breakdown of belgian fundraising market for international projects (2012)
DESCRIPTION
Size market segments and SOS Children's Villages market share. 1A. BE fundraising market for int'l projects estimated at ... M€ SOS Children's Villages with an overall market share of ~ ... %. Breakdown of Belgian fundraising market for international projects (2012). - PowerPoint PPT PresentationTRANSCRIPT
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BE fundraising market for int'l projects estimated at ... M€SOS Children's Villages with an overall market share of ~...%
Breakdown of Belgian fundraising marketfor international projects (2012)
Breakdown of Belgian fundraising marketfor international projects (2012)
Zoom on individual donations (2012)
Zoom on individual donations (2012)
SOS marketshare
...% ...% ...% ...%
... M€ ... M€ ... M€ ... M€ ... M€
...%
... M€
... M€
... M€
... M€
... M€M€
Note: PO (Permanent Orders)Source: .........
1A Size market segments and SOS Children's Villages market share
Sponsorships
Legacies
Sales and services
One-off donations, POand membership fees
SOSmarketshare
... %
... %
... %
... %
Please submit the following slides in PDF (filename: university_teamname.pdf)
by sending them to [email protected]. The deadline is Tuesday 18th, 9 AM.
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Gifts have been growing at a ...% CAGR for the last 5 years
Note: Excluding inflation. Gifts are defined as the sum of one-offs, permanent orders, sponsorships and corporate donations.Source: .........
... M€ ... M€ ... M€ ... M€ ... M€
M€
+...%
Year-on-yeargrowth
...% ...% ...% ...%
1B Calculate growth in gifts 2008-2012
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Title on growth potential individual donations in generalSubtitle on growth potential sponsorships and legacies subsegments
Individual donations in general
Your view on growth potential in individual donations in general
Sponsorships
Your view on growth potential in sponsorships
Legacies
Your view on growth potential in legacies
Source: .........
1C Assess segments' growth potential
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Title on revenue potential of street marketing and duo legacies for SOS Children's Villages
5-week street marketing campaign in Wallonia and capital region (Brussels)
5-week street marketing campaign in Wallonia and capital region (Brussels)
Campaign has a NPV of ... €
Total campaign complies (not) with 30% rule• Acquisition cost / revenues Y1 ratio of ...%
Sponsors recruited by the professional
agencies do (not) comply with 30% rule• Acquisition cost / revenues Y1 ratio of ...%
Duo-legacy program in FlandersDuo-legacy program in Flanders
Agency 1
Agency 2
Out of scope
Source: .........
Total yearly revenue potential: €...
• Legacies to (legal) partner or children: €...
• Legacies to other people: €...
Focus on ......... (segment)
2 Analyze two initiatives that SOS is considering launching
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Identified three innovative & implementable fundraising ideas
Idea #1Idea #1
Description of idea #1
Idea #2Idea #2
Description of idea #2
Idea #3Idea #3
Description of idea #3
3 Propose three innovative fundraising ideas
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Optional back-up slide to elaborate on your ideas
Backup3 Propose three innovative fundraising ideas