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BA (Hons.) GRAPHIC DESIGN LEVEL06Module Code OUGD303 Semester
Module Title Final Major Project Doc. Code OUGD303
Brief: Visual Genius (Design Context Pu lication)
BriefThe appropriate relationship between content, dsuccessful design practice and should be informof specific areas of interest. This brief encourage
of work that is appropriate to your own individualand theoretical interest.PART 1
Undertake a period of sustained and in depth resprofessional practices, social/ethical/commercialmethods relevant to your own individual design p
use your FMP blog to document your on going inevaluation of research activities and source mat
studios, interviews, questionnaires as well as ma
PART 2
Based on your research into part 1 of this brief, p
delivery that effectively communicates the conteform of a book, interactive dvd, or website depenshould be to design and produce the book that y
could visit or the dvd that you could play that woYOU are as a designer. What and who has influe
you want to say it? What are you passionate abo
sign and communication is integral to ad by an in depth knowledge and understanding
s you to investigate develop and resolve a body
areas of creative, professional, ethical, practical
earch into specific graphic design disciplines,considerations and industrial productionractice and creative concerns. You will need to
vestigation, organisation, critical analysis andrial. Research activities should include visits to
erial from a breadth of secondary sources.
roduce a graphic product for print or digital
t of your design practice. This should take theding on your chosen content & media.Your aimu wish you could buy, the website you wish you
ld explain to everyone (yourself included) whonced you? what do you want to say? How do
ut? What inspires you? As well as Why?
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7/30/2019 brief8
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Background / Considerations
Your ability to identify analyse and respond to cu
lie at the heart of your rationale as a designer. Inambitions it is essential that the right people get t
This brief requires a comprehensive approach to
sustained body of research. You will need to idenengage in in-depth research from a range of pri
interviews, questionnaires etc.
Your resolution to the brief should demonstrate a
appropriate to professional distribution. You shoucritical and informed approach to your source m
rent design issues trends and opportunities will
order to exploit your potential and achieve youro see your work.
the gathering, organising and presenting of a
tify relevant subject matter that will allow you toary & secondary sources books, websites,
high level of creative and technical competency
ld also be able to demonstrate a selective,terial.
Mandatory Requirements Deliverables
Your Response should contain:- An introduction to your chosen content.
- A clearly stated rationale.- Evidence of your ability to select, organise and
effectively present content that helps tocontextualise the work that you are producing inresponse to part 2 of the Module brief.
- All references should be acknowledged in linewith the Institutions policy on plagiarism.
- You will need to produce a pdf copy of yourresolution for course archiving purposes.
- A printed book, interactive dvd or functioning
website appropriate to the content of yourresearch, creative ambitions and professionalpractice
- A Research file (in the form of your FMP Blog)of organised primary and secondary source
material (including evidence of relevant designdevelopment). Where content cannot for any
reason be posted to your blog you should submitevidence in an organised and clearly labeledfile,disc or appropriate digital format.
Studio Deadline Module Deadline29/05/13 29/05/13
This brief should be read in conjunctiomodule information at E-STUDIO for mo
outcomes and
n with the module brief. Please refer todule brief, submission deadline, gradedurther reading.