brighton & hove albion · 2019-07-03 · • company listing in the matchday programme for...

BRIGHTON & HOVE ALBION F O O T B A L L C L U B

A D V E R T I S I N G A N D S P O N S O R S H I P O P P O R T U N I T I E S F O R T H E 2 0 1 9 / 2 0 S E A S O N

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http://brightonandhovealbion.com

The south coast’s most popular destination gained a

global profile when the Albion achieved promotion to

the Premier League in 2017.

With sell-out crowds across the past few seasons, a

global fanbase and broadcast audience of over 100

million worldwide, coupled with a world-class stadium

and training ground, Brighton & Hove Albion Football

Club is continuing to be among the most progressive

and aspirational football clubs in the world.

BrightonAndHoveAlbion.com

1 0 2 M I L L I O N + global audience 2017/18

Digital following over

7 0 0 , 0 0 0

O V E R 2 2 , 0 0 0 season ticket holders

Matches broadcast in over

1 8 9 C O U N T R I E S

O V E R 1 M I L L I O N stadium visitors per year

FA N M AT C H D AY E X P E R I E N C E as voted for by Premier League football fans

F O U N D E D I N 1 9 0 1 at the Seven Stars public house in Brighton

1901

2 01273 878278 | [email protected] 01273 878278 | [email protected] 3

W E L C O M E T O B R I G H T O N & H O V E A L B I O N

http://BrightonAndHoveAlbion.com


L O C A L A N D I N T E R N AT I O N A L

O P P O R T U N I T I E S T O W O R K W I T H

B R I G H T O N & H O V E A L B I O N

A huge local and international following, sold-out

stadiums throughout the year and an engaged

audience of millions.

As one of the world’s most progressive football clubs,

Brighton & Hove Albion offers access to an audience

like no other and is able to support its partners both

locally and globally.

G A M E C H A N G I N G O P P O R T U N I T I E S


T H E U LT I M AT E E X P E R I E N C E F O R A N Y F O OT B A L L FA N , O U R M ATC H DAY S P O N S O R S H I P PAC K AG E S

G I V E S U P P O R T E R S B E H I N D -T H E - S C E N E S AC C E S S A N D E X P E R I E N C E S T H AT A R E U N F O R G E T TA B L E .

M AT C H DAY S P O N S O R S H I P PA C K A G E S

Packages are priced per match + VAT

C O M M E R C I A L M AT C H C AT E G O R I E S

M AT C H

S P O N S O R

M AT C H B A L L

S P O N S O R

M AT C H K I T

S P O N S O R

A+/AArsenal, Chelsea, Liverpool, Manchester City, Manchester United, Tottenham Hotspur

£9,950 £4,950 £4,500

B Aston Villa, Everton, Leicester City, Newcastle United, Southampton, West Ham United, Wolverhampton Wanderers

£6,950 £3,500 £3,500

C AFC Bournemouth, Burnley, Crystal Palace, Norwich City, Sheffield United, Watford

£4,950 £2,500 £2,500

MATCH SPONSOR

The ultimate matchday experience

takes you behind the scenes at the Amex,

while your company receives the ideal

platform to generate brand awareness

regionally thanks to the club’s new

advertising system.

• Twelve hospitality places in HB’s

Restaurant with premium central seating

to watch the match

• Pre-match dressing room tour with

photo in the dug-out seats

• Pre-match pitch photo with the team

captains and officials

• Company name on the middle-tier LED

advertising system

• Company logo in the matchday

programme

• Sponsor’s name in the fixture listing of

the matchday programme

• Company name on the big screen

• Corporate gift for each guest

• Signed framed shirt

• Sponsor's choice of Albion Man of the

Match announced to the stadium

• Post-match Man of the Match

presentation and photo

• Club website listing against fixture

• Pre-match brief email to all ticket

holders c.30,000 distribution,

sponsor branding

MATCH BALL SPONSOR

An exclusive behind-the-scenes day out

that will make you and your guests really

feel a part of the matchday at the Amex.

• Eight hospitality places in HB’s

Restaurant with premium central seating

to watch the match

• Pre-match dressing room tour with

a photo in the dug-out seats

• Sponsor’s name on the middle-tier

LED advertising system

• Sponsor’s logo in the fixture listing

of the matchday programme


• Signed ball

• Post-match Man of the Match

photo opportunity




sponsor branding

MATCH KIT SPONSOR

One of our most popular packages,

there are matchday and seasonal benefits,

the highlight being a place at the club’s

Players’ Awards Evening at the end of

the season, where you will meet the first-

team squad.

• Four hospitality places in HB’s Restaurant

with premium seating to watch the match

• Pre-match dressing room tour and photo

in the dug-out seats

• Sponsor’s name on the middle-tier LED

advertising system

• Sponsor's name in the fixture listing of

the matchday programme


• Four places at the Players’ Awards

Evening at the end of the season, with

private drinks reception with the first-

team players

• Signed shirt




sponsor branding

678,500

2 3 7, 5 0 0N U M B E R O F V I S I T S

B Y FA N S AT T E N D I N G

H O M E G A M E S W H O

L I V E O U T S I D E

G R E AT E R B R I G H T O N

4 4 1 , 0 0 0N U M B E R O F V I S I T S

B Y FA N S AT T E N D I N G

H O M E G A M E S W H O

L I V E W I T H I N

G R E AT E R B R I G H T O N

N U M B E R O F H O M E FA N V I S I T S B Y FA N S W H O L I V E

O U T S I D E T H E C I T Y R E G I O N :

1 8 0 ,0 0 0

12,000I M PA C T O F

M AT C H D AY

T O U R I S M :

£ 9 . 2 5 M

1 0 0 , 0 0 0N U M B E R O F

P E O P L E AT T E N D I N G

N O N - M AT C H D AY

E V E N T S

I M PA C T O F

N O N - M AT C H D AY

T O U R I S M :

£ 1 . 5 M

AV E R AG E C A PAC I T Y AT P R E M I E R L E AG U E H O M E G A M E S99%

N U M B E R O F FA N S AT T E N D I N G

H O M E G A M E S :

N U M B E R O F V I S I T S B Y O V E R S E A S FA N S AT T E N D I N G P R E M I E R L E A G U E G A M E S :

N U M B E R O F AWAY FA N V I S I T S T O T H E A M E X :

57, 5 0 0


A N A U D I E N C E A C R O S S S U S S E X A N D B E YO N D

BUSINESS CLUB PREMIUM PLUS

• 3 minutes of pitchside LED advertising shown out of game (pre-match, half-time and post-match)

• 3 minutes of dynamic advertising on the East Stand mid-tier LED

• 12-metre static pitchside perimeter board

• Seasonal hospitality for 4 guests in HB’s Restaurant for every home league fixture with 1901 Club seats

• Table for 10 guests at the Players' Awards Evening

• Half-page advert in the matchday programme for every home league fixture

• 30-second big screen advert shown pre-match, half-time and post-match at every home league fixture

• 2 representatives to attend the full squad first-team photo call

• Network My Club membership

• Use of the official sponsors' logo

• Matchday car parking space for the season

• A signed Brighton & Hove Albion home shirt

£35,000 + VAT

BUSINESS CLUB PREMIUM


• 12-metre static pitchside perimeter board

• Hospitality for 10 guests in HB’s Restaurant for a category A match

• Hospitality for 10 guests in HB’s Restaurant for a category B match

• Hospitality for 10 guests in HB’s Restaurant for a category C match


• Half-page advert in the matchday programme for every home league fixture

• 30-second big screen advert shown pre-match, half-time and post-match at every home league fixture

• 2 representatives to attend the full squad first-team photo call



• Matchday car parking space


£26,000 + VAT

BUSINESS CLUB PLUS


• 12-metre static perimeter board

• Hospitality for 4 guests in HB’s Restaurant for a category A match








£16,000 + VAT

BUSINESS CLUB








£8,500 + VAT

S H OWC A S E YO U R B U S I N E S S TO OV E R 3 0 , 0 0 0 I N - S TA D I U M FA N S A N D T H E G LO B A L T V R E AC H O F

T H E P R E M I E R L E AG U E . W I T H B OT H P I TC H S I D E A N D M I D -T I E R L E D R I B B O N AVA I L A B L E , YO U C A N

E N G AG E W I T H O U R LOYA L FA N B A S E AT T H E A M E X A N D B E YO N D. T H E R E A R E F O U R PAC K AG E S

AVA I L A B L E TO S U I T YO U R B U S I N E S S ’ S M A R K E T I N G A N D H O S P I TA L I T Y O B J E C T I V E S .

M AT C H DAY A D V E R T I S I N G PA C K A G E S


Bespoke packages are available upon request. To discuss opportunities further please call 01273 878278 or email [email protected]


D I G I TA L S P O N S O R S H I P O P P O R T U N I T I E S R E A C H A N E W D I G I TA L A U D I E N C E

Whether your aim is to attract a new audience or increase

your brand's profile, either locally or globally, Brighton &

Hove Albion can be the perfect partner.

H U G E B R A N D AWA R E N E S S O P P O R T U N I T Y

Premier League matches are broadcast in 189 countries to an

audience of over 3.1 billion people. Over 1 million people visit

the American Express Community Stadium every season. The

club can boast over 22,000 season ticket holders and an

additional 15,000 members, plus supporters' clubs and

groups around the world.

I M PA C T F U L B R A N D A S S O C I AT I O N

Being linked to a Premier League football club vastly improves

brand recognition within the market place and is a valuable

marketing tool in modern businesses, whilst also improving

affinity among current and future clients.

L O C A L A N D I N T E R N AT I O N A L R E A C H

Partnering with the Albion can reach such a wide-ranging

audience, either locally through digital activations on

matchdays through to visibility to a potential audience

of millions through the Premier League’s huge appeal

around the world.

7 0 0 K S O C I A L FA N B A S E growing rapidly

4 0 K A P P U S E R S (95% UK-based)

1 . 6 M I L L I O N W E B S I T E U S E R S unique per annum

• Increase your own social following

• Increase visits to your website and ecommerce platforms

• Increase your brand association with the club

• Showcase your products and services in a creative, direct and

measurable way

B E C O M E A T R U S T E D A N D M O R E C R E D I B L E B R A N D I N YO U R I N D U S T R Y

In the UK, 31% of adults are more likely to trust a brand

involved with a Premier League football club.

Be a part of the club’s small family of partners that already

includes global brands such as American Express and Nike.

Bespoke digital packages start from £15,000 + VAT. For further details call 01273 878278 or email [email protected]

P L AY E R S ' AWA R D S E V E N I N G

Our seasonal Players' Awards Evening celebrates

the highlights of the season, with players from

both our senior men's and women's teams

coming together for the occasion. Awards

sponsorship is available, but sells out early,

so enquire today about packages that include

entry and dining at the awards.

To register your interest please email

[email protected]

P L AY O N T H E P I T C H

1 1 – 2 4 M AY 2 0 2 0

If you and your friends or colleagues have ever

dreamt of walking out at the Amex, now is your

chance. Pitch hire includes use of the changing

rooms, match officials and food and drink after

the match, not forgetting to mention you can

walk out of the tunnel to 'Sussex by the Sea'.

Availability starts after our last home game of

the season, from £4,500+VAT.

To book or enquire about available slots email

[email protected]


B U S I N E S S N E T W O R K I N G

N E T W O R K A L B I O N

B U S I N E S S C L U B

Powered by Network My Club, join the biggest

and best businesses from Sussex and afar at

the Network Albion Business Club.

Become a member to grow your business

and attend monthly networking events at

the Amex Stadium, whilst enjoying exclusive

member benefits to promote your business

outside of the events, and the opportunity

to generate new business and long-term

relationships with other like-minded

businesses.

Company membership to the Network Albion

Business Club includes:

• 1 x FREE place to monthly networking

events at the Amex Stadium

• Company listing in the matchday

programme for every home match

(approximate distribution of 9,000 copies

per match)

• Company profile page on the Network

Albion website

• Exclusive use of the Network Albion logo

for shop/office windows, websites or other

marketing material

• Marketing support via the Network Albion

and Network My Club social media channels

• Exclusive discounted rate on conference and

event bookings at the Amex Stadium

• Monthly members’ e-newsletter

• Discounted access to attend or join other

Network My Club groups across the UK

M E M B E R S H I P P R I C E S

P E R B U S I N E S S

Annual up front: £600 + VAT (1 month FREE)

OR monthly: £55 + VAT

To join the business club, please contact

the Network Albion Business Club team at

Network My Club.

Email: [email protected]

or visit www.networkalbion.co.uk


W I T H R E C O R D C R O W D S A N D A N E W

S P O N S O R S H I P D E A L I N P L A C E F O R T H E

FA W S L , T H E R E H A S N E V E R B E E N A

B E T T E R T I M E T O B E I N V O LV E D I N

W O M E N ’ S F O O T B A L L .

Albion will compete in their second consecutive season in

the top flight, welcoming the likes of Arsenal, Chelsea,

Manchester United and Manchester City to Sussex.

With home matches played at Crawley Town’s People’s

Pension Stadium, in close proximity to Gatwick Airport,

the venue offers excellent facilities for supporters and

gives businesses the opportunity to engage with a different

football fanbase.

Regular broadcasting of matches, both locally and nationally,

ensures sponsorship packages are given the best platform to

reach a wide range of audiences.

T H E FA W O M E N ’ S S U P E R L E A G U E


COMMERCIAL AND HOSPITALITY TEAM

01273 878278

[email protected]

[email protected]

BRIGHTON & HOVE ALBION FOOTBALL CLUB

American Express Community Stadium,

Village Way, Brighton BN1 9BL

BrightonAndHoveAlbion.com

/officialBHAFC @officialBHAFC /officialBHAFC /officialBHAFC

http://BrightonAndHoveAlbion.com

http://www.facebook.com/officialbhafc/

http://twitter.com/officialBHAFC

http://www.instagram.com/officialBHAFC/

http://www.linkedin.com/company/brighton-&-hove-albion-fc

brighton & hove albion · 2019-07-03 · • company listing in the matchday programme for...

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