bringing channel together - cellitcellit.in/wp-content/uploads/2018/02/cellit_januray_18...ceo, mak...

Brin

ging C

hann

el To

geth

er

Vol-12 Issue-06, Krishna, January - 2018, Pages-16, `40/-

REACH SOUTH INDIA

Andhra Pradesh l Telangana l Tamilnadu l Pondicherry l Karnataka l Kerala

TECHNOLOGY NEWS MAGAZINE

CELL IT, VOL-12, ISSUE-06 2 KRISHNA, January -2018

SharkID crosses 1 Lakh Downloads, Aims to enrich user experience

Bitdefender announces its New year resolution: Digital

Safety with ‘Family Pack 2018’

This Apple device was the top selling product of 2017

Kaira Global Enters the Indian IT Distribution Market

SharkID, the Smart Phonebook app, achieved 1 lakh downloads; with their network database zooming

past 1,75 cr. A boot-strapped StartUp with capital investment of $ 2 million, SharkID is a joint venture

between e-Procurement Technologies and Silver Touch Technologies, founded by Mr Ramesh Sinha, a technocrat and serial entrepreneur. SharkID is a smart phonebook app backed by a highly scalable Service-oriented architecture with full stack technology, SharkID deploys a Big data Database Mongo and Redis for storage and Encrypted streaming for data security.Speaking on the occasion, Mr Ramesh Sinha, Founder – SharkID, said, “Crossing a lakh down-loads is a defining moment for SharkID. It reaf-firms our core belief; that, given a best-of-breed, secure and smarter technology, User migration is inevitable. Every smartphone User will migrate

When thinking of New goals for new year, let’s keep safety as the priority. Bitde-fender, world’s leading Security solutions company announced the launch of its‘Family Pack Total Security 2018’– Complete Security Solutions to keep your

family safe across platforms and devices in today’s digital world. With the family pack secure all Win-dows, MAC, OS, Android, IOS etc devices in your household to bring Best Protection. Best Perfor-mance. The one stop shop ‘Family Pack 2018’ keep your digital safety as the priority across the devices. The software with its Multi-Layer Ransomware protection uses behavioral threat detection to prevent infections, and protects the most import-ant documents from ransomware encryption. Designed to protect the users against the most advanced cyber threats on the planet the soft-ware enables continuous updates and accelerates the introduction of new features and simplify updating, upgrading and installing Bitdefender security.

A new report coming from analyst Daniel Ives of GBH Insights, details what was the best selling

tech product of 2017. And as many may have guessed already, it is the Applei-Phone. As reported by USA, Apple iPhone lead the race last year as well. The cur-rent 2017 rankings doesn’t include only one iPhone model but all three of them combined – iPhone 8,

iPhone 8 Plus and the iPhone X.The Apple iPhone (223 million) is followed by the Samsung Galaxy Note 8 and the Galaxy S8 flag-ship smartphones with 33 million. Amazon Echo Dot, Apple Watch and the Nintendo Switch came at third, fourth and fifth place with 24 million, 20 million and 15 million unit sales, according to the analytics company.According to the report, Ives says that Apple may have a bigger 2018 as it may unveil an updated iPhone SE next year. He also says that out of all the billion-plus consumer base of the iPhone,

Kaira Global, a leading IT distribution house in Sin-gapore, today announced its entry into the Indian IT distribution market. With more than 13 years of expertise in IT supply chain, spread across 6 countries, Kaira Global caters to a wide range of end-users from SME, Education and Government agencies, to online and large format retailers. “Regular availability of stocks across a broad range of consumer and corporate products, efficiency in logistics, and value added services for our channel and retail partners, has given us a unique position in IT supply chains of the countries we operate

to a smarter, easier and meshed experience, if someone provides it. And that is precisely what we do. When 50,000 network connections get added every day and they zoom to 1.75 cr, it validates our belief many times over and is tes-timony to our technical array expertise and user experience. SharkID stands committed to pro-vide bleeding-edge technology support and a secure, user immersive experience”.Elaborating further, he added “SharkID is geared to provide an immersive experience – based on your usage and communication pattern, our data analytics pack will smart-search for you and refer people with whom you can network. Added to this, you can also check your connects to the per-sons suggested, tightening the reference cycle and generating productive conversations”.Currently the company plans to deepen the user experience and expand the userpool across India to 10 million by March 2019

around 350 million will upgrade next year.Ives adds that Apple Watch, which came at the fourth place, has “found its niche” with 20 mil-lion units. This is because of Apple lowering the prices of the devices, improving battery life and making it better-tailored for fitness crowd.Apple introduced its iPhone X in India on Novem-ber 3 in two variants. Apple priced the iPhone X, which comes in two storage variants 64GB and 256GB, at Rs 89,000 onwards in India. The 64GB variant of iPhone X is priced at Rs 89,000 while the 256GB variant is priced at Rs 1,02,000.The smartphone features a 5.8-inch OLED dis-play and is the company’s first iPhone to fea-ture an OLED panel. One of the selling points of the device is the FaceID tech. Apple claims that FaceID is powered by TrueDepth camera system on the front. This is based on multiple neural networks for real-time face recognition. Accord-ing to the company, FaceID only unlocks iPhone X when customers look at it and is designed to prevent spoofing by photos or masks. FaceID can also be used to authenticate Apple Pay payments.

NEWS IN FOCUS

Konica Minolta Demonstrates Its Trend Setting Digital Printing

Solutions at CEIF 2018Konica Minolta Business Solutions, a global leader

in advanced imaging and net-working technol-ogies showcases its industry-lead-ing digital print-ing solutions

including Accurio C6100, Bizhub Press C71HC and MGI JetVarnish JV3DS with iFoil-S at CEIF 2018 at Bombay Exhibition Centre Goregoan Mumbai from 9th-12th January 2018.The four-day event is organized by All India Pho-tographic Trade and Industry Association to show-case products which are relevant to the photo-graphic trade & industry.The Accurio Press Series C6100 is an extensive and fully modular line of digital printing technolo-gies & solutions, digital press suites, software and cloud based tool for integrating, managing and executing a seamless production colour workflow. The Accurio Press series supports business growth by expanding its printing services, automating effi-ciency, raising output quality and lowering costs.The machine also furnishes support for paper sizes of minimum 100 mm × 139.7 mm and upto a maximum size of 330.2 mm × 487.7 mm (with optional banner kit: max. 1,300 mm long) and sports impressive printing speeds of upto 100 ppm and 85 ppm for A4 sized sheets on all medias upto 400 GSM.The bizhub Press C71HC boasts of a unique High Chroma toner technology which furnishes magnifi-cent colour reproduction. The colours produced by the machine are also printed virtually as reflected on the monitor display. It is also the most widely used machine in India for the Wedding Photo Book Printing.

in. The IT distribution market in India has con-solidated and GST implementation has opened up tremendous opportunities for us to scale-up operations. We will start with a focus on retail products, adapting, learning & improvising as we expand our teams as well as our reach,” said Manoj Attal, Director at Kaira Global.Kaira Global has come a long way in a relatively short timeframe. Since inception in Singapore in 2003, Kaira Global has evolved from basic IT distri-bution to being an IT specialist & consultant for its customer base.

EDITORIAL

EDITOR: Dinesh Shyam SukhaCO-ORDINATOR : SiddhiPRODUCTION & OPERATION: RamayyaPOSTAGE & PACKING: L N ADVERTISING SALES: PhaniDESIGN : Dikshit CREATIVE DESIGNER: MKVSACCOUNTS: Murthy

MAGAZINE CUSTOMER SERVICE: [email protected], 0866-6625685

NOTE:All products, brands, service names mentioned may be trademarks of their respective owners

EDITED, PRINTED, PUBLISHED AND OWNED BY DINESH SHYAM SUKHA. PRINTED AT PRINT ZONE, 26/20/18, SWAMY STREET, GANDHI NAGAR, VIJAYAWADA - 520 003, KRISHNA, ANDHRA

PRADESH. PUBLISHED AT CELL IT DIGITAL MEDIA, 54-20/3-11, PLOT NO. 3, GURUNANAK COLONY, VIJAYAWADA- 520 008, KRISHNA, ANDHRA PRADESH. EDITOR: DINESH SHYAM SUKHA.

President of India Ramnath Kovind dedicates AP Fiber Grid to nation

CM Expresses Gratitude for the success of Janmabhoomi

President Ram Nath Kovind on Wednesday dedi-cated Andhra Pradesh (AP) Fibre Grid and drone project to the nation. Andhra Pradesh Gover-nor ESL Narasimhan and Chief Minister N Chan-drababu Naidu were present on this occasion.The vision of Fibre Grid project is “to establish a highly scalable network infrastructure, accessi-ble on a nondiscriminatory basis, to provide on demand, affordable and end-to-end broadband connectivity of 15 Mbps for all households and 100 Mbps to 1 Gbps for institutions & Offices by 2018, to enable realization of the Vision of Dig-ital AP, in partnership with the Government of India and the private sector.”AP State FiberNet Limited (APSFL) is responsible

The Chief Minister expressed his gratitude to the people of Andhra Pradesh, for making Janmab-hoomi Maa Vooru such a big success. In the meet-ing held in camp office on Thursday, he reviewed the progress of the different programs organised during the 10-day state-wide festival. “Such a successful initiative hasn’t been held anywhere in the country”, said Chief Minister Chandrababu Naidu. He said that the program has strengthened the bond between the people and the government, and this would not have been possible without the efficient and dedicated work by officials at different levels.

for undertaking the works of AP Fibergrid , its operations and maintenance and business activ-ities.The AP government wants to use drones for gov-ernance, administration, and for the maintenance of law and order in the state.These flying objects can be used to monitor real-time situations in an area, and deploying multiple drones can help the police keep a tab on traffic and crime.The state also plans to employ drones in area like tourism, agriculture, mines, forests and irrigation projects. In case of mines, forests and agriculture, surveillance can be done for regular checks and improving the operating conditions.

“Every rightful beneficiary must receive their pensions and ration cards provided by the gov-ernment”, he said. He instructed officials to ensure that no one should face obstacles to get their well-deserved money. He also said that the Praja Sadhikara Survey should be taken as the prime indicator to identify the Below Poverty Line families. “Angadwadi workers and other field level work-ers must be trained on technological skills and Internet of Things to promote IT and awareness of the latest trends to everyone in society”, he added.


Mak Technologies To Vitalise SMB

PorfolioIn a quick chat with Cell IT, Srinivasan Bhaskaran, CEO, MAK Technologies, said, “ The key trends t h a t will dominate the IT market

in 2018, according to me are the online sales with major focus in IT periph-erals and distribution will take high leap. Also,

mobile-driven usage and applications,limiting the

traditional desktops/laptops will have huge impact in the personal computing space.”Some of the challenges, according to him, that were present in 2017 were the conversion of VAT to GST. The other challenge seems to be Slow down in accepting tech changes. Mak technolo-gies, in 2017, had slew of new associations and relation ship with new clients. However, they are yet to be fruitful in terms of revenue factor. The year of 2018 will witness more services towards IT infrastructure services and solutions. Bhas-karan also predicts embedded integrating, POS, IoT and NMS concepts will be key growth driver in the coming year.Plans ahead:Mak technologies to focus on Biotech, Pharma and ITeS start-up in the 2018. Some of the new areas the company is planning to focus are edu-cational institutions, multi-locations corporate enterprises. The company is upscaling their expertise on SMB segments.Started in 2014, is serving for more than 150 companies till date. In the solutions segment side, MAK Technologies is into virtualization, security solutions, two factor authentication solutions and mailing solutions.

NEWS IN FOCUS

The year 2017 was truly the year of dis-ruption for the IT channel. The sur-prise of demonetiza-tion and implemen-

tation of the historic Goods and Services Tax

( G S T ) , largely impacted the Channel business in 2017. Though the effects of both the crucial events have now largely subset, the chal-lenge of shrinking hardware demand and E-Com-merce continues to haunt the partners.The IT channel has evolved over the years and part-ners are bravely experimenting new and innova-tive business models to sustain in the competition. Today, partners are steadily graduating from prod-uct selling into Solutions selling. However, these efforts need more push in the digital economy to be profitable in their respective lines of business.While being techno-commercially sound is a prime requisite for partners in 2018, value addition will continue to be their major differentiator and cat-alyst for growth. So, how the FY 2018 will look like for the Indian IT Channel? Mr. Rajesh Goenka, Vice President, Sales & Marketing, Rashi Peripher-als, highlights major trends that will influence the Channel business FY in 2018.Consolidation of ChannelThe Indian IT channel was broadly classified into three major categories: Component Channel, Branded PC Channel and System Integrator Chan-nel. Due to the stagnant TAM and huge variations in the business quarter over quarter, the three channels are today rapidly merging into the one to find new business prospects and earn better margins.Today, most of the Component Channels sell branded PCs and Desktops and the PC Channel is now graduating into the Enterprise Channel, where the major focus is on solutions that encom-pass the supply of a complete range of IT products and services.Hypothetically in three years’ time, there will be a completely new set of partners, who will play all the three roles simultaneously to sustain their growth momentum. and if they don’t graduate into a holistic solution provider role, they will not be able to sustain in the business. In short, be it regular IT Channel or System Integrators, partners will have to cross sales and also be innovative in FY 2018.

Different Business ModelsThe IT Channel has predominantly remained focused on the B2B business. However, with the growing adoption of software solutions, the role of partners has now limited to supply of hardware, hence, the earning capacity and payment realiza-tion have become extremely difficult. Considering the shrinking profitability in the B2B space, it is a high time for IT partners to explore the evergreen B2C market. When I say B2C it does not necessar-ily mean the Consumer segment, it can be Corpo-rate as well as Enterprise. In my opinion, partners should first prioritize Corporate segment, second the Enterprise business and last Retail.The channel business has evolved over the years and the hunger to improve the business has led both partners and vendors to try different busi-ness models to stay relevant in the market. But more importantly partners and RD will have to get into B2C, Corporate and Enterprise space to con-tinuously grow the business and be profitable. In last 15 years, I have observed that there is no fixed formula, which is a right for the partners and ven-dors. Both the ways channel will keep on adapting the changes and thereby get the market share.Similarly, Value Add will be the biggest differenti-ator for the partners. In my view, the term ‘Value Add’ will graduate into ‘One Stop Solution’ in the coming years. We will see partners courageously exploring different permutations and combina-tions of different business models to fulfill their growth aspirations.Brand Stores: New Business AvenueThe Brand Stores are rapidly emerging as the new stream of earning for partners. All the key IT and Mobility vendors are using this platform for brand visibility and development and are on the spree of expansion for their Brand Stores. Brands Stores tend to do well in terms of business, especially in the mid-end and high-end sales and are expected to grow in double-digits in 2018.While I am not very optimistic about the general retail but the Brand Store business will continue to grow. The Brand Stores are the new avenue of business for Channel Partners and we will see partners aligning with Companies to set up Brand Stores to earn healthy margins.Prospects in Cloud & Mobile BusinessCloud was largely seen as a major threat to the IT hardware business, especially the storage busi-ness. However, cloud services have seen a rapid adoption in the Indian commercial sector. Consid-

Top Trends That Will Influence Indian IT Channel Business In 2018

Top Trends That Will Influence Indian IT Channel Business In 2018

ering the huge demand for cloud services, lead-ing cloud vendors such as Amazon Web Services (AWS), Google, Microsoft are setting up their data centers in India, therefore, the demand for stor-age solutions is high. Cloud is a good option for channel partners and they can explore working on cloud and provide cloud services to their custom-ers. This is an additional line of business they can explore in 2018.Similarly, the mobile channel will continue to grow with the proliferation of smartphones and inter-net. Currently, the Mobile Channel is largely unor-ganized but as the business progress, there will be more streamlining of process and there will be a robust support system in place to provide more consistency and value-add to the business.Techno-Commercial KnowledgeAll the partners will need to be techno-commer-cially competent as we progress in the year 2018. They cannot be only technically sound and not commercially and vice versa. At the same time, finance management will become important to get maximum business output. Partners will have to find means and ways for continuous growth. Things are changing very fast in the It Channel space and if they will not transform, they will not able to sustain in business. Hence, sustaining growth year on years at in line or faster than the market is key for partners in FY 2018.Value Add: Key DifferentiatorInitially, when the online marketplace came to India they were very disruptive in terms of pric-ing but we have seen major stability in pricing and brand exclusivity. In my sense, OLS will come with more aggressive pricing every quarter so the offline channel has to rework and face that compe-tition irrespective of value-add retail. The E-Com-merce is here to stay and it will continue to be the biggest competitor for offline channel partners in the retail space. Partners will proactively have to find new ways to cope up with the rising promi-nence of OLS in the retail space.All the adverse effect of GST and demonetization are over with the end of the year 2017. The year 2018 is going to be the most exciting year for IT and Government’s continuous push for digitiza-tion will further propel the growth of the industry. We at Rashi Peripherals are super excited to wel-come the new year and we will continue to achieve the consistent growth and be the most trusted val-ue-added distributor in India.

by Mr. Rajesh Goenka, Vice President, Sales & Marketing, Rashi Peripherals



Best Gaming MotherboardManufacturer - 2017

IGN Fan Favourite

Gujarat: 9879590482Karnataka: 9980565766

Kerala: 9745111198Madhya Pradesh: 9300930028

Mumbai: 9833329721West Bengal: 9836040976

Rest of Maharashtra: 7588574764Tamil Nadu: 9444489272

ASUS Representatives:

TUF Z370-PRO Gaming Motherboard

arm your battlestation

NEWS IN FOCUS

The two companies are entering into this agree-ment to jointly build new solutions that trans-form the ways people work. Based on Microsoft 365(1), Microsoft’s integrated cloud service, these new solutions will combine the insights and experience Fujitsu has accumulated through the internal and external deployments of its Global Communication Platform, together with Fujitsu’s AI technology, Fujitsu Human Centric AI Zinrai, and Microsoft AI platform services on Microsoft Azure. They aim to make these new solutions available in the Japanese market from the second quarter of 2018 (April to June), and then to roll them out globally thereafter.Collaboration BackgroundSince entering a global alliance in the field of cor-porate solutions in 2002, Fujitsu and Microsoft have expanded the scope of collaboration in line with a changing market, including in such areas as the cloud and IoT for manufacturing. Since 2015, the two companies have been building a strong collaboration in the field of work-style transformation, with Fujitsu, through technical assistance from Microsoft, deploying a globally unified communications platform based on Office 365 for its approximately 160,000 employees. It then began using the knowledge and experience gained from that internal deployment to make its Global Communications Platform available to about 1.5 million customers in Japan.Now, as the movement to increase productivity using rapidly advancing digital technology gains traction globally, Fujitsu and Microsoft have agreed to further expand the framework of their collaboration, jointly building and launching solutions that further transform the ways people work by using the two companies’ services and AI technologies.Collaboration OverviewFujitsu and Microsoft will jointly build new solu-tions that further transform the ways people work by combining a myriad of big data accu-mulated by companies, including Microsoft 365 data on Microsoft Graph(2), with services such as Human Centric AI Zinrai, Fujitsu’s AI technology, as well as Microsoft AI platform services on Mic-rosoft Azure, and Microsoft 365.Moreover, the two companies will conduct inter-nal trials of the jointly built solutions in several countries, accumulating knowledge and expe-rience to enhance quality and deployment. The solutions will then be made available in the Jap-anese market beginning between April and June 2018 through Fujitsu Cloud Service K5 and Micro-soft Azure. They will then be rolled out globally.

Customer Value from the Jointly Built Solutions1. Focus on creative work, generating high added valueBig data generated through use of Microsoft 365 is aggregated through Microsoft Graph, and Microsoft MyAnalytics and Microsoft Workplace Analytics(3), etc. visualize the usage status of email and calendars, which had in the past lacked visibility. Zinrai AI technology distinguishes the importance and priority of tasks mentioned in the body of an email, and encourages users to perform important tasks. This helps users quickly handle high priority tasks, enabling them to focus on creative work, such as idea generation, which can lead to higher added value.

2. Automate and streamline routine tasks lever-aging AIAutomation and streamlining of tasks is achieved by combining Microsoft Cognitive Services and Microsoft Azure Bot Service with Fujitsu’s conver-sational AI technology and the Zinrai natural lan-guage analysis API, offering a more human-cen-tric user experience. For example, in setting up a meeting, the conversational AI technology is able to search for an open timeslot shared among the participants, and list up candidate dates and times, meeting formats, and venues in consider-ation of participants’ convenience.3. Eliminate silos and discover the right person, insights and networkUsing the connections among people or things is considered an effective way to find exceptional human resources or valuable documents within organizations. To this end, Knowledge Graph(4) is used as a base of knowledge that expresses in graph form the relationships among people or things. Furthermore, when the characteristics of such relationships are analyzed by Zinrai AI tech-nology, and this is applied to Knowledge Graph, it becomes possible to discover outstanding human resources and meaningful documents, offering the ability to effectively utilize information, such as in selecting the most suitable team members when launching a project.4 Analyze the drivers of productivity and moti-vation comparing people, teams, and companies

Fujitsu & Microsoft Team Up for Artificial

Intelligence

Users of Microsoft MyAnalytics and Workplace Analytics etc. can visualize the ways both indi-viduals and teams work. Moreover, by combin-ing and benchmarking Knowledge Graph and Fujitsu Laboratories-developed Deep Tensor®(5) machine learning technology, which enables highly accurate analysis of graph-structured data, these solutions can provide insight into how high-performance individuals, organizations and companies are working. It can also enable an understanding of the important factors behind such performance, and lead to true transforma-tion of the way people work.Future PlansIn order to expand sales of the jointly built solu-tions, the two companies will not only be offering consulting services aimed at deployment, but are also considering to run experience courses, to be held at the Fujitsu Digital Transformation Center located in Minato-ku, Tokyo, Fujitsu’s co-creation workshop space aimed at achieving digital trans-formation, and the Microsoft Technology Center located in Minato-ku, Tokyo, a facility where vis-itors can experience Microsoft’s latest technolo-gies.The two companies will also be jointly working at new customer development, primarily of existing users of Office 365 and Microsoft 365, and aim to develop a new 2 billion US dollars of new busi-ness in the global market by 2020.Comment from Shingo Kagawa, SEVP and CTO, Fujitsu LimitedAs AI’s presence in customer workplaces has grown, Fujitsu has been working to increase the wellbeing of people through technology, as part of our concept of “Human Centric AI”. This col-laboration with Microsoft in AI will bring our rela-tionship into a new phase, and I believe it demon-strates the fruits of digital co-creation. In order to create a prosperous future, we will work with Microsoft to generate new innovation.Comment from Judson Althoff, Executive Vice President, Worldwide Commercial Business, Microsoft Corporation“Expanding our collaboration with Fujitsu pro-vides customers with yet another way to take advantage of the powerful and intelligent digital capabilities of our platform to drive more col-laboration and creativity,” said Judson Althoff, executive vice president of Worldwide Commer-cial Business at Microsoft. “Through integrations across our productivity suite and Fujitsu’s unique industry expertise, customers will have more tools to create and collaborate.”


2018 –Bringing future of work to life

Organisations’ reli-ance on technol-ogy has never been

as pronounced as it is. The last few years

have been crucial for t e c h n o l - ogy adoption and evaluation in India. On one hand we saw the emergence of digital native, cloud first start-ups eager to dis-rupt established business process, and on the other we saw traditional businesses embrace transformational technologies at an astounding pace to help maintain their competitive edge. As new technologies get further integrated into the fabric of IT infrastructures, opportunities aiding growth and development of efficiency enhanc-ing processes will be unveiled.This year, Citrix, has been focussing on delivering technologies and solutions that help redefine the workplace. With our digital workspace offerings, we have helped multiple organizations unlock productivity gains, thus improving their overall reaction time to the market realities and helping them position themselves to quickly take advan-tage of opportunities coming their way.Given this, we, at Citrix feel that the following trends will play a major role in shaping the com-ing year and thus will need serious consideration by organisations who intend on revamping their IT construct in tandem with the evolving technol-ogy landscape –The future is cloudyCloud and cloud enabled SaaS apps are here to stay. Cloud opens a completely new facet for technology adoption and operational efficiency. Capabilities around analytics, AI, robotics that have been integrated into cloud based offerings are proving hard to emulate using traditional on-premise deployments due to cost, complexity, and skill considerations. Businesses, therefore, will have to evaluate the capabilities of the cloud offerings alongside on-premise offerings and accordingly implement an environment spread across cloud platforms that best meets their capability and productivity goals. Applied cloud strategy, evolving workload, need for business agility, freedom of usage and usage based costs, will help businesses better understand the rele-

vance of a multi-cloud approach, further acceler-ating the pace of technology transformation we are experiencing today.Rise of multigenerational workforcesEmployees are a critical driving force powering the expansion and growth of businesses. Today’s workplace represents a vibrant mix of employ-ees comprising 4 generations. Each one of these generations have a different degree of comfort when it comes to technology usage and adop-tion. As job profiles become increasingly skill-set focussed and age-agnostic, organizations need to work on simplifying and normalizing their tech-nology platforms to minimise productivity gaps between the digital natives and the non-digital natives. As work paradigms and technologies change, we will see an even wider gap between generations. With 50 % of employees being dig-ital natives who prefer not to be restrained by a location, and the rest comprising of traditional non-digital employees, organisations will have to invest in creating systems that regulate this gap. In order to optimally utilise the talent at disposal, a collaborative system wherein knowl-edge is shared, and peer-to-peer learning is prac-tised, should be endorsed. Organisations need to encourage adaption of digital technologies like automation, internet-connected devices, and online communication tools, to reduce the tech-nology awareness gap across groups.Digital UpskillingIn an increasingly digital India, digital literacy has become imperative and almost every job today requires employees to interface with a digital medium. With technology drastically changing older operational efficacies across the board, businesses are hard pressed to transform their business processes and workflows to remain rel-evant in their operational space. Organizations will have to reskill their staff and re-architect their IT strategy to stay relevant. Hiring trends will also see a shift the newer generations join-ing the workforce are increasingly mobile and technology savvy, it will be increasingly difficult to attract the best people in this talent pool without extending capabilities like mobile digi-tal workplaces and BYOD. As uncertainty contin-ues to surround the technology landscape, it has

become critical to create a system which focusses on employee engagement and at the same time paves a transformative path. This fundamental adjustment is pivotal for businesses to ensure they keep up with the fast-changing needs of dig-ital transformation.Invasion of AnalyticsMultiple analysts state that in the coming couple of years as much as 75% of the applications used by the enterprises will have some form of embed-ded AI. There is consensus amongst technolo-gists that analytical tools will become obligatory as companies try to improve customer interac-tions and increase value delivery. Application of analytic tools will be sought to ensure that secure digital workspace provide the end-user with the best possible experience across the devices they use. In addition, security analytics is also expected to gain traction, as organizations will have to actively address threats from an increas-ingly mobile workforce and an application base that spans multiple clouds. This approach will require the enterprise security to level up and explore alternate security paradigms, by detect-ing, predicting, and averting threats through accumulation and analysis of data from different sources. Furthermore, productivity analytics will also be required as AI gets heavily integrated into business processes, thus, helping users to make more informed data driven decisions that impact value delivery.In conclusion, we believe that 2018 will be the year enterprises will work towards harnessing opportunities created by integration of new tech-nologies. We see a huge surge in the adoption and usage of digital workspace technologies, which will create ripples in the earlier established organisational structures. Digital workspaces will help organizations across various facets of oper-ation, ranging from talent retention in HR, pro-ductivity in operations, data driven decisions in finance, improved customer engagement in sales and so on.In the bargain, stakeholders will experience both the benefits and the transitional side-effects of this wave of change. However, workspace trans-formation is inevitable, and the benefits far out-weigh the transitional hurdles that might come up.

NEWS IN FOCUS


Tenda Introduced a Powerful Router with Chic Design – Tenda AC9

ASUS Announces AiMesh Whole-Home Wi-Fi for ASUS Routers

Tenda India launched an all-new 1200Mbps Smart Dual-Band Gigabit WiFi Router with mon-iker AC9. Router will be primarily available with Hathway broadband as well as with other retailers across India. Router holds a minimal-istic look, yet gets blended with its surroundings effort-lessly. Tenda aims to provide its users with all full powerful specs at best rate and Tenda’s AC9 is the perfect example of same, it holds a sturdy body with powerful Wireless bandwidth, over that Tenda has also equipped AC9 with all Giga-bit ports, making it perfect contender for online streaming as well as Lan gaming. AC9 is powered by powerful chipset and compatible ram that pro-vides the best performance in both bands.The elegant looking AC9 is a dual-band Gigabit

ASUS announcedAiMesh, an innovative feature u p g r a d e for ASUS routers that allows users to easily create a flexible and p o w e r f u l w h o l e -home Wi-Fi s y s t e m

using any compatible ASUS models.AiMeshovercomes many of the limitations found in alternative off-the-shelf whole-home Wi-Fi

HARDWARE & TECHNOLOGY

wireless router dedicated to home users for smart home networking and serious gamers for seam-less data transfer. It boasts a concurrent dual-

band wireless data transfer and Its built-in signal amplifiers make sure you no longer have to tolerate infe-rior wireless performance over long distance, not to forget its Beam-forming+ technology locks on to Wi-Fi receiving devices and ensures all devices which are connected to AC9 get justifiable bandwidth to operate at their best, irrelevant to

device location placement within the routers range, and two external 3dbi antennas offer you lag-free gaming and uninterrupted video stream-ing experience. AC9 also provides the Smart Wi-Fi Schedule function, which automatically turns on/off Wi-Fi to reduce power consumption and bring smart internet connectivity to your family.

iBall announces the launch of EduSound i5 Speakers – Special-ly for Education and Classrooms

D-Link launches DAP-1325, a N300 Wi-Fi Range Extender

Known for its inno-vative and latest tech-nology prod-ucts, iBall has taken a step further in expand-

ing its expertise in the audio industry with the wooden make of ‘EduSound i5 speakers’ designed especially for Education and Classrooms. It is introduced, precisely keeping presenters and teachers in mind, and it enables group learn-ing activities and high quality presentations in any meeting setup An average teacher speaks at about 60 decibels; diminishing to 0 decibels within 0.7seconds. This means the further the student is sitting from the teacher, the more that student will miss. However, the issue is resolved with iBall EduSound, delivering 360°omni direc-tional sound experience. With its ability to mount, the speaker equally disperses the lesson to each student as if each student was sitting in the front row.

D-Link, the leader in end-to-end networking announced the launch of DAP-1325, an N300 Wi-Fi Range Extender. DAP-1325 is a por-table plug-in repeater that lets one extend an existing wireless network. Place

it anywhere in the home to extend the range of wireless network. Supporting Wireless N, N300 Wi-Fi Range Extender gives connection speeds of up to 300 Mbps, while still compatible with existing wireless devices. Setting up the N300 Wi-Fi Range Extender is an easy 3 step process. The QRS Mobile app on an iPhone, iPad, or iPod touch, or Android mobile device can be used to set up the DAP-1325 without needing a com-puter. Once the app is downloaded, connect to the default Wi-Fi network of DAP-1325 with the SSID and password mentioned on the device and then get started. Follow simple instructions on the app, and extend your Wi-Fi within a matter of few seconds. The N300 Wi-Fi Range Extender even includes a built-in setup wizard that lets one configure it both wired and wirelessly with a PC or mobile device. Alternatively with one-touch configuration function one has to simply push the WPS push-button on the DAP-1325 and switch on the router or AP one wants to extend. While DAP-1325 will automatically configure itself.

systems, such as mesh-networking systems. Although these systems can be convenient all-in-one solutions, they are often only available in fixed bundles, with a limited choice of Wi-Fi speeds, hardware features and upgrade paths. With AiMesh, users can create a completely flex-ible whole-home Wi-Fi system tailored to their needs, while continuing to enjoy all the functions of each individual ASUS router, such as extreme Wi-Fi performance and exclusive advanced net-working features. AiMesh also offers convenient central management and control via either the ASUS Router mobile app or the ASUSWRT web interface.

Toshiba Electronic Devices & Storage Corporation Launches World’s First 14TB HDD With Conventional Magnetic Recording

Toshiba Electronic Components Taiwan Cor-poration, a committed technology leader, has announced the launch of the MG07ACA Series,

the world’s first[1] enterprise 14TB[2] Conventional Mag-netic Recording (CMR) HDD. Using a 9-disk, heli-um-sealed design, the new MG07ACA Series provides

the power-efficient capacity and storage density needed by cloud-scale and enterprise storage solution providers to achieve their TCO objec-tives.“We have raised the bar with the new MG07ACA Series 9-disk helium-sealed design,” said Tadashi Sakaue, Division President, Storage Products


Division, Toshiba Electronics Components Taiwan Corporation. “By utilizing an innovative design, we continue to improve the benefits that high-ca-pacity disk storage can deliver to our broad global customer base.”The MG07ACA Series features both 14TB 9-disk and 12TB 8-disk models. The helium-sealed 3.5-inch[3] mechanical design realizes better storage density and a lower HDD operating power profile than the previous MG06ACA Series for optimal TCO in cloud-scale infrastructures. The series also utilizes Toshiba Group’s laser welding technology to ensure the helium remains securely sealed inside the drive enclosure. The drives support a SATA 6Gbit/s interface and 7,200rpm access performance. The 9-disk 14TB models achieve a 40% increase in maximum capacity over previous MG06ACA 10TB models. Additionally, the 14TB models improve power efficiency by over 50% (W/GB)[4].

EXCLUSIVE INTERVIEW

ISODA Summit To Discus Financial Aspects Of IT Business

Priming Acquirers for Omni-Chanel Play

Infotech Software Dealers Association is gearing up for

their Tech Summit, the gathering of all

their members across India is slated to happen in Malaysia in February. Atul Modi, Chairman, Tech Summit 2018, ISODA, in a first and exclusive interaction on the Summit shares the ‘head-to-toe’ of the summit. What is the theme and focus of discussion this year?The theme for this year is ‘Tipping Point -Breach-ing the Financial barrier’. While finance is the crit-ical and crucial part of any successful business, we have seen over the years, chances of closing deals are getting close dependency on ‘innova-tive financing’. Both on the seller side in the form of op-ex, milestone based payments, EMI / EQI payments from our buyers to us being innova-tive in getting extended credit terms, low cost if negligible limits with our banks and Distribu-tors. The cost of finance as well as the liquidity availability has become a crucial point in the suc-cess of our businesses. Thus the theme reads as ‘Tipping Point – Breaching the Finance Barrier’. Consequently, the focus is on collaborating with principals and distributors and exploring various avenues available that could help member organ-isations leverage and pick-up/execute projects of larger value and spreads.Please explain about the venue and location?Tech Summit is being held in Kuala Lampur Malay-sia at the JW Marriott Hotel. While many question

An interplay of fac-tors –competition from non-traditional players, constant margin pressure and

the ongoing shift to digital consum-

erism and omni-channel commerce — is having a significant impact on the merchant acquiring business. Merchants, increasingly, are partnering with acquirers, who can manage the complete payment process and better navigate the omni-channel payment land-scape. Established acquirersneed to engage with merchantsin innovative ways.Effective service managementisnow the key tosustain growth and

the ideology and wonder why not In India, but we have found the distance form our respective busi-ness actually creates a positive ‘Gap’ allowing the participants to detach from the daily grind and focus on the event, the attendees and the mes-sage. And of course, who does not like Duty Free shopping as a bonus?Kuala Lumpur is the capital city of Malaysia, houses boasting gleaming skyscrapers, colonial architecture, charming locals, and a myriad of natural attractions. Divided into numerous dis-tricts, its main hub is called the Golden Triangle which comprises Bukit Bintang, KLCC and Chi-natown. KL is widely recognised for numerous landmarks, including Petronas Twin Towers (the world’s tallest twin skyscrapers), Street flea mar-ket, and Batu Caves, which is over 400 million years old. With frequent sales events throughout the year, expansive shopping malls like Pavilion KL and Suria KLCC are also among the biggest tourist attractions in the city, hosting a wide range of upmarket labels from all over the world. Plus, if you need more reason to love KL there is the abundance of gastronomic delights – with thousands of hawker stalls, cafes, and restaurants serving every imaginable type of delicacies.Please explain us on the profile of the attendeesThe Attendees are ISODA Members who are all successful business owners in their own rights. They are the decision makers of their organi-zation as well as the people who play a part in shaping Digital India as we know it today and foresee it tomorrow. The TS8 member audience would comprise of a technical, operational and policy-making CXOs, entrepreneurs & promoters

who are driving the Digital India Growth Story.What are the top 4 advantages of sponsoring this event?The old saying is “time is Money”. And while that still holds true, it has become more important as both time and Money seem to be in a deficit all the time. On a serious note, some of the key advantages a sponsor can get is1. To interact with key audience of decision mak-ers in the shortest possibly time. In addition, con-sidering the environment, there are no time pres-sure as the interaction can extend over breakfast, during dinner as well as even while going shop-ping.2. Even members contribute to participate in the Techsummit so they have skin in the game and want to hear what’s new, how they can grow their business, what is there on offer and more3. Sponsors get real undiluted market feedback, Industry trends, as well as even competitive inputs based on the diverse nature of the partic-ipants.4. Last but not least, by spending these few days with the partners they get a good idea of build-ing their own impressions on which partners they want to focus on, and which would be bets to align with. A sense that cannot be derived in a 30-minute office meeting.How, a member, by participating will be getting benefitted from this?Atul: Other than the discussion and take-away around the theme and summit focus, collabo-ration and networking benefits is what most attendees look forward to.

Atul Modi, Chairman, Tech Summit 2018, ISODA

Suresh Rajagopalan, President Software Products at FSS

capture new opportunities.In most acquiring organizations, the underlying business support infrastructure comprises dis-crete payment processing systems, having been assembled in response to specific service needs. Many channels simply operate under a unified brand, but with a completely siloed view of exter-nal merchants. As a result, acquirers are strug-gling to keep pace with market-driven changes. For instance, merchants across markets have a fragmented channel experience, asacquirers rely on transaction processing systems dedicated to specific payment channels.Traditional POS transactions originating from brick and mortar stores are processed by a sep-arate switch, compared to transactions origi-

nating from digital channels. This also requires merchants to install separate software integrated with the merchant’s IT systems. Likewise, mul-tiple systems, result in duplication of critical functions and workflows – for example merchant accounts need to be created on each payment channels.The infrastructure is inefficient, expen-sive to maintain andprovides limited operational and business visibility, impeding ability to service merchants efficiently.How can Acquirers Respond?To be competitive and improve top-line, acquir-ers need to strengthen backend service capabil-ities. With a large base of merchants and a pro-liferation of channels and systems this is a chal-lenging task. A Merchant ServicesHub will cen-


trally manage key functions, enabling acquirers to deliver anintegrated payment processing and service experienceacross all touch points.Overall the solution aims to simplify business operations andbrings significant advantages. It can slash OPEX by eliminating duplication of work process, accelerate time to market and improve merchant satisfaction.The complete breadth of capabilities includes:Unified Transaction Processing: Omni-channel is a macro-trend defining theretail payments world. With the emergence of new payment instruments and the blurring of lines between in-store, online and mobile commerce, acquirers need to offer integrated payment systems for physical and dig-ital transactions. The unified transaction process-ing layer rests between the front-end channels (e.g. POS, UPI in India, Mobile Wallets, Online Channels) and the traditional interchange and bank payment networks. This single integration point replaces the multiple interfaces required by the conventional approach and flexibly ena-blespayment acceptance for merchants,regard-less of payment type or channel of origin.SharedBack-Office: The merchant services hub provides a shared repository of common business service functions across channels. These include merchant onboarding, accounting and settle-ment. As an example, a centralized Know Your Customer process, as opposed to verifying the

merchant for each payment channel that needs to be activated can save onboarding costs and improve time to market. Likewise,settlement pro-cesses can be automated across multiple transac-tion channels and accounts, eliminating the need to manually aggregate transaction data from dis-parate systems.This significantly improves the acquirers’ ability to offer innovativesettlement terms.For instance, acquirers settle accounts of large merchants’n times a day ascompared to end of day, improving merchant stickiness.Analytics Layer: Underlying the unified approach is the ability to have a holistic view of the busi-ness.Empowered by advanced analytics,acquir-erscangenerate actionableinsights on the overall profitability and performance ofthe merchant portfolio across channels. A broad view of the merchant relationship allowsacquirers toen-hance merchant engagement, optimize quality of portfolio, improve merchant lifetime value, and make intelligent pricing decisions based on per-formance.Ancillary Services: The hub also aggregates data that can be fed into ancillary systems such as Ser-vices Monitoring and CRM,significantly improv-ing quality of service offered to merchants.With a single view of the merchant network, acquirers can take immediate action in case of network events, ensuring high throughput and availabil-ity a key service quality element. Likewise, CRM

departments can be proactively informed of issues enabling quicker resolution of merchant queries.Making the Vision a RealityPowered by technology, analytics, mobility and flexible marketing operations, acquirers can deliver innovative experiences in ways that bridge marketing and service interactions. And they can do so by integrating across all functions, products and services.Creating and implementing an integrated Mer-chant Services Hub is however a multi-year jour-ney. Most acquirers will need to deploy merchant services hub in stages and there is no singleim-plementation blueprint. Some acquirers may favor a front-end overhaulwhere the objective is to simplify merchant on-boarding. Other acquir-ers may want toimprove business efficiencies and integrate back-end functions for example Set-tlement, Accounting CRM, typically driven by a desire for efficient IT operations.The choice of the most appropriate model depends on several factors including whether the acquirer is driven by technological business or strategic innovations. Achieving an omni-chan-nel reality requires executional courage to move forward, the right organizational structure, and a partner who can bring global experience to get things done. FSS is helping acquires to make the transition to a more integrated services approach.


INTERVIEWS

Intelsat Appoints Satellite Executive Samer Halawi Chief Commercial Officer

Xilinx Board of Directors Completes Nine Month

Succession Plan

Ness Appoints Senior Vice President of Merg-

ers and Acquisitions

Intelsat S.A. operator of the world’s first Glo-

balized Network and leader in integrated satellite communi-cations, announced

the appointment of satellite industry exec-

utive Samer Halawi to C h i e f Commercial Officer (CCO). Assuming the role effective January 9, 2018, Mr. Halawi will lead an organization spanning the Company’s global commercial operations, including the broadband, mobility, media, and government businesses, as well as the sales and marketing teams.Intelsat created the new role to accelerate the commercialization of its Intelsat EpicNG high throughput fleet and build additional focus

Xilinx, Inc. that its board of directors has appointed Victor Peng as president and chief executive officer, effective Jan-

uary 29, 2018.Peng will become the fourth

C E O in Xilinx’s history and takes the helm of the global market leader of pro-grammable semiconductor products at a time of increasing momentum and opportunity.“Victor is unique in his ability to translate vision and strategy into world-class executionand has an incredible ability to inspire and lead trans-formation. He has been the architect of Xilinx’s innovationsfor the past decade and will move the company forward with the speed required to cap-italize on the opportunities in front of us,” said Dennis Segers, chairman of the board of Xilinx. “Victoris a proven leaderwith exceptional busi-ness acumen and a deep, unwavering dedication to customers. The BOD is thrilled to appoint Vic-tor CEO as the company enters its next chapter of expanded innovation and growth.”“I’m honored to have been chosen to lead Xil-inx at such a dynamic time in our industry,” said Peng. “The world of technology is changing rap-idly, and I plan to architect Xilinx to take advan-tage of where I see the greatest opportunities for transformational growth. Xilinx is in a rare

Ness Digital Engineering has appointed David

Mahoney to Senior Vice President of Mergers and Acqui-sitions. Mahoney, an experienced

growth strategist, will support the company’s

c o m - mitment to providing clients with the advanced, forward-thinking expertise they need to evolve digital platforms that drive revenue and operational efficiency.“As our clients’ business partner, we are focused on being at the forefront of innovation and expanding our expertise to help our clients build competitive advantage using technology,” said Paul Lombardo, Ness Digital Engineering CEO. “David has deep experience in helping companies leverage M&A to drive organic growth via added capabilities, intellectual property, and scale, which in turn, enables us to extend the value we provide to our customers and increase company and shareholder value.”“I’m looking forward to working with the Ness executive team to identify capabilities that com-plement our practices to accelerate growth,” said Mahoney. “Ness has a proven proficiency in delivering holistic, mission-critical solutions that integrate customer experience design, platform engineering, and big data analytics. I look for-ward to helping the company add to the portfolio of expertise it can offer customers.”Mahoney will be based out of Ness’ headquarters in Teaneck, NJ, and he will report directly to Lom-bardo.

on the introduction of new managed services, unlocking new applications to drive company growth. Mr. Halawi will also be responsible for leading the Company’s engagement with key business partners such as OneWeb and Kymeta as well as with leading distributors and VARs across sectors.“Samer is a dynamic leader with a proven track record of delivering results,” said Intelsat Chief Executive Officer Stephen Spengler. “As we seek to expand our share of the growing global tele-communications sector, Samer’s extensive back-ground and expertise in mobility services and in bringing new products and services to market will be instrumental in guiding our commercial operations to capitalize on new, fast growing applications. Intelsat will benefit greatly by the addition of an executive of his stature, and we welcome him to our team. I look forward to

position of strength and is poised to capitalize on the next shift in computing. By focusing on delivering unique value to new areas as well as our traditional markets, I plan to accelerate the company’s growth and create the next wave of shareholder value.”Since joining the company in 2008, Peng has spearheaded industry-leading strategy and tech-nical shifts across the company’s portfolio of products and services,resulting in three consec-utive generations of core product leadership and significant technologybreakthroughs in integra-tion and programming. Most recently, he served as Chief Operating Officer and was appointed as a member of the board of directors in October 2017.Before joining Xilinx, Peng served as corporate vice president of the graphics products group (GPG) silicon engineering at AMD, where he also served as a keyleader in AMD’s central silicon engineering team supporting graphics, console game products, CPU chipset and consumer busi-ness units. Peng earned a bachelor’s in electrical engineering from Rensselaer Polytechnic Insti-tute,anda master’s in electrical engineering from Cornell University.Peng, 57, succeeds Moshe Gavrielov, 63, who will step down as CEO and from the board of directors on January 28, as part of apreviously announced CEO succession plan.

working closely with him to deliver a compel-ling value proposition for our customers in each sector.”Mr. Halawi joins Intelsat with more than 20 years’ experience in business development, telecommunications and global satellite com-munications. Most recently serving as CCO of LEO start-up OneWeb, Mr. Halawi also served for six years as the Chief Executive Officer for Thuraya Telecommunications Company, a leader in mobile satellite services. Other career expe-rience includes positions at Inmarsat, Flag Tele-com and ICO Global Communications.Mr. Halawi holds a Bachelor of Science degree in Electrical Engineering from Lawrence Techno-logical University and an MBA with a concentra-tion in Finance from the University of Michigan at Ann Arbor in the United States.


ASSOCIATIONS

CDOs vital to digital reinvention of companies says Accenture report launched at the IAMAI CDO Summit

Gaming for Tomorrow Conference a huge success

A recent global survey of more than 900 exec-utives across 12 industries by Accenture found

only 13 per-cent companies are positioned to drive both growth and effi-ciency with dig-ital. Report fur-

ther states that 64 percent of the executives fear for their company’s survival if they are unable to deliver on these two imperatives with their digi-tal investments. A handbook for Chief Digital Officers summit uti-lizing data from the global Accenture report and based on interviews with senior digital function-aries across companies was unveiled at the Chief Digital Officer’s Summit organized by IAMAI.Companies no longer perceive digitization as an end state. Instead it is an ongoing process aimed at two objectives: Greater operating effi-ciency and New customer experiences. Realising the potential of digitization, 96 percent of the senior executives surveyed by Accenture glob-ally, say that they are investing in digital to pur-sue these twin goals. Some of the leading retail companies,interviewed in India for the purpose of the report, for examplehave started leverag-ing digital technologies such as virtual reality to enhance in-store customer experiences and drive sales simultaneously adopting digital to opti-mize operations and achieve higher operational efficiencies.

Internet and Mobile Association of India’s (IAMAI) and Taj Rummy’s Gaming Summit ‘GATO 2017’ at Gurgaon ended on a successful note with variety of new games, in-depth sessions dissecting the future of the industry and display of new age tech-nology captivating the participants. One of the flagship events of the association, ‘GATO 2017’ a B2B gaming event witnessed a turnout of 400+ gaming enthusiasts, gaming companies, payment aggregators, affiliates and attendees across the fraternity.Noted speakers like Mr. Parieshit Maddishetty, Founder Taj Rummy, Arijit Bhattacharyya, Founder & CEO – Virtualinfocom; Prosenjit Ghosh, Head – Sales and Marketing – Play Station Division, Sony India; Mr. Aneesh Madani, Head of sports partner-ships (Asia-Pacific), Twitter; Anurag Khurana, Coun-try Manager (India), Riot Games Private Limited, Arpit Jain, Co-Founder & CEO, GreedyGames, Amit Agrawal, Founder, India Goes Global and Ocky-Pocky; Lokesh Suji, Director – Esports Federation of India; Ninad Chhaya, Co-Founder and COO – GoPhygital & COO – WITS Interactive GoPhygital; Mohit Agarwal, Founder, Adda52; among others

In an era when over 800 million individuals across the globe are keen to consume hyper- personal-ized experiences, as many as 84 percent of the executives surveyed in Accenture’s global report, believe that delivering differentiated customer experiences will strengthen their competitive advantage.For example, a leading private sector bank in India uses a combination of technologies to create a virtual customer-service assistant which allows customers to carry out transactions and request services by simply typing in a mes-sage. This has enabled the company to deliver improved customer experiences.CDO – the driver of digital reinventionChief Digital Officer (CDO) is a critical player in the company’s success in the digital era. The CDO defines the digital reinvention roadmap and helps lead the organization through the journey.This reportfurther recommends three steps for CDOs to succeed in digital transformation:Step I: Set a digital-first strategy:Developing a ‘digital strategy and roadmap’ for the business, rather than simply infusing digital in the strategy of the company.Step II: Set the agenda in the C-suite: Understand the priorities of the C-Suite and collaborate with them successfully implementing a digital-first strategy and digital reinvention.Step III: Manage implementation: CDOs should address and meet the six core imperatives, iden-tified through the research, to profitably com-bine digital technologies, deliver new efficiency gains and create enhanced customer experiences

shared their insights during the one-day confer-ence.IAMAI organised ‘GATO 2017’ to give a platform to gaming enthusiasts to interact, exp lore , and bond w i t h n e w

avenues in gam- i n g world. It also offered the latest technologies that have been introduced in PC gaming. Besides striving to promote skill-based gaming in India, the summit offered an

in parallel.Mr. Rajan Anandan, Chairman, IAMAI & Managing Director, Google India, said “India today has over 400 million internet users, 300 million of them having access to internet on their smartphones. Regardless of which industry you are in today digital transformation is absolutely critical and very important to understand how your consum-ers are evolving, how their behaviours are chang-ing, how their purchasing journeys are changing and then evolve your products and services to be able to delight the consumers. I am very excited about the event that is happening today as well as the CDO handbook that is being launched today and I think it’s going to be a must have for every single CXO in the country.”“Rapid changes to technology coupled with falling technology costs and an easier access to capital is leading to never before envisaged tech-nology led innovations. This pace of technology change is unlocking unique digital opportuni-ties for organizations which they can harness to achieve extraordinary gains. Therefore, a Chief Digital Officer (CDO) will play a critical role in defining the digital reinvention roadmap which complements the organization’s business jour-ney. CDOs must use their deep understanding of the business and vast knowledge of the digital tools, to steer the entire organization through the journey of digital reinvention,” said Mr. Nachiket Sukhtankar, Senior Managing Director for Accenture’s technology practice in India.

opportunity to augment gaming related business development in the industry. The summit envi-sions evangelising and promoting the gaming sec-tor as one of the pillars for driving the Digital India dream, which has the potential to generate reve-nue and employment generation for the country.Speaking on the occasion, Pariekshit Maddishetty, Founder of Taj Rummy and Chairman of the IAMAI Gaming Committee said, “It’s nice to have a plat-form with gaming as the prime agenda and every-one in the ecosystem is exploring opportunities around gaming. This is a great initiative by IAMAI and we at Grid Logic/Taj Rummy are very happy to support this event GaTo.”Gaming in India has a huge fan base, the Indian online gaming industry to add 190 million gamers and become a $ 1 billion opportunity by 2021, from $290 million 2016. The key driver of mar-ket was proliferation of low cost smartphones amongst urban and rural population. The mone-tisation is realized through revenue streams like in-app purchase, pay per download, subscription service etc. by gamer(s) and in-app advertisement by ecosystem.


RNI NO-APENG/2006/19824

POSTAL REGD. NO.VJ/102/2016-18LICENCED TO POSTING WITHOUT PREPAYMENT No. PMG/VJA/PWPP/16/2016 -18

Date of Printing: 15th January, Date of Posting: 20th of January, No of Pages:16

bringing channel together - cellitcellit.in/wp-content/uploads/2018/02/cellit_januray_18...ceo, mak...

Documents