MAGAzINE2012 media kit

And these children that you spit on, as they try to change their worlds... Are immune to your consultations, they’re quite aware of what they’re going through” — David Bowie

STEwaRT PUBlICaTIONS, INC.P.O. Box 601094 • San Diego, CA 92160 • Tel: 619.490.0731 • Fax: 619.810.0799

VISIONBrick Road Magazine is San Diego State’s ONLY full-color entertainment magazine. We are a monthly publication with a distribution of 10,000 copies as well as online publishing. Brick Road Magazine is every CSU student’s magazine. Born from the passion within us to “wake the youth from their apathetic slumber,” we have created a magazine with subtle political undertones devised to inspire intellectual curiosity. But we remember being fresh to college; we know if we don’t entertain we’ll reach no one, and if we lecture we’ll fall flat on our faces. This is why we have developed a strong balance of entertainment including a happy hour guide, restaurant review, college-friendly cooking guide, an advice column (with a twist), music coverage, event coverage and much, much more. Our staff of writers, both undergraduate and graduate students, knows how to speak to their audience.

About us

OUR TEAmThe Brick Road team is built upon years and years of collective experience and insight in the world of publication and entertainment. We come from all over the world with wide and varied experiences, each bringing uniqueness and creativity to our publication. Consisting primarily of graduates and students of SDSU, we are deeply connected to and passionate about the university community. We are passionate about arts, culture, community, entertainment, poignant and penetrating journalism, and, most importantly, social involvement and activism.

30,000+ potential readers28,000+ undergrads5,000+ grad students

43.1% males // 56.9% females

5,167 students living on campus7,200 living nearby

Even if overlap of readers is not assumed, more than 75% of the campus population is not being reached!

SDSU DEmOGRAPHICS

Brick Road is an interactive publication. By offering content that calls for reader submissions, our audience is driven to our website to submit questions, comments, and photos, then come back to future issues for the chance to see themselves in print. Social media and networking keeps us relevant between issues, and unique online-only content keeps readers involved. Creating contests and giveaways also keeps our audience engaged and interested.

OUR ANGLE

Our creative team can discuss additional opportunities to assist you in effectively marketing to SDSU students.

we stay current with the times by:

* Using mobile barcodes

* Developing articles that call for feedback or submission via website or phone

* Creating additional access and features for digital subscribers

* Developing a smartphone application to receive select Brick Road features

* Utilizing social media to organize events and communicate with fans

QR Codes: Endless PossibilitiesQR codes are the new and popular way to drive traffic to your site instantly from anywhere.

Brick Road has developed several creative options to implement QR codes into your advertisement.

You can allow customers to make purchases, reservations or orders directly from their cell phones, create contests, and much, much more!

Talk to one of our team members to determine how QR codes can be made to work for you!

Full-Page Ad: $1,500

Half-Page Ad: $775

Quarter-Page Ad: $400

Eighth-Page Ad: $225

ALL ADS ARE FULL - COLORAdvertising contracts can be purchased in 3x, 6x, or 12x month packages.

Multiple-month advertising includes the following benefits:(All at no additional charge)- FREE professional design- FREE web advertising- Locked-in rate upon renewal- Preferential placement

DISCOUNT OPPORTUNITIES:Pay at least 3 months of your contract in advance,receive a 7.5% discount.

Refer another advertiser, receive a 10% discount.Turn the page for additional advertising opportunities.

- Payment due 5 days prior to print- Artwork or design specs due 5 days prior to print- Acceptable formats include: PDF, EPS, TIFF, JPG,

PNG and resolution of 300 dpi or better- Signed proof due 2 days prior to print

ADVERTISING AT-A-GLANCE

Full-Page AdTrim: 8.5”x11”Bleed: 9”x11.5” live: 8”x10.5”

Half-Page AdHoriz: 7.75”x 4.75”

Half-Page AdVert: 3.75” x 9.75”

Quarter-Page Ad3.75” x 4.75”

Our creative team can discuss additional opportunities to assist you in effectively marketing to SDSU students. We constantly explore creative ways to assist our advertisers through contests, giveaways, featured reviews and more.

NO DESIGN, NO PROBLEm! ANY SIZE AD, ONLY $100* EXTRA!!!!

COVER ADS:Inside covers: $2,000Back cover: $2,500

COMMUNITY SECTION SPONSORSHIP:The community section of the magazine ranges from 12-16 pages (¼ of content) in the center of the magazine. Sponsorship includes:• A “Sponsored By:” with logo on each page of the section• Two full-page ads• FREE website advertisingTotal cost: $4,200

HAPPY HOUR GUIDE:1/8-page block with thumbnail photo which lists bar name, address and website with happy hour specials for each day of the week.Cost: $300

RESTAURANT REVIEW:Two page, professional write-up about the experience of dining in your restaurant with color photos, pricing guide and other unique details. Article provided for your review prior to print.Cost: $2,500

LOCAL Q&A:A section dedicated to answering all the pressing questions on a college student’s mind. “Where is a good dry cleaner?” “Where can I order a Pizza at 2 a.m.?” Includes name, address and website as well as a mini review.(Size: 1/8 page)Cost: $250

All options above also receive website publicationAdditional benefits of specific ads may not be listed. Speak with a sales rep. for full details

ADVERTISING OPPORTUNITIES WHY US?The economy has been facing tumultuous times. Business is slow all over and companies now have to ensure they are spending advertising dollars wisely. Advertising with Brick Road Magazine is a WISE CHOICE. We do not attempt to fill every crack and crevice with an ad in order to generate maximum revenue. Advertising space IS LIMITED because we advertise tactfully, use primarily full page ads, and creatively advertise within content.

Contrary to a billboard ad or an advertisement in a daily mass-circulation publication, you are making an investment in a TARGET AUDIENCE with MONEY TO SPEND!

The college demographic is almost exclusively 18-24 years old. General marketing techniques could not allow for such tailored advertising. Further, research suggests this is a key age range for developing BRAND LOYALTY. The best business is repeat business!

How do we know college students have money? Simple; They’re in college! According to the National Center for Educational Statistics, more than 18 million US college and university students spend well over $200 BILLION each year. That’s $11,000 per student!

Brick Road Magazine will print 10,000 copies each month in its first year. These magazines will be FREE to students and will be distributed by hand on campus as well as strategically placed in offices, dorms and common areas. This is the time to advertise with the Brick Road!

Phone: 619.490.0731Fax: 619.810.0799

e-mail: advertise@brickroadmagazine.comweb: www.brickroadmagazine.com

facebook.com/brickroadmagazine youtube.com/brickroadmagazine twitter.com/brickroadmag