BRIEFING FOR SOCIAL MEDIADiversity

Arts4every1 Centre

Social Media Briefing:Facebook

What is Facebook?

A social networking site Had the largest number of registered usersRanked between top 10-20 websites

The basic of facebookShare a post, event or status to interact with clients, customers

Direct and confidential messages

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THE OPPORTUNITIES

Facebook provides Arts4ever1 great opportunities:

- Its popular- Its easy to use- There is no need tp develop or purchase the

software- Integrate resources into facebook (E.g. Rss

feeds. Blogs. Etc.)- Control the information others can see about

you

Arts4every1 Centre

Social Media Briefing:Twitter

What is twitter? Twitter is a micro-blogging service which allows users to send brief posts (known as 'tweets') up to 140 characters long. The tweets are displayed on the users profile page or in a Twitter client by users who have chosen to ‘follow’ the user.

THE #HASHTAG!

Hashtags are a community-driven convention for adding additional context to your tweets.Hashtags are added inline to a post by prefixing a word with a hash symbol: #hashtag. Implementing a hashtag for an event is becoming increasingly popular and allows anyone to comment on event (before, during and after). Users can see all tweets collated through use of a hashtag in a number of ways:

Press to compose a tweetTweet Feeds

Number of tweets

Number of people you are following

Number of followers following you

Words, events trending

THE OPPORTUNITIES

There are many opportunities in using twitter - Increasing usage of twitter - Promote and advertise events using hastags - Increase customers and clients via followers- Direct messages - You can follow anyone - Easy to use - Has its own app ( use it on the go ) - Post pictures - Share links

TWITTER CAN BE USED AT EVENTS

Twitter can be used at events by:Organisers: By creating a Twitter account an event

organisers can offer updates and alert followers to important occasions in a similar way to an RSS feed. Prior to an event this may take the form of general publicity material. During an event it could be used to alert delegates to problems, for example if a session is cancelled (followers can sign up to have messages delivered directly to their phone). After an event it could be used to alert followers to where resources are held. Organisers of annual events may find it useful to create a generic Twitter account, not a yearly one, which can be used for forthcoming events.

TBC

Delegates: Those interested in an event can sign up for the event Twitter account to receive relevant information. They can also tweet during the event using the hashtag. This can be a particularly engaging activity if it takes place during presentations and sessions. Discussion about the content of an event (and related) has become known as the Twitter ‘back channel’.

Arts4every1 Centre

Social Media Briefing:YouTube

What is YouTube?

• A video sharing website • More than 1 billion unique

users visit YouTube each month

• 3rd most popular website globally

• Millions of subscriptions happen each day.

The basics of YouTubeSearch for Videos, Broadcasters, Subscribers.

What To Watch – Popular videos appear on the home page from the UK.

Upload – Share your videos with the world.

THE OPPORTUNITIES

YouTube provides Arts4every1 with great opportunities:

- Its popular- Its easy to use- There is no need to develop or purchase the

software- Possibility to engage with consumers on a

multi-platform basis, with links to Arts4every1’s other social channel like Twitter & Facebook.

- Control the information others can see about you

Video Manager – Allows control over what videos are shown on the channel

Number of Subscribers

Views – shows the amount of views the YouTube broadcaster has on all their videos.

Channel Tips - The ability to easily add web links and more information to your channel.

View as public – allows the broadcaster to see their YouTube channel from the publics perspective

HOPE THIS HELPS!