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11 in ‘11:Top 11 ways to use Social Media to

build your business this year

Presented by Jonathan ListerMarch 22, 2011

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6 things you can do todayLeverage your own personal and authentic brand

Build networks you can rely on

create your own communities

Take advantage of your global network

Do what you love

Hustle!

The difference between an audience and a community is in which direction the chairs are

pointing

The difference between an audience and a community is in which direction the chairs are

pointing

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#brasillinkedin

Jonathan ListerManaging Director, Canada & Latin America

Toronto | Internet

Public Profile: http://ca.linkedin.com/in/jonathanlister

Connections: 500+ Recommendations: 7

Email: jlister@linkedin.com

Twitter: @jlisterca

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Why Social Media?1. Reputation Management2. Networking3. Thought Leadership4. Branding5. Lead Generation

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Source Comscore Brasil 2010 Year In Review

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Estimate for US marketing expendituresSource: Outsell 2010 Annual Marketing & Advertising Study, March 2010

Social network share of budget growing: Opportunity on multiple fronts

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Source: Survey of Corporate Social Strategists, Altimeter Group, November 2010

140 Corporate Social Strategists were asked: “What external social strategy objectives will you focus most on 2011?”

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But how did we get here?

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The economy is informational, networked & global

3,000X

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1995 ----|----|----|----|---- 2000 ----|----|----|----|---- 2005 ----|----|----|----|---- 2011

Why Social, Why Now?

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Platform Connections Killer App

Social UtilityFriends, Family &

Colleagues

Status, Social Gaming &

Photo Sharing

Public Communications

Fans &Followers

Real timeMicro-blogging

ProfessionalNetwork

Colleagues & Business Contacts

Professional Identity,

Connections & Insights

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This year, ask yourself:

1. When it comes to my business, how do I make the most of online networks?

2. What can I do to make new connections and maximize the ones around me?

3. Am I leveraging all the tools and tactics that are at my disposal?

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to leverage

in 2011

11 ways

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1. The brand called you!

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2. Create your company’s profile

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3. Supercharge your network

1,138 in Sao Paolo

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Be a super connector in a digital world

1st degree: 1,3072nd degree: 333,600

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4. Reap the benefits of community

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5. Market your expertise

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6. Strengthen your social capital

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7. Ask for recommendations

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8. Engage with your customers

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9. Get online to go offline

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10. Make yourself SMO friendly

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11. Build a business on what you hear

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11 things you can do today

1 Build and update your Profile2 Create and manage a Company Page3 Establish your Network4 Join Groups and Alumni5 Update your Status6 Set Branding guidelines7 Ask and give Recommendations8 Use Answers and Polls9 Use Events10 Have an SMO strategy11 Build a Business around what you hear

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