brasil presentation

1. Which is the capital of Brasil?

a) Rio de Janeiro b) Brasilia

d) São Pauloc) Salvador

1. Which is the capital of Brasil?

b) Brasilia

In the 1950s plans were considered for moving the federal capital from the east coast to the interior; the interior was sparsely populated and it was hoped that moving the capital to the region would help populate the area. The new capital, Brasília, was inaugurated as the federal capital on 21 April 1960 after being purpose built at great cost of 2 trillion U.S. dollars.

2. Which is the official language?

a)Brasilero

b)Portuguese

c)Spanish

2. Which is the official language?

b)PortuguesePortuguese is the official language of Brazil, and is spoken by more than 99% of the

population. Minority languages include indigenous languages, and languages of more recent European and Asian immigrants. The population speaks or signs approximately 210 languages, of which 180 are indigenous. Less than forty thousand people (about 0.02% of total population) actually speak indigenous languages in the Brazilian territory . Language is one of the strongest elements of Brazil's national unity. The only non-Portuguese speakers are members of Amerindian groups, and pockets of immigrants who maintain their heritage languages. Within Brazil, there is no major dialect variation of the Portuguese, but only moderate regional variation in accent, vocabulary, and use of personal nouns, pronouns, and verb conjugations. Variations are diminishing as a result of mass media, especially national television networks that are viewed by the majority of Brazilians.

3. Who is the President?

a) Dilma Rousseff b) Fernando Henrique Cardoso c) Lula da Silva

3. Who is the President?

a) Dilma Rousseff

-Since 2011 Dilma Rousseff is the president

- Workers’ Party (PT)

4. Which kind of political system do they have?

a) Democracyb) Socialismc) Monarchyd) Communisme) Dictatorship

4. Which kind of political system do they have?

a) Democracy - Brazil is a federal constitutional republic. - First, it is a democracy. There is universal suffrage and voting is mandatory (not optional like it is in the US). Brazil will inaugurate its first female president, Dilma Rousseff, on January 1, 2011. - Second, Brazil has a federal form of government (just like the U.S.) with 26 states. - Each state has its own state government, but they have tend to have much less power and independence from the federal government that U.S. States have. - Last, Brazil's federal government is based on a detailed Constitution that was ratified in 1988 after the end of the dictatorship and has been amended over 50 times since then.

5. Which is the current currency?

a)

b)

c) d)

5. Which is the current currency?

b)

The real is the present-day currency of Brazil. It is subdivided into 100. The modern real was introduced in 1994, when it replaced the old currency, the cruzeiro, as part of the Plano Real, a substantial monetary reform package that aimed to put an end to three decades of rampant inflation. In Portuguese the word real means both "royal" and "real". The name of the historic real derived from the first sense. The name of the modern currency is generally understood to refer both to the historic unit and to the second sense.£1= R$ 3,919

6. What is the current population?

a) Less than 50.000.000b) Between 50.000.000 and 100.000.000c) Between 100.000.000 and 180.000.000d) Between 180.000.000 and 200.000.000e) More than 200.000.000

6. What is the current population?

d) Between 180.000.000 and 200.000.000

The current population of the Federative Republic of Brazil is estimated to be about 199.321 million people, which is an increase of about 1.3% from the last record of the population. The population density of Brazil is about 60.63 people per square mile.

7. Which are the Brazilian borders?

7. Which are the Brazilian borders?

UruguayArgentinaParaguay

BoliviaPeru

ColombiaVenezuela

GuyanaSuriname

French Guiana

9.Which is the superficies?

a) Less than 5,000,000 km2 b) Between 5,000,000 km2 and 7,000,000 km2c) Between 7,000,000 km2 and 9,000,000 km2 d) More than 9,000,000 km2

9.Which is the superficies?

c) Between 7,000,000 km2 and 9,000,000 km2 8.515.767 km2 - 5th biggest

country

a) $ 545.20 billionb) $ 1378.55 billionc) $ 2145.98 billiond) $ 2435.20 billione) $ 3001.65 billion

10.Which is the GDP?

a) $ 545.20 billionb) $ 1378.55 billionc) $ 2145.98 billion

d) $ 2435.20 billione) $ 3001.65 billion

10.Which is the GDP?

6th highest GDP rate, between UK and France

11.Which is the HDI?

a) 0.345b) 0.576c) 0.730d) 0.880e) 0.885

11.Which is the HDI?

a) 0.345b) 0.576

c) 0.730d) 0.880e) 0.885

85th highest HDI rate, between Oman and Jamaica

12. How many national holidays do they have?

a) 3b) 5c) 8d) 11e) 15

12. How many national holidays do they have?

d) 11

1st January - New Year, Feb/Mar - Carnival, Apr - Easter, 21 of April - Tiradentes, 1st May - Labour Day, Jun - Corpus Christ, 7 of Sep - Independence, 12 of Oct - Our Lady

Aparecida, 2nd of Nov - All Souls Day, 15 of Nov - Republic Proclamation, 25 of December - Christimas

13. Which drink a Brazilian would choose?

b) Coca-cola

a) Guaraná a) Real Coconut Water

b) Vita Coco

a) Mojito

b) Caipirinha

13. Which drink a Brazilian would choose?

a) Guaranáa) Real Coconut Water b) Caipirinha

14. Which food a Brazilian would choose?

a) Brigadeiro a) Focaccia a) Paella

b) Rice and Beansb) Pão de Queijob) Cupcake

14. Which food a Brazilian would choose?

a) Brigadeiro b) Rice and Beansb) Pão de Queijo

15. From each countries Brazil received immigration?

a) Chinab) France

c) Portugald) Spain

e) Colombiaf) Argentina

g) Italyh) Japan

i) Germanyj) Russiak) USAl) Chile

m) Mexicon) UK

o) Nigeria

15. From each countries Brazil received immigration?

Africans (as slaves)

PortugalJapanItalySpain

Germany

16. What is the most sold life style magazine?

16. What is the most sold life style magazine?

Brazilian women's magazine. The magazine contains articles about fashion, beauty, diet, fitness, home, decoration, recipes, restaurants, women's health, horoscope, and more.

Total Paid & Verified Circulation: 409.889Periodicity: MonthlyCover Price: R$ 12.00

17. Give 5 names of notorious Brazilian models.

17. Give 5 names of notorious Brazilian models.

Adriana Lima

Gisele Bündchen

Carol Trentini

Ana Beatriz Barros

Alessandra Ambrósio

18. Match the brand with the collection:

18. Match the brand with the collection:

1. B2. C3. H4. E5. G6. F7. A8. D

19. What is the most common retail channels for fashion?

Fashion Market- The revenues of the Brazilian fashion market has quadrupled in the last 10 years

- Last year had a fantastic growth: projected growth in 2013 was R $ 129 billion, but reached U.S. $ 140 billion in 2013.

- Fashion represents nearly 5% of the Brazilian GDP

- The sixth largest textile producer in the world

- One of the three industries that employ more in the country (75% are women)

- The problem: poor administration may still be the main issue, supported in amateur and / or backward and bureaucratic processes.

- And we still have a serious issue that is slave labor in 2010 were found in Bolivian enslaved SP, producing for major brands, including Zara for. Apparently we evolved very little in this regard since the complaint occurred.

Fashion Market

The silhouettes are a mix of delicate and structured at the same time; materials are light and natural; focus on sustainability

Osklen

Fashion Market

He showed his first 2 collections in Paris and after that move to São Paulo, he is only 21 years old and very acclaim by the specialists.

Pedro Lourenço

Fashion Market

A brand from Rio de Janeiro that represents a lot the Brazilian mood.

Farm

Fashion Market

A shoes group, they have have 4 brands to achieve different segments; Alexandre Birman, Schutz, Arezzo and AnaCapri. In the Interbrand Ranking of Brazilian brands, Grupo Arezzo

is the 25th and first fashion brand, the value is calculate in 294 Millions of Reais.

Grupo Arezzo

Alexandre Birman Schut

z

Arezzo AnaCap

ri

Fashion MarketSwimwe

arThe industry generates nearly $ 1.5 billion per year, only in the domestic market

Lenny

Cia Marítima

Agua de Coco

LUXURY MARKET

Developing markets for new business and expansion opportunities.

The world's 7th largest economy.

Growing purchasing power and a rising income rate.

The European luxury goods invasion has been restricted to solely the main cities like Rio de Janeiro, Brasilia and Sao Paulo.

The complex taxation system and government bureaucracy -> duplication or even triplication of the European and American purchasing prices.

The interest in international brands among the Brazilian consumers is incessantly growing.

Brazilians are willing to shop in their own country for two main reasons:the payment plan by instalments,the unique customer services.

LUXURY MARKET

“Brazilians like to establish instinctive and affectionate relationships including with luxury brands. They are at the crossroads of three cultures: European roots, a lifestyle marked by the American Dream, and local cultural values amplified by a comeback of patriotism,” highlights a study by Living Luxury.

LUXURY MARKET

BACKGROUND: Mary was born in Athens, Greece. She attended Rhode Island School of Design and then completed both her BA and MA at Central Saint Martins. She has previously worked for Sophia Kokosalaki and freelanced for Bill Blass, amongst other designers. She was awarded NEWGEN sponsorship for six seasons (spring/summer 2009 - autumn/winter 2011).

SIGNATURES: “A hyperrealist aesthetic, bold graphics and industrial jewellery."

IDEAL CLIENT: “She has a liberated spirit”

TRADEMARK PIECE: “A dress inspired by the filtered beauty in design, mapped around the female figure.

Mary Katrantzou

- They like colors and prints- The collection with Top Shop were really good accepted in Brazil

Rational:

Promotional Strategies

OFFLINE

1. Collaboration with Havaianas

VALENTINOMISSONI


OFFLINE

2. Capsule collection

“THE ARARA COLLECTION”


3. “Travelling” Pop Up Store

- 3 months: Rio de Janeiro and Sao Paulo- 1 month: Curitiba, Recife and Brasilia

São Paulo: JK IguatemiRio de Janeiro: Fashion

MallCuritiba: Pateo Batel

Brasília: IguatemiRecife: Riomar

OFFLINE


OFFLINE4. Launch Party Vogue, Brasil Carnival


OFFLINE5. Magazines

EDITORIAL NOT ADVERTISING


- Posts- To wear on the vogue party- To use the bloggers as ambassadors of the brand

1. Bloggers

ONLINE

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Promotional StrategiesONLINE

CAMILA COUTINHO(Recife)

signature9: 5th most influential blog in the world

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LALA RUDGE (Sao Paulo)

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2. Webpage for the “Traveling” Pop Up Store

- Capsule collection - Travel Pictures

brasil presentation

Marketing