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BA (Hons.) GRAPHIC DESIGN LEVEL06Module Code OUGD303 Semester

Module Title Final Major Project Doc. Code OUGD303

Brief: Visual Genius (Design Context Pu lication)

BriefThe appropriate relationship between content, dsuccessful design practice and should be informof specific areas of interest. This brief encourage

of work that is appropriate to your own individualand theoretical interest.PART 1

Undertake a period of sustained and in depth resprofessional practices, social/ethical/commercialmethods relevant to your own individual design p

use your FMP blog to document your on going inevaluation of research activities and source mat

studios, interviews, questionnaires as well as ma

PART 2

Based on your research into part 1 of this brief, p

delivery that effectively communicates the conteform of a book, interactive dvd, or website depenshould be to design and produce the book that y

could visit or the dvd that you could play that woYOU are as a designer. What and who has influe

you want to say it? What are you passionate abo

sign and communication is integral to ad by an in depth knowledge and understanding

s you to investigate develop and resolve a body

areas of creative, professional, ethical, practical

earch into specific graphic design disciplines,considerations and industrial productionractice and creative concerns. You will need to

vestigation, organisation, critical analysis andrial. Research activities should include visits to

erial from a breadth of secondary sources.

roduce a graphic product for print or digital

t of your design practice. This should take theding on your chosen content & media.Your aimu wish you could buy, the website you wish you

ld explain to everyone (yourself included) whonced you? what do you want to say? How do

ut? What inspires you? As well as Why?

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Background / Considerations

Your ability to identify analyse and respond to cu

lie at the heart of your rationale as a designer. Inambitions it is essential that the right people get t

This brief requires a comprehensive approach to

sustained body of research. You will need to idenengage in in-depth research from a range of pri

interviews, questionnaires etc.

Your resolution to the brief should demonstrate a

appropriate to professional distribution. You shoucritical and informed approach to your source m

rent design issues trends and opportunities will

order to exploit your potential and achieve youro see your work.

the gathering, organising and presenting of a

tify relevant subject matter that will allow you toary & secondary sources books, websites,

high level of creative and technical competency

ld also be able to demonstrate a selective,terial.

Mandatory Requirements Deliverables

Your Response should contain:- An introduction to your chosen content.

- A clearly stated rationale.- Evidence of your ability to select, organise and

effectively present content that helps tocontextualise the work that you are producing inresponse to part 2 of the Module brief.

- All references should be acknowledged in linewith the Institutions policy on plagiarism.

- You will need to produce a pdf copy of yourresolution for course archiving purposes.

- A printed book, interactive dvd or functioning

website appropriate to the content of yourresearch, creative ambitions and professionalpractice

- A Research file (in the form of your FMP Blog)of organised primary and secondary source

material (including evidence of relevant designdevelopment). Where content cannot for any

reason be posted to your blog you should submitevidence in an organised and clearly labeledfile,disc or appropriate digital format.

Studio Deadline Module Deadline29/05/13 29/05/13

This brief should be read in conjunctiomodule information at E-STUDIO for mo

outcomes and

n with the module brief. Please refer todule brief, submission deadline, gradedurther reading.