bringing local consumers with ideal suppliers tamer ozmen ceo, touch local ltd
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Bringing local consumers with ideal suppliers Tamer Ozmen CEO, Touch Local Ltd. Background. What we do Web Open, Online business finder and proximity and necessity-based practical social networking site User Generated Content, practical social networking merged with Industrial Local Search - PowerPoint PPT PresentationTRANSCRIPT
What we do• Web Open, Online business finder and proximity and necessity-based practical
social networking site
• User Generated Content, practical social networking merged with Industrial Local Search
• Unique online products and solutions provider to businesses. Brings small business to the web
• Leverage the Internet and it is currency “ Information”. IBSYS – Intelligence system - data and reporting tools
Financials• £2m revenues in 2005, • £4m in 2006, • £6.5m in 2007• 136,000 registered users, 5,000 reviews per month• 300,000 registered businesses
Background
Our Model
Robust Sales InfrastructureHighly experienced online
sales force
Industrial-strength local search Patented proximity and
necessity-based local search. Results for each business &
each postcode in the UK
Practical social networkProximity and Necessity bases local
Community
How it works
Growingviewer base
Practical Social
Networking
SEM for SMEs
Intelligent Backbone System
Local Business Search
Morevalue-addedservices for businesses
Business/UGC info for
better decision
making
Upload Info intoSearch Engines
revenues
revenues
Most complete service on market
- V
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eb S
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TouchLocal enables local businesses to fully exploit the web
• Rich local businesscontent via collecting USP
from businesses combined with UG reviews
• Integrating the businesses into search engines
• Enables higher revenues per business clients than traditional YP model
• And higher returns to the businesses
- Companies accessibility and database +
SEMAgencies
Thomson Local
Yell
Delivering our product• Partnerships with search engines
– Advertising local results relevant to search
• Content acquisition– Reviews (hotels, restaurants & services)– Consumer value-add (booking capabilities for restaurants, hotels and cinema listings)
• Technology– Wold-class, leading edge, scalable technology (Ruby)– SMEs tracking tools to measure ROI– Automated internal processes (orders, account management, product reporting)
• In-house team– Leading Ruby developers in the UK– Experienced Client services– Field sales force– SEO team, maximising listings exposure
Key lessons learned• Online Advertising Sales Teams are difficult to build
– Currently have 70 Fields Sales and Telesales teams, took us two years to get here
• User Generated Content– We started collecting revenues in 2005. It took a long while to get traction on user generated
reviews– Finding the USPs from businesses is an expensive task
• Practical Social Networking– We believe we have a higher chance of making use of the practical social networking as we
already had the community with 136,000 users and 300,000 registered businesses
• Branding and marketing– We went through a re-branding and defining our BVP in 2007