1. Product presentation

2. Content

• Brussels Waffle vs. Sweet Belgian waffle

• The Sweet Belgian waffle

• Business environment

• Strategy

• Conclusion

3. Brussels w affle vs. Sweet Belgian waffle Rectangle Round

4. Brussels Waffle vs. Sweet Belgian waffle Brussels Waffle

• Manufacturing

• • Prepared from a yeast-leavened batter

• • gives a light, crispy waffle

• Consumption

• • Usually served as breakfast, topped with butter and various syrups

5. Brussels Waffle vs. Sweet Belgian waffle Sweet Belgian Waffle

• History

• • The Lige waffle was invented by a cook of the prince-bishop of Lige (Belgium) in the 18th century

• • It got its form in AD 1200 when a smith invented a new baking tin

• • Looked like a honeycomb, he called it wafel (= waffle) because waffle in French meant honeycomb

• • Now they are sold in numerous outlets all over the world, from Europe over Asia to South America.

6. Sweet Belgian waffle

• Form & taste

• • Smaller, sweeter and denser than "Belgian Waffles

• • The last-minute addition of thick sugar to the dough produces a caramelized sugar coating

• Consumption

• • Can be served warm & cold with toppings like fruits, creams, and chocolate

7. Sweet Belgian waffle Versions

8. Business environment

• Sweet Waffle market

• • totally new in America

• • the possibilities are countless

• Research

• • on-the go consumption will continue to grow

• • increase from 126 billion in 2008 to 140 billion in 2010

9. Business environment

• According to statistics, the usual three meals a day are no longer standard procedure. Instead, Americans are now eating an average of FOUR meals a day, the fourth being the Afternoon Snack. Americans consume approximately $19 billion worth of chips, pretzels and candy a year. Additionally, the current dietary trend of everything in moderation, instead of abstinence, will only help the snack market.

• Research also shows that the snack and the candy market will show up to a three percent increase each year , over the next four years . So in 2010, the market will be worth about $24.2 billion!

Great opportunity for the Sweet Belgian Waffle!!

10. Business environment

• Competitive advantages

• • sweet Belgian Waffle is a new product

• • differentiates from all its competitors

• • A new taste, a new smell, a new form and a new look

• • Theres nothing like our product on the American market

• • Youll have an Unique Selling Proposition!

11. Strategy 3 possibilities for consuming the Sweet Belgian Waffle:

• Cold

• Shops defrost the waffles themselves and sell them cold to the customer.

• The waffles are defrosted the day before they are sold, and have a shelf life of 12 days

• Can be sold in super markets, hyper markets, price clubs,

• Warm

• The shops buy the frozen waffles, defrost the waffles the day before they sell them, and warm them up for 30 seconds when the customer orders them

• Frozen

• Specialty shops of only frozen food

• Consumers can defrost, and warm the waffles them selves

12. Strategy

• 2 concepts of selling the waffles:

Brand name Sweet Belgian Waffle White Label The shops can put their own label on the packaging

13. Conclusion

• New product in a fairly new market

• Numerous advantages

• A real money-maker which will increase your sales

Act quickly and the competitive advantage will be yours!

14. Thank you for your interest in the Sweet Belgian Waffle