1. What is real-time social targeting? http://www.sociomantic.com

2. First, what are we talking about?http://www.sociomantic.com 3. First, what are we talking about?http://www.sociomantic.com 4. How?http://www.sociomantic.com 5. social targeting Performance display: real-time bidding on individual user impressions using up-to-the-millisecond intelligence analytics http://www.sociomantic.com 6. social targeting1. Previous website visitor4. Real-time bids on individualimpressions, driving clicks fromprevious visitors and new users2. User browsing behaviorsand network patterns3. Data crunching(network pattern analysis) http://www.sociomantic.com 7. Real-time BiddingWhy buy audience by the bucket We are happy to bewhen you can bid onone of the firstindividual user impressionsEuropean providersenabling advertisers toin a real-time auction? take advantage of thisdynamic media buying opportunity! RTB enables advertisers to buy each impression based on the predicted value of the individual user. http://www.sociomantic.com 8. Individual User ProfilesSocial targeting profiles are built from up to five levels of advertiser integration. http://www.sociomantic.com 9. Individual User Profiles The higher the levelof integration, the more accurately we can bid on eachimpression.http://www.sociomantic.com 10. 1: Interest-Based ProfileThis profile is based onanalysis of a users previousweb behaviors, such as theURLs visited. No previousadvertiser integrationrequired.http://www.sociomantic.com 11. 2: Yield Profile Similar to interest profile, but instead of interests, were analyzing past web behaviors to determine a users likelihood to click or convert. http://www.sociomantic.com 12. 3: Remarketing Profile This profile tags users who have previously visited the advertisers site and serves them customized creative based on the their position in the purchase funnel. http://www.sociomantic.com 13. 4: Network Pattern Profile Network pattern analysis reveals users who are connected to and share interests with the remarketed user group, but who have not yet visited the advertisers website. http://www.sociomantic.com 14. 5: Consumer Network Analysis ProfileThis profile involves the highest level ofadvertiser integration. It allows theadvertiser to sync the other four socialtargeting profiles with their existingCRM data to deliver the ultimatecustomized user experiences for bothon- and off-site environments.http://www.sociomantic.com 15. The Beauty of Social The beauty of the customer network analysis profile is its synthesis of the worlds of online marketing and customer relationship management via:CLVCLV driven online advertising CustomerLifetime Valuehttp://www.sociomantic.com 16. Social Targeting Product LifecycleSpecific Product Complementary Product New Product(based on interest)Conversions & User Value Cookie Age Approach based on conversion rate Optimization on advertiser level Optimal user experience no spamhttp://www.sociomantic.com 17. And thanks toperformance-basedpricing & tracking http://www.sociomantic.com 18. advertisers have fulltransparency for theirad spend ROI. http://www.sociomantic.com 19. Questions? http://www.sociomantic.com 20. Answers! info@sociomantic.comhttp://www.sociomantic.com/social-targeting/ http://www.sociomantic.com 21. http://www.sociomantic.com