brightonseo - mishoplocal - scaling and controlling your brand in local search
DESCRIPTION
The importance of local citation building and local listing optimisation as part of a Local SEO strategy. A business and brand perspective on why care needs to be taken when doing local SEO. Lessons learnt, do's and don'ts; whether you are optimising a single location for an SME or hundreds of locations for a national chain. Read more: http://www.mishoplocal.co.ukTRANSCRIPT
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Scaling Local Citations and Managing Your Brand in
Local Search
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LOCAL SEARCH is more ABOUT your
ADDRESS than your website!
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You don’t need a website for local search
You need an address
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Distance
Relevance
Prominence
Local Search Drivers
Categories
Address
Influenced by
Content
Customer Reviews
LOCAL
LISTING
SITES
On
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Local Listing Sites are not the same as Link Building Sites
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There are HUNDREDS of LOCAL Listing Sites
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Opening Hours
NameAddress 1Address 2Address 3
Phone: 01273 123456
Email: [email protected]
Business Description
Products & Services
Vouchers & Promotions
www.yourwebsite.com
20% off Shoes
Shoes, Training Shoes, Nike,
Mon – 9.00 to 17.30Tue - 9.00 to 17.30Wed - 9.00 to 18.00
Social Media
Photos
Project YourBrandLo
cal L
istin
gs
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The address is fixed
BUT
everything else can change
Who lives at this address?
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Imagine you are a Search Engine trying to ORGANISE information about an ADDRESS
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What Search Engines and Customers See
What YOUWant
Which one is correct?
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Local Listing Optimisation Increases your local search footprint
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1st.Google Places
Results
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Local Listing Sites
Appear in Local Search Results
Results
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Client Listed on Landing
Page
Results
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Client Name
Displayedin Listing
Title
Results
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A physical address is a search asset
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Local Listing Optimisation
Scaling
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1. Clean N.A.P2. Content Prep.3. Claim4. Communicate5. Co-ordinate6. Control7. Continue (Maintain)
The 7 CsScaling:
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1. Clean N.A.P
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2. Content Prep.
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Keep Content Simple
Address LogoBranch Images
Web Links
Products & ServicesOpening Hours
Product ImagesName
Phone Number
Email Business Descriptions
Social Media Links
Branch Specific
Branch GenericEither
The more branch variety – the harder to maintain
Categories
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Business DescriptionSpace varies by listing site.
Use the space!
800
500350
10001500
200
Characters
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LOGOYOUR
Listing sites use different sized logos
Incorrectly sized logos can be distorted
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Too Small
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Too Big
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Stretched
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Squashed
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Cropped
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Blurred
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Pixelated
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Annoying
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Fashion Shop Or Uniform Supplier?
Categories
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Categories Must be Correct & Consistent
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Branch List MasterBranch Name
Contact Name
Address Line 1
Address Line 2
Town CountyPost Code
PhoneBusiness
Email200 350 500 800 1000 1500
Branch 1 Manager Address Line 2 Address Line 2 Town County BN1 2GN 01273 987498 [email protected] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut Branch 2 Manager Address Line 3 Address Line 3 Town County BN1 2GN 01273 987498 [email protected] Lorem ipsum dolor sit amet,
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut Branch 3 Manager Address Line 4 Address Line 4 Town County BN1 2GN 01273 987498 [email protected] Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut Branch 4 Manager Address Line 5 Address Line 5 Town County BN1 2GN 01273 987498 [email protected] Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut Branch 5 Manager Address Line 6 Address Line 6 Town County BN1 2GN 01273 987498 [email protected] Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut Branch 6 Manager Address Line 7 Address Line 7 Town County BN1 2GN 01273 987498 [email protected] Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut Branch 7 Manager Address Line 8 Address Line 8 Town County BN1 2GN 01273 987498 [email protected] Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut Branch 8 Manager Address Line 9 Address Line 9 Town County BN1 2GN 01273 987498 [email protected] Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut Branch 9 Manager Address Line 10 Address Line 10 Town County BN1 2GN 01273 987498 [email protected] Lorem ipsum dolor sit amet,
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut Branch 10 Manager Address Line 11 Address Line 11 Town County BN1 2GN 01273 987498 [email protected] Lorem ipsum dolor sit amet,
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut Branch 11 Manager Address Line 12 Address Line 12 Town County BN1 2GN 01273 987498 [email protected] Lorem ipsum dolor sit amet,
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut Branch 12 Manager Address Line 13 Address Line 13 Town County BN1 2GN 01273 987498 [email protected] Lorem ipsum dolor sit amet,
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut Branch 13 Manager Address Line 14 Address Line 14 Town County BN1 2GN 01273 987498 [email protected] Lorem ipsum dolor sit amet,
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut Branch 14 Manager Address Line 15 Address Line 15 Town County BN1 2GN 01273 987498 [email protected] Lorem ipsum dolor sit amet,
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut Branch 15 Manager Address Line 16 Address Line 16 Town County BN1 2GN 01273 987498 [email protected] Lorem ipsum dolor sit amet,
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut Branch 16 Manager Address Line 17 Address Line 17 Town County BN1 2GN 01273 987498 [email protected] Lorem ipsum dolor sit amet,
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut Branch 17 Manager Address Line 18 Address Line 18 Town County BN1 2GN 01273 987498 [email protected] Lorem ipsum dolor sit amet,
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut Branch 18 Manager Address Line 19 Address Line 19 Town County BN1 2GN 01273 987498 [email protected] Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut Branch 19 Manager Address Line 20 Address Line 20 Town County BN1 2GN 01273 987498 [email protected] Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut Branch 20 Manager Address Line 21 Address Line 21 Town County BN1 2GN 01273 987498 [email protected] Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut Branch 21 Manager Address Line 22 Address Line 22 Town County BN1 2GN 01273 987498 [email protected] Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut Branch 22 Manager
Branch GenericBranch SpecificBranch Detail
Branch Detail
![Page 36: BrightonSeo - MiShoplocal - Scaling and Controlling Your Brand in Local Search](https://reader035.vdocument.in/reader035/viewer/2022070312/553b08fc4a7959d9368b4628/html5/thumbnails/36.jpg)
Approve Content and NAP
beforestarting work
![Page 37: BrightonSeo - MiShoplocal - Scaling and Controlling Your Brand in Local Search](https://reader035.vdocument.in/reader035/viewer/2022070312/553b08fc4a7959d9368b4628/html5/thumbnails/37.jpg)
3. Claim Your Place
![Page 38: BrightonSeo - MiShoplocal - Scaling and Controlling Your Brand in Local Search](https://reader035.vdocument.in/reader035/viewer/2022070312/553b08fc4a7959d9368b4628/html5/thumbnails/38.jpg)
Claim Sites Relevant to Your
Sector and Location
![Page 39: BrightonSeo - MiShoplocal - Scaling and Controlling Your Brand in Local Search](https://reader035.vdocument.in/reader035/viewer/2022070312/553b08fc4a7959d9368b4628/html5/thumbnails/39.jpg)
0 Not Listed
1 Listed - but incorrect
2 Listed but incomplete
3 Listed with content
4 Claimed but unoptimised
5 Claimed and optimised
Key
Presence – The extent to which a branch is listed across multiple sites
Completeness – The extent to which a branch is represented across these sites
Branch Score – The local search rating for a given branch
Directory Score – The extent to which the directory and its features are utilised
Branch Google Places
localdatasearch
scoot
touchlocal
shopping-time
Bing
uk.nom
aofoursquare
thom
sonlocal
localstore
yell
localmole
qype
manta
primeplace.nokia
yelp
townpages
uk.local.yahoo
bizwiki
hotfroguk
cylex-uk
theigroup
placeslocally
mysheriff
freeindex
Pres
ence
Com
plet
enes
s
Bran
ch S
CORE
1 Durham 4 3 2 2 2 2 2 0 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 76% 35% 27%2 Bath 4 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 2 1 0 0 0 0 0 0 76% 34% 26%3 Chester 4 3 2 2 2 2 2 2 2 2 2 2 2 2 2 0 2 0 2 0 0 0 0 0 0 68% 32% 22%4 Brighton 4 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 64% 30% 19%5 Harrogate 4 3 2 2 2 2 2 2 0 2 2 1 2 2 2 0 0 0 0 0 0 0 0 0 0 56% 26% 14%6 Leeds 4 3 2 2 2 2 2 2 0 2 2 0 2 0 0 3 0 0 0 2 0 0 0 0 0 52% 26% 13%7 Aldeburgh 4 2 2 2 2 0 2 2 2 2 2 2 0 2 0 0 0 0 0 0 2 0 0 0 0 52% 24% 13%8 Nottingham 4 3 2 2 2 1 3 2 0 2 2 0 1 2 2 0 0 0 0 0 0 0 0 0 0 52% 24% 13%9 Aberdeen 4 3 2 2 2 2 2 1 0 2 2 1 2 2 0 0 0 0 0 0 0 0 0 0 0 52% 23% 12%10 Tunbridge Wells 4 3 2 2 2 2 2 2 1 0 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 48% 22% 11%11 Manchester 4 2 2 2 2 2 2 2 0 2 0 1 0 2 0 2 0 0 0 0 0 0 0 0 0 48% 22% 10%12 Glasgow 4 1 2 2 2 2 2 2 0 2 1 0 0 0 0 2 0 0 0 0 0 0 0 0 0 44% 19% 8%13 Wimbledon 4 3 2 2 2 2 1 0 0 2 0 1 2 0 0 0 0 0 0 0 0 0 0 0 0 40% 18% 7%14 York 4 3 0 0 2 0 2 0 1 2 2 0 0 2 2 0 0 0 0 0 0 0 0 0 0 36% 17% 6%15 Chichester 4 0 2 2 2 2 0 2 0 0 1 2 2 0 0 0 0 0 0 0 0 0 0 0 0 36% 16% 6%16 Belfast 4 1 2 2 2 2 0 2 0 0 1 2 0 0 0 0 0 0 0 0 0 0 0 0 0 36% 16% 6%17 Exeter 1 3 2 2 0 1 2 2 0 2 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 36% 14% 5%18 Kingston 4 3 2 2 2 2 0 2 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 32% 16% 5%19 Manchester 4 1 2 2 2 2 2 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 32% 15% 5%20 Cardiff 4 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 8% 5% 0.4%
Directory Score 77% 77% 36% 36% 36% 32% 32% 31% 30% 30% 26% 21% 21% 20% 14% 13% 8% 7% 5% 4% 2% 0% 0% 0% 0%
Branch Google Places
localdatasearch
scoot
touchlocal
1 Durham 4 3 2 2 2 2 2 0 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 76% 35% 27%2 Bath 4 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 2 1 0 0 0 0 0 0 76% 34% 26%3 Chester 4 3 2 2 2 2 2 2 2 2 2 2 2 2 2 0 2 0 2 0 0 0 0 0 0 68% 32% 22%4 Brighton 4 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 64% 30% 19%5 Harrogate 4 3 2 2 2 2 2 2 0 2 2 1 2 2 2 0 0 0 0 0 0 0 0 0 0 56% 26% 14%6 Leeds 4 3 2 2 2 2 2 2 0 2 2 0 2 0 0 3 0 0 0 2 0 0 0 0 0 52% 26% 13%7 Aldeburgh 4 2 2 2 2 0 2 2 2 2 2 2 0 2 0 0 0 0 0 0 2 0 0 0 0 52% 24% 13%8
9 Aberdeen 4 3 2 2 2 2 2 1 0 2 2 1 2 2 0 0 0 0 0 0 0 0 0 0 0 52% 23% 12%10 Tunbridge Wells 4 3 2 2 2 2 2 2 1 0 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 48% 22% 11%11 Manchester 4 2 2 2 2 2 2 2 0 2 0 1 0 2 0 2 0 0 0 0 0 0 0 0 0 48% 22% 10%12
13
14 York 4 3 0 0 2 0 2 0 1 2 2 0 0 2 2 0 0 0 0 0 0 0 0 0 0 36% 17% 6%15 Chichester 4 0 2 2 2 2 0 2 0 0 1 2 2 0 0 0 0 0 0 0 0 0 0 0 0 36% 16% 6%16 Belfast 4 1 2 2 2 2 0 2 0 0 1 2 0 0 0 0 0 0 0 0 0 0 0 0 0 36% 16% 6%17
18
19
20
Branch Google Places
localdatasearch
scoot
touchlocal
1 Durham 4 3 2 2 2 2 2 0 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 76% 35% 27%2 Bath 4 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 2 1 0 0 0 0 0 0 76% 34% 26%3 Chester 4 3 2 2 2 2 2 2 2 2 2 2 2 2 2 0 2 0 2 0 0 0 0 0 0 68% 32% 22%4 Brighton 4 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 64% 30% 19%5 Harrogate 4 3 2 2 2 2 2 2 0 2 2 1 2 2 2 0 0 0 0 0 0 0 0 0 0 56% 26% 14%6 Leeds 4 3 2 2 2 2 2 2 0 2 2 0 2 0 0 3 0 0 0 2 0 0 0 0 0 52% 26% 13%7 Aldeburgh 4 2 2 2 2 0 2 2 2 2 2 2 0 2 0 0 0 0 0 0 2 0 0 0 0 52% 24% 13%8
9 Aberdeen 4 3 2 2 2 2 2 1 0 2 2 1 2 2 0 0 0 0 0 0 0 0 0 0 0 52% 23% 12%10 Tunbridge Wells 4 3 2 2 2 2 2 2 1 0 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 48% 22% 11%11 Manchester 4 2 2 2 2 2 2 2 0 2 0 1 0 2 0 2 0 0 0 0 0 0 0 0 0 48% 22% 10%12
13
14 York 4 3 0 0 2 0 2 0 1 2 2 0 0 2 2 0 0 0 0 0 0 0 0 0 0 36% 17% 6%15 Chichester 4 0 2 2 2 2 0 2 0 0 1 2 2 0 0 0 0 0 0 0 0 0 0 0 0 36% 16% 6%16 Belfast 4 1 2 2 2 2 0 2 0 0 1 2 0 0 0 0 0 0 0 0 0 0 0 0 0 36% 16% 6%17
18
19
20
Local Listing Audit
0 Not Listed
1 Listed - but incorrect
2 Listed but incomplete
3 Listed with content
4 Claimed but unoptimised
5 Claimed and optimised
Branch Google Places
localdatasearch
scoot
touchlocal
1 Durham 4 3 2 2 2 2 2 0 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 76% 35% 27%2 Bath 4 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 2 1 0 0 0 0 0 0 76% 34% 26%3 Chester 4 3 2 2 2 2 2 2 2 2 2 2 2 2 2 0 2 0 2 0 0 0 0 0 0 68% 32% 22%4 Brighton 4 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 64% 30% 19%5 Harrogate 4 3 2 2 2 2 2 2 0 2 2 1 2 2 2 0 0 0 0 0 0 0 0 0 0 56% 26% 14%6 Leeds 4 3 2 2 2 2 2 2 0 2 2 0 2 0 0 3 0 0 0 2 0 0 0 0 0 52% 26% 13%7 Aldeburgh 4 2 2 2 2 0 2 2 2 2 2 2 0 2 0 0 0 0 0 0 2 0 0 0 0 52% 24% 13%8
9 Aberdeen 4 3 2 2 2 2 2 1 0 2 2 1 2 2 0 0 0 0 0 0 0 0 0 0 0 52% 23% 12%10 Tunbridge Wells 4 3 2 2 2 2 2 2 1 0 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 48% 22% 11%11 Manchester 4 2 2 2 2 2 2 2 0 2 0 1 0 2 0 2 0 0 0 0 0 0 0 0 0 48% 22% 10%12
13
14 York 4 3 0 0 2 0 2 0 1 2 2 0 0 2 2 0 0 0 0 0 0 0 0 0 0 36% 17% 6%15 Chichester 4 0 2 2 2 2 0 2 0 0 1 2 2 0 0 0 0 0 0 0 0 0 0 0 0 36% 16% 6%16 Belfast 4 1 2 2 2 2 0 2 0 0 1 2 0 0 0 0 0 0 0 0 0 0 0 0 0 36% 16% 6%17
18
19
20
0
0
1
125
![Page 40: BrightonSeo - MiShoplocal - Scaling and Controlling Your Brand in Local Search](https://reader035.vdocument.in/reader035/viewer/2022070312/553b08fc4a7959d9368b4628/html5/thumbnails/40.jpg)
4. CommunicateTell the branches what you are doing and what
they need to do
![Page 41: BrightonSeo - MiShoplocal - Scaling and Controlling Your Brand in Local Search](https://reader035.vdocument.in/reader035/viewer/2022070312/553b08fc4a7959d9368b4628/html5/thumbnails/41.jpg)
Expect verification calls
![Page 42: BrightonSeo - MiShoplocal - Scaling and Controlling Your Brand in Local Search](https://reader035.vdocument.in/reader035/viewer/2022070312/553b08fc4a7959d9368b4628/html5/thumbnails/42.jpg)
You need a Branch
Communication Plan
![Page 43: BrightonSeo - MiShoplocal - Scaling and Controlling Your Brand in Local Search](https://reader035.vdocument.in/reader035/viewer/2022070312/553b08fc4a7959d9368b4628/html5/thumbnails/43.jpg)
Gather Data
Prepare Data and Content
Notify Branches
Set-up and Claim Listing Sites
Set-up and Claim Google Places
Maintain
5. Co-ordinateGather Data
Prepare Content
Notify Branches
Set-up & Claim Listing Sites
Set-up & Claim Google Places
Maintain
Notify BranchesSign-Off to Go
1 2 3 4 5
![Page 44: BrightonSeo - MiShoplocal - Scaling and Controlling Your Brand in Local Search](https://reader035.vdocument.in/reader035/viewer/2022070312/553b08fc4a7959d9368b4628/html5/thumbnails/44.jpg)
6. Control
Login Emails & Passwords
Branch Changes
Telephone Numbers
![Page 45: BrightonSeo - MiShoplocal - Scaling and Controlling Your Brand in Local Search](https://reader035.vdocument.in/reader035/viewer/2022070312/553b08fc4a7959d9368b4628/html5/thumbnails/45.jpg)
Don’t let yourself go!
7. Continue
![Page 46: BrightonSeo - MiShoplocal - Scaling and Controlling Your Brand in Local Search](https://reader035.vdocument.in/reader035/viewer/2022070312/553b08fc4a7959d9368b4628/html5/thumbnails/46.jpg)
Are you in control of your local brand presence?
Are your branches a search asset?
Thoughts for the day
![Page 47: BrightonSeo - MiShoplocal - Scaling and Controlling Your Brand in Local Search](https://reader035.vdocument.in/reader035/viewer/2022070312/553b08fc4a7959d9368b4628/html5/thumbnails/47.jpg)
Thank You
![Page 48: BrightonSeo - MiShoplocal - Scaling and Controlling Your Brand in Local Search](https://reader035.vdocument.in/reader035/viewer/2022070312/553b08fc4a7959d9368b4628/html5/thumbnails/48.jpg)
David WhatleyMiShop.Local07891 360057