Download - Sweet Belgian Waffels
Transcript
- 1. Product presentation
- 2. Content
- Brussels Waffle vs. Sweet Belgian waffle
- The Sweet Belgian waffle
- Business environment
- Strategy
- Conclusion
- 3. Brussels w affle vs. Sweet Belgian waffle Rectangle Round
- 4. Brussels Waffle vs. Sweet Belgian waffle Brussels Waffle
- Manufacturing
-
- Prepared from a yeast-leavened batter
-
- gives a light, crispy waffle
- Consumption
-
- Usually served as breakfast, topped with butter and various syrups
- 5. Brussels Waffle vs. Sweet Belgian waffle Sweet Belgian
Waffle
- History
-
- The Lige waffle was invented by a cook of the prince-bishop of Lige (Belgium) in the 18th century
-
- It got its form in AD 1200 when a smith invented a new baking tin
-
- Looked like a honeycomb, he called it wafel (= waffle) because waffle in French meant honeycomb
-
- Now they are sold in numerous outlets all over the world, from Europe over Asia to South America.
- 6. Sweet Belgian waffle
- Form & taste
-
- Smaller, sweeter and denser than "Belgian Waffles
-
- The last-minute addition of thick sugar to the dough produces a caramelized sugar coating
- Consumption
-
- Can be served warm & cold with toppings like fruits, creams, and chocolate
- 7. Sweet Belgian waffle Versions
- 8. Business environment
- Sweet Waffle market
-
- totally new in America
-
- the possibilities are countless
- Research
-
- on-the go consumption will continue to grow
-
- increase from 126 billion in 2008 to 140 billion in 2010
- 9. Business environment
- According to statistics, the usual three meals a day are no longer standard procedure. Instead, Americans are now eating an average of FOUR meals a day, the fourth being the Afternoon Snack. Americans consume approximately $19 billion worth of chips, pretzels and candy a year. Additionally, the current dietary trend of everything in moderation, instead of abstinence, will only help the snack market.
- Research also shows that the snack and the candy market will show up to a three percent increase each year , over the next four years . So in 2010, the market will be worth about $24.2 billion!
- 10. Business environment
- Competitive advantages
-
- sweet Belgian Waffle is a new product
-
- differentiates from all its competitors
-
- A new taste, a new smell, a new form and a new look
-
- Theres nothing like our product on the American market
-
- Youll have an Unique Selling Proposition!
- 11. Strategy 3 possibilities for consuming the Sweet Belgian
Waffle:
- Cold
- Shops defrost the waffles themselves and sell them cold to the customer.
- The waffles are defrosted the day before they are sold, and have a shelf life of 12 days
- Can be sold in super markets, hyper markets, price clubs,
- Warm
- The shops buy the frozen waffles, defrost the waffles the day before they sell them, and warm them up for 30 seconds when the customer orders them
- Frozen
- Specialty shops of only frozen food
- Consumers can defrost, and warm the waffles them selves
- 12. Strategy
- 2 concepts of selling the waffles:
- 13. Conclusion
- New product in a fairly new market
- Numerous advantages
- A real money-maker which will increase your sales
- 14. Thank you for your interest in the Sweet Belgian Waffle