breakfast workshop with sociomantic: customer-centricity in the digital age
DESCRIPTION
The connected consumer is raising the bar for online retailers - expecting seamless, personalized experiences regardless of channel, touch point or platform. Successful marketers are rising to the challenge by adopting a channel agnostic, consumer centric approach. To do this they are leveraging technology, first-party data and programmatic buying to fuel the precision and performance of their digital strategies. Sociomantic’s Rob Sopkic will discuss how online retailers are evolving to put the customer experience at the center of every conversation and connection.TRANSCRIPT
CUSTOMER-CENTRICITY IN THE DIGITAL AGE
HelloRob Sopkic VP of Sales, North America
CONSUMER
PUBLISHER ADVERTISER
PROMISE OF PROGRAMMATIC
OLD DISPLAYBULK BUYING
REAL-TIME BIDDINGOPTIMAL PRICE PER USER
$45
$3.80
$2.10$2.50
$1.90 $1.40
FIRST-PARTY DATA
Existing Segments
Email & Loyalty Purchase HistoryPromotional
History& Offline Data Card
RELEVANCE:What the user really wants
Despite media coverage focused on consumer discomfort with targeted advertising, customers actually welcome it.
This is good news for marketers and publishers.
say they are comfortable receiving ads and content specifically targeted to them
70%
PERSONALIZATION:What the user really wants
Targeted messaging Non-targeted messaging
2x as likely to be influenced by web ads
Over 3x as likely to be influenced by web video
Over 4x as likely to be influenced by mobile ads
ADVERTISERPUBLISHER
A CHALLENGE FOR THE INDUSTRY
60+MARKETSSERVED
GL BALTHE
DSPPERFORMANCE DISPLAY
600+
ADVERTI
SERS
UR
ISRTB**REAL TIME BIDDING
BUSINESS
FOCUS ONPERFORMANCE
MARKETINGeCPO100%
IN-HOUSE TECHNOLOGY
US, DIGITAL AD REVENUE BY FORMAT
GROWING UP PROGRAMMATIC
U.S. DIGITAL ADVERTISING
Thank YouRob Sopkic VP of Sales, North [email protected] T 415.637.5233