BRAZIL: PUBLIC AND PRIVATE PARTNERS TOWARDS A WATER-SAVING MOVEMENT IN THE

DOMESTIC ENVIRONMENT

Zaragoza, June/2008

1960: population of 70 million people, 45% lived in cities 2000: population of 170 million people, 81% lived in cities

Prospect for 2011: 90% of the Brazilian people will be living in cities

URBAN GROWTH IN BRAZIL

1940 1950 1960 1970 1980 1990 2000

Urb. Field Urb. Field Urb. Field Urb. Field Urb. Field Urb. Field Urb. Field

12,9 28,3 18,8 33,2 31,3 38,8 52,1 41,1 80,4 38,6 111 35,8 138 31,8

31% 69% 36% 64% 45% 55% 56% 44% 68% 32% 76% 24% 81% 19%

41,2 52 70,1 93,2 119 146,8 169,8

Brazil: a country that turned out to be urban in only 50 years

In millions of inhabitants:

URBAN GROWTH IN BRAZIL

TARGETS

GENERAL

To promote a water-saving movement in the domestic and comercial environments, by fostering the

technological innovation, in materials and equipments, the calibration, and the design of products and

constructions.

SPECIFIC• To promote the production and the knowledge so as to save

water and fight against the water waste in materials and equipment

• To foster the technological innovation, the design and the development of water-saving technologies for the domestic and comercial environments, specially those destined for the social interest habitation (SIH)

• To create competences for the calibration of water-intensive use materials and gadgets in the market in the domestic and comercial environments, focusing on their clasification

TARGETS

SPECIFIC

• To foster an edification innovating concept for saving water and using it rationally

• To create conditions for the technological innovation and the production of water-intensive equipment and materials for the domestic and comercial environment, taking into account the water use habits of the population

TARGETS

• (refazer ou cortar tabela)

Distribuição do consumo de água em unidade residencial unifamiliar.

55%

18%

11%

8% 5% 3% Chuveiro

Pia

Lavadora de roupas

Lavatório

Bacia Sanitária

Tanque

PROGRESSIVE CONTEXT

I – Accordance with the PBQP-H technical rules

II – Water-saving products development

III – Constant improvement process

IV – Certification (Ecolabeling)

I - ACCORDANCE WITH TECHNICAL RULES

PBQP-H – Brazilian Program of Quality and Productiveness for the Habitat

Public and Private AgentsEnterprises + Research Centers + Government

ToiletsAverage saving of 40% per use of the flushing cistern 15% of total saving in the residence

Pipe Systems obstruction and leakage of the tapleakage loss reduction → from 10 to 15% of the residence

demandhigh aggregated value

Low visibility for the consumer

IIWATER-SAVING PRODUCTS

DEVELOPMENT

To popularize the access to saving solutions Design of products and constructions Preferential focus on the Social Interest Habitation

(SIH) and comercial use Government investment of € 1.000.000,00 in 2008 Technological centers + enterprises

IIICONSTANT IMPROVEMENT

PROCESS

Insertion of the water-saving products in the Brazilian Labeling Program

Execution of the National Metrology Institute - Inmetro Participation of private and public agents, protection

of the consumer entities Sanitary and electric equipment Visibility for the consumer

IVCERTIFICATION (ECOLABELING)

Accreditation of the most efficient products International societies for the foreign market

accreditation

TARGET PUBLIC

Research Centers and/or Technological Centers

Academic Institutions (priority to those associated with private companies interested in the development or improvement of material and equipment for a most efficient use of water

ASPERSORES

TORNEIRAS

MANGUEIRAS

CHUVEIROS

VASOS SANITÁRIOS

LAVADORA

DE

LOUÇA

LAVADORA

DE

ROUPA

TANQUINHO

THANKS!

fernanda.messias@desenvolvimento.gov.br

(55-61) 2109-7858