Bringing Digital Into the CurriculumCindy Royal, Ph.D.

Professor and Director, Media Innovation Lab

School of Journalism and Mass Communication

Texas State University

cindyroyal.com

digitalcurriculum.cindyroyal.net

New AEJMC Strategic Plan Direction

Transform teaching, scholarship and service to promote storytelling, innovation and engagement across platformsStrategies for Direction: • Inspire continuous learning• Embrace emerging roles • Integrate journalistic values and communication expertise into digital

products• Encourage entrepreneurship • Connect audiences and engage citizens in communities • Recognize data and analytic patterns • Appreciate unique dynamics of the evolving digital landscape

Products Platforms Data

Engagement

Websites, apps, bots, interactive storytelling projects…

Content management systems, social networks, commenting systems, blogs, wikis…

Data provides the basis for content management systems, social networks, analytic platforms and interactive storytelling

Digital engagement includes participation on social networks, commenting on websites and interacting with content.

AEJMC 2017 Panel Titles and Descriptions

25

26

28

32

36

39

43

45

47

63

69

71

107

0 20 40 60 80 100 120

data

mobile

share/sharing

twitter

election

newspaper

digital

facebook

television/tv

engagement

political

online

social media

1

1

2

2

3

5

8

9

12

13

14

14

19

22

0 20 40 60 80 100 120

drone

entrepreneurship

bot

snapchat

algorithm

product

interactive

coding/programming

platform

analytics

innovaton

virtual reality/360

instagram

fake news

Progression at TXST

• Taught Web Design

• Enhanced graduate concentration in new media, now digital media

• Introduced a required digital course - undergraduate

• Added faculty (in many cases, hired our own grad students)

• Added sections, added courses

• Started meeting informally, a "rogue" group as our own sequence

• Digital courses became requirements in other majors

• Digital concentration

• Culminated in new digital major

Digital Media InnovationSame Core as Other Majors (12 hours): Intro to Mass Communication, Media Writing, Media Law, Fundamentals of Digital/Online Media

DMI Major RequirementsRequired (9 hours)

• Web Design – includes elements of content, design, mobile, programming and multimedia

• Advanced Social Media and Analytics – strategy, research, content and analytics related to digital media careers; other courses could be developed to also satisfy this requirement.

• Digital Media Innovation Capstone - Guest Speakers on innovation, technology, research and strategy; development project

Choose Adv Coding or Multimedia (6 hours):• Media Design

• Documentaries

• Multimedia Journalism

• Visual Storytelling

• Coding and Data Skills for Communicators

• Mobile Media Development

12 hours of Mass Comm electives – can include short courses

Short courses

Today’s Plan

• Key Questions: Bill Silcock

• Panel: discussion and questions

• Break

• Design Thinking About Curriculum