braydondennis top of mind presentation

A Division of Pinnacle Capital Mortgage Corp. NMLS 81395 | WA CL-81395 | AZ BK-910890 | Equal housing lender | Licensed by the Depart-ment of Business Oversight under the California Residential Mortgage Lending Act. | Regulated by the Division of Real Estate Colorado

Braydon DennisMortgage AdvisorPinnacle Capital Mortgage O:(480) 695-1996 M:(480) 695-1996 [email protected]

www.scottsdalemortgageadvisor.com9260 E. Raintree Dr. Suite 100

Scottsdale, AZ 85260

NM

LS #

773

421,

AZ

BK 9

1089

0

My name is Braydon Dennis

I am not your ordinary Mortgage Professional.

What you are about to experience is a cutting-edge marketing platform designed to build and nurture a personal relationship… together. And the

book you’re about to review reveals what I proudly call

“A Whole New Level of Service”

“84”


Anyone can service a client when they’re in the buying mode. But a

“Whole New Level of Service” requires us to make a long term commitment.

From the moment every transaction closes we will nurture a lasting relationship with each of our clients… together.

The homeowner will hear from us at least times over the next five years.

Please read on and I’ll show you how…




NM

LS #

773

421,

AZ

BK 9

1089

0


COMPREHENSIVE MARKETING PLATFORM


Pinnacle Capital Mortgage Provides Innovative Marketing Solutions

Our cutting-edge marketing approach to Internet, E-mail and Conventional Marketing is designed to easily help us build a lasting, personal relationship with each of our homeowners.



NM

LS #

773

421,

AZ

BK 9

1089

0


PARTNERS IN SUCCESS BENEFIT TOO. Since we teamed together on the transaction, we take the time to address your client as a team effort. For example, I advise your clients to supply their tax advisor with critical loan documents at tax time and invite them to contact either myself or you if they’ve misplaced their copy. Not to brag, but I pay attention to the little things, and that’s what makes me different from other mortgage professionals.

5-YEAR CLIENT RETENTION PROGRAM

CHALLENGE You’ve just closed on the largest purchase most consumers ever make – their home. What can you do to ensure each client feels as valued five years from now as they do today?

SOLUTION Effective immediately, Pinnacle Capital Mortgage is making its fabulous “24-Touch” Customer Service Program available to its Partners in Success.

We Have a Saying at Pinnacle Capital Mortgage: The transaction closing is only the “beginning” of our long term

commitment to Customer Service.




NM

LS #

773

421,

AZ

BK 9

1089

0


Braydon Dennis

Pinnacle Capital Mortgage

(480) 695-1996

Dear Elizabeth and Jonathan,

I hope this greeting finds you well. Would

you please call me to schedule your

complimentary Annual Mortgage Review?

In the brief meeting, we’ll analyze your

current financing and look ahead to the

upcoming year. Thanks again for your

loyal business!

Charlie Smith

Hometown Associates

(555) 555-7890

Elizabeth & Jonathan Hightower

4321 Maple Street


Braydon Dennis

POST CARDS

Highly Polished and Professional… FROM BOTH OF US.

The homeowner will receive 22 post cards over the next five years, with beautiful and creative designs.

You’ll immediately notice that everything we do is communicated as a “team” effort.




NM

LS #

773

421,

AZ

BK 9

1089

0


SINGLE PROPERTY WEBSITES

Example of a Single Property Website.

90% OF CONSUMERS USE THE Internet as their primary home shopping resource today. Pinnacle Capital Mortgage understands how critical it has become for your listings to be found online.

That’s why we created our cutting-edge “Single Property Website” solution. For each featured listing, Pinnacle Capital Mortgage builds a dedicated website, optimizes it for major search engines, and drives incremental traffic via enhanced signage and offline marketing. The result is an effective, organic, and turn-key approach to marketing your properties online. Please ask me for a sample website if you’d like to experience the Pinnacle Capital Mortgage difference.



NM

LS #

773

421,

AZ

BK 9

1089

0


NEIGHBORHOOD

HOME ACTIVITY REPORTS

Pinnacle Capital Mortgage Knows…Keeping clients in touch with current home values in their area can be difficult and time consuming. But, homeowners are always curious to know what homes are selling for in their neighborhood.

Thanks to our innovative “Neighborhood Home Activity Reports”, Pinnacle Capital Mortgage is able to proactively track local home sales then communicate this critical information to our clients every 90 days!

Elizabeth and Jonathan,

One of the services that I offer my clients is a regular update on the property

values in their neighborhood. I will be providing this valuable information to

you on a quarterly basis.

Below, please find a partial list of homes that sold within a ¼-mile radius of

your home within the past 90 days.

I hope you find this information useful.

Needless to say I am available to assist you with many of your financial needs

and encourage you to contact me if I may be of any assistance.

Property Price

House 1 $265,999

House 2 $300,999

House 3 $289,500

House 4 $249,000

NM

LS #

773

421,

AZ

BK 9

1089

0




Braydon Dennis

Pinnacle Capital Mortgage

(480) 695-1996

MORTGAGES UNDER MANAGEMENT

Joe,

It’s time for your Bi-Annual Mortgage Checkup!

As you know I’m constantly monitoring market conditions to ensure that you’re in the right loan for your needs. In that spirit, please see below for a brief analysis on how your current product compares to other options available today.

Your Current Loan information: June 21, 2006 123 Any Street 30-Year Jumbo Fixed at 6.375%.

Based on current market conditions, I’m assigning your current mortgage solution a yellow light. In general, this means that I may be able to recommend options that could either save you money on your monthly payment or lower your interest rate. However, it is highly likely that your current loan is still right for you. If you’d like to schedule a few minutes so we can take a closer look, please reply to this e-mail or give me a call.

Also, if you think any of your friends, co-workers or family members would benefit from the high level of service I provide, please refer them my way. Thank you for your loyal business and for your referrals!


At Pinnacle Capital Mortgage we understand that our Partners in Success are looking for more than just rate sheets and customer service. In that spirit, we are proud to introduce another innovation that you’re going to love.

Challenge: We noticed that financial professionals traditionally do a better job than mortgage professionals at counseling clients on how assets are performing against market conditions.

Solution: Effective immediately, Pinnacle Capital Mortgage is opening up its Mortgages Under Management service to its valued clients and friends.

What This Means: Since we proactively track market conditions, your clients will never have to guess if they’re in the right loan again. The solution is two-fold:

Bi-Annual Mortgage Updates: Every 6 mos, we conduct an analysis for each client and communicate the results in an easy-to-understand summary. This valuable service is provided free of charge.

Opportunity Alerts: We’ll also establish a preset rate and payment savings target for each client. In the case that mortgage rates drop unexpectedly, Pinnacle Capital Mortgage will notify the client immediately with an action plan that’s right for them.

Deepening Relationships: For our elite Partners in Success, we’re also happy to enroll friends and prospects into our Mortgages Under Management program – at no cost. We didn’t think it was right to show this level of service to clients only. Together, we can show the local community what makes us unique

– one customer at a time.

NM

LS #

773

421,

AZ

BK 9

1089

0





“JUST LISTED”

ALERTS FROM YOUR DATABASE

WHAT THIS MEANS For FSBO deals, it allows you the unique sales opportunity of picking up the phone and calling your client to re-sell them on the benefits of using a Real Estate agent early on in the sales cycle. If they have already contracted with another agent, it allows you the opportunity to find out why they didn’t use you again and also see if they have a Real Estate agent to help them find a new home (they are moving after all). This data gives you more ammunition when you make that initial phone call than you have ever had before. This “Just Listed” alert service is another great benefit of doing business with Pinnacle Capital Mortgage.

CHALLENGE You have done all of the right things to try to keep in touch with your database over the years, but a competitor won the business when it was time for your client to re-enter the market. How do you pinpoint exactly when a client is ready to make another transaction and ensure you are top of mind with them at the right time?

SOLUTION Pinnacle Capital Mortgage has a custom solution that monitors the internet for listings as they appear. We look at search engines, FSBO sites, and other industry specific listing sites for new listings with addresses that match someone in your database. We can now tell you when any of your past clients list their home for sale.

HOW MANY TIMES HAVE YOU closed a deal with a client, only to drive through their neighborhood a few years later to see a “For Sale” sign in front of their house with a different Real Estate agent’s name on it? At Pinnacle Capital Mortgage we understand this is one of the most frustrating things that can happen to us in the industry.



NM

LS #

773

421,

AZ

BK 9

1089

0


PROGRAM SCHEDULE

FIRST YEARClient Thank You Card plus Closing Gift* ....................... Immediately

Referral Partner Satisfaction Survey(Email) .............. Immediately

Customer Satisfaction Survey(Email) ..............................30 Days Out

4th of July Card ........................................................................... July 4th (Relative to Marketing Schedule Start Date)

Birthday Cards .................................................Borrower & Co-Borrower

Thanksgiving Day Card§ ...................................................Thanksgiving

Annual Mortgage Review ....................................................12 Months

SECOND YEARSettlement Statement Reminder ................................ February 15th (In Year After Closing)

4th of July Card ........................................................................... July 4th




THIRD YEAR4th of July Card ........................................................................... July 4th




FOURTH YEAR4th of July Card ........................................................................... July 4th



Annual Mortgage Review ................................................... 48 Months

FIFTH YEAR4th of July Card ........................................................................... July 4th




E-MAIL SCHEDULEBi-Annual Mortgage Report ...................................................Jun., Dec.

Real Estate Appreciation Data-year end............... Mar., Sept. (1st-half)

Neighborhood Home Activity Report ............... Feb., May, Aug., Nov.

Thinking of You ...........................................................Jan., Apr., Jul., Oct.

* Closing Gift if Applicable § If No Co-Borrower Birthday Card

* A TOY email will substitute in the event one of the other data sources is unavailable.




NM

LS #

773

421,

AZ

BK 9

1089

0

24-TOUCH – Happy Birthday (Dynamically reflects Borrower’s name.)






24-TOUCHEXAMPLESBIRTHDAY CARDS




NM

LS #

773

421,

AZ

BK 9

1089

0

24-TOUCH – 4th of July(Dynamically reflects Borrower & CoBorrower names.)

24-TOUCH – 4th of July(Dynamically reflects Borrower and CoBorrower names.)

24-TOUCH – 4th of July24-TOUCH – 4th of July(Dynamically reflects Borrower and CoBorrower names.)

24-TOUCH – 4th of July(Dynamically reflects Borrower ‘s last name.)


24-TOUCHEXAMPLES4TH OF JULY CARDS

DENNIS




NM

LS #

773

421,

AZ

BK 9

1089

0

24-TOUCH – Annual Mortgage Review(Dynamically reflects Mortgage Professional’s name, phone number

and company.)

24-TOUCH – Annual Mortgage Review(Dynamically reflects Borrower & CoBorrower names and Mortgage

Professional’s phone number.)

24-TOUCH – Annual Mortgage Review(Dynamically reflects Borrower & CoBorrower names.)

24-TOUCH – Annual Mortgage Review(Dynamically reflects Borrower & CoBorrower names.)

24-TOUCH – Annual Mortgage Review(Dynamically reflects Mortgage Professional’s name

and phone number.)


24-TOUCHEXAMPLESANNUAL MORTGAGE

REVIEW CARDS




NM

LS #

773

421,

AZ

BK 9

1089

0

Braydon Dennis(480) 695-1996

Call Braydon Dennis

for Mort. Review!!!

(480) 695-1996

Pinn

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(480) 695-1996

braydondennis top of mind presentation

Documents

mortgage professionals

ordinary mortgage professional

ment of business oversight

equal housing lender

conventional marketing

lasting relationship

personal relationship

tax time