samsung Galaxy Note Demos
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Campaign Objective: To amplify the Sales Promotion offer on
purchase of Headphones
Solution: Shortlisted 30 CCD’s across Delhi NCR which were in close proximity to retail point where
these headphones were available and executed a “Tray Mat” activity.
The creative highlighted the on-going offer and also gave the address of the nearest store there
by resulting in higher walk-ins to these retail outlets.
Philips
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Campaign Objective:To create awareness about Dettol Hand wash and healthy
eating habits.
Solution: Tray Mats were used to remind people for washing hands
before eating. A complete branding zone was created inside the outlets with the help of Posters, Tent Cards & Tray Mats. Dettol
hand wash dispensers were also kept inside the washrooms.
Result:It worked as a highly effective medium for deploying the
message of healthy eating habits.There was a perfect sync between the message “hand
wash” and the destination “McDonald’s”.
Dettol Healthy Hand wash
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Campaign Objective:To create awareness about AirBnB and
increasing the user base from India to the website.
Solution: Gratify customers by giving high value
AirBnB coupons. The targeted cities were Delhi, Mumbai & Bangalore. In Store
Branding with a Standee accentuated the Campaign visibility.
AirBnB activation
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Campaign Objective:
To build awareness of the launch of their new product variant under the brand ‘Sunfeast Dream Cream’ and let
the customer taste it.
Solution:
The activity was executed across 125 McDonald’s stores in India. Counter- top standees and Tent Cards were used to
brand the product inside the McDonald’s stores. Also, Free Samples of the products were given out across the counter
with every Bill.
Result:
Over 3 million Product Samples were given out during the activity.
ITC ‘Sunfeast’ Sampling
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Playing on the Tag Line, “Love has a new Language” we made an ENGAGE Love
Zone at Oxford Bookstores.
Activity Flow:A standee informing about the new “Engage Love Zone” greeted the patrons at the entry.
They proceeded towards the Love Zone expecting to find the best and the latest
romantic novels, but were pleasantly surprised to see all variants of Engage Deodorants.
Sampling and trials were facilitated
ITC Engage
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