bringing top trends in fresh - iri - delivering growth for cpg, retail… · 2019-01-07 · top...

© 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 1

FOODS

BRINGING

TO LIFE:TOP TRENDS in FRESH

Chris DuBoisSenior Vice President

Strategic Accounts

Jonna ParkerPrincipal

IRI Fresh Center of Excellence

New Consumerism & the Customization ContinuumWebinar 3 of 5


FMI is the trade

association that serves as

the voice of food retail.

We assist food retailers in

their role of feeding families

and enriching lives.


The Association

Our members are food retailers, wholesales and

suppliers of all types and sizes

FMI provides comprehensive programs, resources

and advocacy for the food, pharmacy and grocery

retail industry

ASSET

PROTECTIONEDUCATION RESEARCH

FOOD SAFETY

& DEFENSE

GOVERNMENT

RELATIONS

SUSTAINABILITY

SUPPLY CHAIN

HEALTH & WELLNESS

PRIVATE BRANDS

FRESH FOODS INFORMATION

SERVICE

CENTER STORE

CONSUMER &

COMMUNITY AFFAIRSINDEPENDENT

OPERATOR

COMMUNICATION WHOLESALER

TECHNOLOGY


Fresh @ FMI

Fresh Foods

Emphasis on Fresh

‒ Produce

‒ Meat

‒ Seafood

‒ Deli / In-Store, Fresh Prepared Foods, Assortments

‒ Bakery

‒ Floral

FMI is committed to the growth and success of fresh companies and

their partners. FMI provides resources and networks that support the

interests of member companies throughout the global, fresh produce

supply chain, including family-owned, private and publicly traded

businesses as well as regional, national and international companies.

Rick SteinVice President, Fresh Foods

Food Marketing Institute

[email protected]

202.220.0700


FMI Fresh Foods

Research and Education

In-depth information, trends and insights

to foster innovation, take advantage of

new opportunities and help develop

winning strategies

Networking

Share ideas, explore best practices and

develop business relations

Advocacy

Understand what is going on in

Washington and make your voice heard


FMI Fresh Executive Committee (FEC)

The FEC is Comprised of FMI Member companies, Retailers and Wholesalers

John Ruane (Chair)

Ahold USA

Rick Steigerwald (Co-Chair)

Lund Food Holdings, Inc.

Tom DeVries

Giant Eagle, Inc.

John Beretta

Albertsons, LLC

Dave Bornmann

Publix Super Markets, Inc.

Scott Bradley

Target Corporation

Jerry Chadwick

Lancaster Foods, LLC

Alex Corbishley

Target Corporation

Buddy Jones

MDI Distributors

Dan Koch

Associated Wholesale Grocers, Inc.

Brett Bremser

Hy-Vee

John Haggerty

Burris Logistics

Mark Hilton

Harris Teeter LLC

Geoff Wexler

Wakefern Food Corporation

Brookshire Grocery Company

Dan Murphy

SuperValu

Pat Pessotto

Longo Brothers Fruit Markets Inc.

Nick Carlino

MDI Distributors

Jerry Suter

Meijer, Inc.

Geoff Waldau

Food Lion

John Grimes

Weis Markets

Richard Cashion

Healthy Home Market

Shana DeSmit

Walmart

Mark Doiron

Fresh Thyme

Jim Lemke

CH Robinson Fresh

Steve Howard

Bristol Farms/Lazy Acres

Emily Coborn

Coborns

Jerry Goldsmith

Spartan Nash

Mike Papaleo

C&S Wholesalers

Pat Brown

Albertsons LLC

Terry Murphy

Wakefern

Scott Evans

Price Chopper/Mkt 32

Nicole Wegman*

Wegmans Food Markets, Inc.

* Silent members


FMI Fresh Foods Leadership Council

John Ruane (Co-Chair)

Ahold USA

Rick Steigerwald (Co-Chair)

Lund Food Holdings, Inc.

All- FEC Members

FMI Fresh Executive Council

Chris Dubois

IRI

Michael Eardley

International Dairy-Deli-Bakery Assoc.

Bridget Wasser

National Cattleman's Beef Association

Sarah Schmansky

Nielsen Perishables Group

Paul Mastronardi

Mastronardi Produce

David Sherrod

SE Produce Council

Jeff Oberman

United Fresh Produce Assoc.

Janet Riley

North American Meat Institute

Galit Feinreich

Ready Pac Foods, Inc.

Tom Super

National Chicken Council

Patrick Fleming

National Pork Board

Joe Watson

Produce Marketing Assoc.

Joe Weber

Smithfield Foods Inc.

Art Yerecic

Yerecic Label

Brad Roche

Hill Phoenix

Greg Livelli

Hussmann

Robb MacKie

American Bakers Assoc.

Jim Huston

Johnsonville

Chad Gregory

United Egg Producers

Joe DePetrillo

Earthbound/White Wave

Shawna Lemke

Monsanto

John Knorr

Phillips Seafood

Mike Celani

Wonderful

Chandra Macleod

Aqua Star Seafood

Jeff Thompson

Trident Seafood

Emily Blair

Miliken

John Dunne

Acosta

Scott Aakre

Hormel Foods

Sally Lyons Wyatt

IRI

Wendy Reinhardt Kapsak

Produce for Better Health (PBH)

Michael Lang

Invatron

Tom Daniel

Sterilox/Chemstar

Randy Evins

SAP

Tom Windish

Cargill


TODAY’S

DISCUSSIONTotal Store Performance

Customization to the New

Consumerism

Update & Expansion


Total Store Sales Continue to Grow

Source: Total Store View + Perimeter Market Advantage, MULO 52-weeks ending 6-17-18

TOTAL STORE SALES

$783B

$33Bvs. 3 years ago

TOTAL FRESH PERIMETER

$139B

$5.5Bvs. 3 years ago

77%of perimeter 3-year

dollar growth coming

from the Produce

department

CPG EDIBLES

+0.2PTSin total store sales

share driven by

strong performance in

frozen, refrigerated

and liquor


The Fresh Perimeter Departments Make Up a Quarter of

Food & Beverage MULO Sales Driven by Produce and Meat

PRODUCE

BAKERY

FROZEN

DELI MEAT & CHEESE

MEAT

SEAFOOD

DELI PREPARED

$59.6B

$4.4B

$49.8B$6.3B

$12.4B

$8.3B

$54.0B

BEV & LIQUOR

$95.7B

GENERAL FOOD

$180B

$565BTOTAL F&B

CENTER STORE PERIMETER

DAIRY

$55.6B

Source: Dollar Sales, IRI Total Store View + Perimeter Market Advantage, 52 weeks ending June 17,2018 vs. Year Ago;


1.9%

2.3%

BEVERAGES

2.7%

1.0%

FROZEN

1.5%

1.2%

GENERAL FOOD

2.5%

3.5%

LIQUOR

2.5%

0.4%

REFRIGERATED

-0.5%

1.2%

BAKERY

-0.4%

0.7%

DELI CHEESE

-0.3%

1.2%

DELI MEAT

1.6%

3.5%

DELI PREPARED

1.2%

2.5%

PRODUCE

1.0%

1.9%

SEAFOOD

1.5%

-0.5%

MEAT

EDIBLES

2.0% 1.3%

PERIMETER

1.2% 1.3%

% CHG VS. YAGO

CAGR ‘15-’18

Perimeter is No Longer the Slam Dunk Store Sales Growth Engine of Years Ago



2.2% 2.1%

0.6%

2.0% 2.2%

5.4%

4.5%

1.2% 1.2%

1.3%

0.7%

CY 2014 CY 2015 CY 2016 CY 2017 Latest 52 YTD 2018

EDIBLE PERIMETER

Fresh Perimeter Growth Slow Down in Recent Years While Edibles Heats Up

Sales Change vs. Prior Year By Period



Perimeter Sales Particularly Struggling to Grow in Great Lakes; New England

Center-Store Edibles Are Also Slow in These Regions, But Outpacing Sluggish Fresh

Perimeter Total US

MULO Average

1.2%

Source: Dollar Sales, IRI Total Store View + Perimeter Market Advantage, 52 weeks ending June 17,2018 vs. Year Ago


Long-Term Perimeter Growth Has Also Varied by

Retailer and Unit Increases Even Harder to Achieve

of RMAs outpaced

MULO growth average

1.2% higher perimeter

dollar sales

48% only

1/3also grew

perimeter unit

sales

Source: IRI analysis of RMAs at the division/banner level with perimeter sales greater than $50M IRI Total Store View + Perimeter Market Advantage, 52 weeks ending June 17,2018 vs. Year Ago


Increased

Competition

Lack of

Change

Operational

Challenges

Price

Pressures

Shifting

Consumer Needs

Fresh Challenges

are More Complex

Than Ever


20172016

“Fresh”en Up @...

IRI Worldwide.com/insights or

fmi.org/TopTrendsInFresh

Today’s Top 10 Trends


Our Study Focused on the Shopper and Consumer

LEVERAGED

10

trends2016 & 2017

CONFIRMED

relevance & evolution with

consumers

VALIDATED

primary & secondary research


2018

CUSTOMIZATION

FOR THE NEW

CONSUMERISM


NEW

CONSUMERISM

How retailers meet

today’s consumer

demands


25

35

52

60

60

100

125

180

300

320

900

Walmart

Target

Lidl

Hobby Lobby

H&M

Ulta

Five Below

Aldi

Family Dollar

Dollar Tree

Dollar General

Retailers are Experimenting With New Formats … and Include Fresh2

01

8 S

tore

Op

en

ing

s

Blue bars indicates stores that

include at least some perimeter items

Source: Business Insider


Expanded Availability Has Impacted Fresh Consumer Spending in Just One Year

Consumers spending

more produce dollars

Consumers spending

less produce dollars

+21% +11%

ONLINE

+9%

DOLLAR0.1% of national

all outlet Produce

spending

72%

Grocery

accounts for

of all produce

dollars -2%

GROCERY

-2%

CLUB

Source: IRI CSIA including fresh fixed and random-weight produce items; 52 weeks ending 6-24-2018 verses prior year


33%of consumers say they

shop for fresh foods

routinely or most often at

Specialty Grocer vs.

Mass or Supermarkets

“Delivery Innovations” has become

much more important to them in the

past year

Source: IRI Fresh Foods Survey, Dec 2017

Alternative Formats

Becoming Formidable Fresh

Competition in Mind Share


Consumers Tell Us They Want the Retail Industry to Continue to Evolve

“Format and offering

changes have become

much more important to

me in the past year.”67% of respondents

72% of Millennials “Good value for the price

is most important to me.”

44% of respondents

54% of Millennials

“Competitive pricing is

much more important to me.”



Value and Private Brands at the Core of Retail Changes

Polar Ends of the Value Spectrum Outperforming Middle-of-the-Road Peers*

Market Entries and Acquisitions

Source: Deloitte


ALDI Growing Quickly by Offering Value

With 1,600 Stores Today and Adding 900 More by 2022

ALDI Could be the Third Largest Grocery Chain

61%good/affordable

price is what they

liked about ALDI

93%said that

pricing/value

drove them

to ALDI

FRESH

PRODUCE(77%) was the

top product

purchased

Selection of

Store Brand products &

Uniqueproducts offered are

liked at ALDI over

other retailers

Half said their experience was Better Than Expected

1/3 shifting much more of their shopping to ALDI

Source: IRI ALDI Market Shift Study 2018


ALDI

Expands

Fresh

Grab-and-Go Deli Focus on Fresh,

Convenience

Testing self-service

“in-store” bakery

2019 Planning $3.4

Billion expansion

including first entry

into Phoenix

40%+ fresh food options

across departments

*Source: Deloitte, ALDI press releases


ALDI’s Expansion

Quietly Continues,

and Shoppers are

Very Aware

60% - 70%of markets experienced

PRICE declines when

ALDI opened

1%-3%average overall

market PRICE

decline

+2% to -15%category PRICE impact range

Source: IRI Growth Summit, Market Shift Study 2018


ALDI

Which do you think is ALDI and which are the supermarkets down the street?

Source: IRI Staff Images


Lidl Enters

the U.S.

40%became aware by

driving past the

store

69%Fresh produce was

the top product

purchased

70%said Lidl offered

good value for the

money

59%liked the private

brand assortment

64%said price &

incentives drove

them to the store

*Source: Deloitte, IRI Market Shift Study


Resonating With Some Customers, But Not With All

20%are shifting much more of

their shopping to Lidl stores

50%said their experience

was better than expected

58%said they definitely will

visit Lidl again in the future

BUT

16%said Lidl was worse

than expected

Repurchase intent dropped from 44%

in Fall grand opening to 21% in Spring

Source: IRI Growth Summit, Market Shift Study 2018


Lidl’s Market Entry Has Had Mixed Results

Shoppers are the

big winners

Entry sparked industry-wide activity, forcing

competing retailers and manufacturers to

up their merchandising games

Aggressive growth plans and sales

expectations have not been met

New stores will have smaller footprints

and more-limited assortment rolled out

more slowly in more urban markets

The U.S. Market Continues

to Challenge Lidl

Stores within less than 2

miles of Lidl dropped

prices between 2-15%

Image Source: 210 Analytics

Source: IRI Growth Summit, Market Shift Study 2018; UNC Lidl Price Survey


Jonna will update

copy points

Update a picture

of an aldi or fresh

as an alternative

format

Key Takeaways

• Consumers remain focused on fresh -

balancing value and evolving needs

• Formats which meet these dual goals

will continue to succeed with

competition from all sides on price

• Traditional food retailers are fighting

back but battle for fresh trips will be won

based on tailoring to consumer needs

beyond carrying the basics

• Critical to hone differentiation and own

your value proposition


New Consumerism Also Has Led to Rapid Expansion in How We Buy Fresh Foods

Service

Customization

E-Commerce

Delivery

Click-and-

Collect

What Does

it Mean for

Fresh?


eCommerce Penetration Continues to Climb, Driven by Growth of Repeat Buyers

Other Channels are Struggling to Maintain Ground

DOLLAR

$

SUPERCENTER

Grocery Drug Mass / SuperDollar Club e-Commerce

-0.3

-1.9

-0.3

-2.3

0.2

1.7

0.10.3

-0.2

0.1

-0.4-0.2

-0.4

-2.3

-0.1

-2.4

0.6

1.8

% HH Buying % HHs Buying 1x % HHs Buying 2x+

52-WEEK PENETRATION CHANGE BY CHANNEL

Source: IRI Summit, April 2018; IRI CSIA- 52 Weeks Ending 2/25/18


97.6

65.859.5 57.9 52.5

30.6

Yet, 70% of U.S. Consumers Have Not Yet Purchased Groceries Online

52 Week Penetration by Channel

DOLLAR

$

SUPERCENTER

Grocery Drug Mass / SuperDollar Club e-Commerce

Source: IRI Summit, April 2018; IRI CSIA- 52 Weeks Ending 2/25/18


Service Changes: Amazon and Whole Foods Continues to Evolve Rapidly

Incredible

potential for the

industry and

consumers

Huge risk for

brands

Amazon & Whole Foods Exist in an Alternative Universe from Traditional Retail

• Challenger and niche brands rule

• Corporate scale doesn’t matter as much

• Hyper focus on local & ”non-corporate”

• Relate well to consumer needs

• Follow alternative play book

• Offering discount for Prime Members as of June

2018 – including fresh items


Consumers Seek New Service Options in Fresh Foods Specifically

36% of US

consumers 45% of

Millennials

would buy fresh foods online if faster delivery was offered

33% of US

consumers

of

Millennials

want fresh foods a part of grocery in-store pick up

44%

Update image Update image

“Delivery Innovations” have become much

more important to fresh consumers vs. prior year survey



Accelerating

Innovation in Order

and Delivery

Options…

Albertsons announces new Digital Marketplace providing for consumer-direct ordering and shipping Albertsons Companies 03/20/2018

Albertsons Companies and Instacart to bring same-day grocery delivery to 1,800-plus stores Progressive Grocer 11/28/2017

Kroger Announces 1,000th ClickList Store and Introduces Seamless Digital Shopping Experience Kroger Company Release 12/18/2017

Walmart plans to expand its popular Online Grocery Delivery option to more than 40% of U.S. households Walmart Release 3/14/2018

Amazon and Whole Foods Market announce the introduction of free two-hour delivery through Prime Now Amazon Company Release 2/8/2018

Amazon to offer discounts to Prime members at Whole Foods nation wideYahoo Business 6/26/2018


… Across the Retail Industry


Leveraging their existing

infrastructure, retailers are

investing in capabilities.

For food and beverage,

IRI expects that click-and-

collect will total over $6.6B

in 2020 up from $400MM

in 2016

2020: $6.6B

2016

$400MM

* based on IRI shopper survey and dollar share index

Click-and-Collect Has Become an

Important Part of Shopping


Conversion Opportunities by

Comparing Fulfillment Options

Click-and-collect models are winning

shoppers and driving online growth

for traditional grocery categories

67%of click-and-collect

shoppers say they

would “definitely” use

the service again

of users cite the

time savings as

a motivation

50%

* based on IRI shopper survey and dollar share index


Shoppers are more likely to use click-

and-collect for small trips, with 1-5

items that are needed immediately

22% said it helped them stick to their

list and avoid impulse purchases

1 in 4 online grocery shoppers consider

themselves impulse shoppers when in

the store

Click-and-Collect May Reduce the Dollar Ring at Retailers if

the Sites Do Not Offer Engaging Options for Impulse Items

Source: IRI Click & Collect Survey, January 2018


Key Takeaways

• Online and mobile are disrupting the

path to purchase for fresh food with

click-and-collect and delivery

• Presenting fresh foods online is a

playfield leveling, game changer

opportunity for new fresh items. Must

consider online and offline efforts to get

(and stay) in the basket

• Solving consumer needs is paramount

whether in-store or on-line; however,

impulse triggers cannot rely on fresh

appearance online. Opportunity to

create true personalized solutions.


CONSUMER

CUSTOMIZATION

ACROSS FRESH


Cooking Styles

are Changing

Driving the Need

for Solutions

In 2017, spending on

food bought away from

home > food made in

homefor the first time

Higher income

brackets spend the

least time on preparing

meals

SNAP participants

spend the most timeon preparing meals

Source: IRI Consumer Survey 2018, USDA


Need for Time-Saving Solutions Will Only Grow

Time Spent

Preparing Dinner

Continues to

Decline

43min

<21min

64+ 25-64

38min

18-24

Source: USDA


Traditional commodity-

Requires consumer to prepare,

assemble and/or cook to their

own taste and needs

Have at least one

step removed from

preparation but still

isolated from other foods

Packages components

together with a recipe or

assembly instructions

Completed prepared –

little to no work

necessary

$105B $17B $56M $12B

23% of Trips Include Another Element of the Continuum

Source: IRI Fresh COE Custom Analysis from Total Store View + Perimeter Market Advantage, MULO 52-weeks ending 6-17-18; excludes Perimeter Bakery and Peripherals

Step-Savers Need to be Considered in a Customization Continuum

Across the store, consumers seek step-saving solutions while retailers & suppliers seek to meet

their needs – but are we really satisfying every step of the journey to eat fresh?


76%of total perimeter

sales are from

Fresh Whole

Commodities

2ptsfrom 3 years ago

24%of total

perimeter growth $1.3Bin sales since 2014

added

41% cite freshness as the most important motivator of where they shop-

the number jumps to 44% among Millennials who shop at Specialty Stores

$105B

Source: IRI Fresh COE Custom Analysis from Total Store View + Perimeter Market Advantage, MULO 52-weeks ending 6-17-18 and IRI Fresh Foods Survey, Dec 2017

Fresh Whole Commodities Continue to be the Bulk of Perimeter SalesSlower Growth Rate and Innovation Eroding Share of These Items, But Still Vital to Perimeter Perceptions


SHARE

OF TOTAL

PERIMETER

PRODUCE MEAT

91.0%

SEAFOOD

79.1%

DELI MEAT

86.1%

DELI CHEESE

87.2%

3 YEAR

CAGR

YA

GROWTH

1.7%

0.8%

-0.6%

1.4%

1.6%

0.6%

-1.9%

-3.4%

-2.5%

-2.9%

82.4%

$105B


Fresh Whole Growth a Mixed Bag Across Departments and SlowingAdding Time-Saving Steps for Shoppers Still 20% or Less of Sales Across Fresh Departments


PRODUCE MEAT

-$841

SEAFOOD

+$165

DELI MEAT

-$302

DELI CHEESE

-$170+$2,488

$105B

Fresh whole commodities will always have a significant place in fresh sales, yet format

competition is fierce; creating value beyond price is key to ongoing fresh success

Source: IRI Fresh COE Custom Analysis from Total Store View + Perimeter Market Advantage, MULO 52-weeks ending 6-17-18

Without Produce, 2018 Fresh Whole Sales Would Have Been NegativeFresh Whole Commodity by Perimeter Department | Dollar Sales Change vs. 3 Years Ago (in Millions)


12.1%of total perimeter

sales are from

Value Added 1.5ptsfrom 3 years ago

49.7%of total

perimeter growth $2.8Bin sales since 2014

added

39% of consumers say availability of “pre-prepared/ready to cook ingredients” is very

important in choosing where they shop and only 8% say its “never been important”

$17B


Products With at Least One Step Saved are Fueling Fresh GrowthLetting Consumers Customize, While Still Saving Them Prep Time, Continues to Drive Higher Fresh Sales


SHARE

OF DEPT

PRODUCE MEAT

9.0%

SEAFOOD

20.9%

DELI MEAT

13.9%

DELI CHEESE

12.8%

3 YEAR

CAGR

YA

GROWTH

6.4%

2.7%

1.1%

2.5%

3.1%

2.8%

40.1%

23.9%

47.3%

21.5%

17.6%

Grab & Go pre-

slicing programs

have driven growth

in Deli Meat &

Cheese by making

fresh shopping faster

Source: IRI Fresh COE Custom Analysis from Total Store View + Perimeter Market Advantage, MULO 52-weeks ending 6-17-18. Depts shown in order of total $ sales with Produce driving

Saving Time for Shoppers at Home or During the Trip Leads to GrowthAdding Time-Saving Steps for Shoppers Still 20% or Less of Sales Across Fresh Departments



sales are from

Meal Kits .01ptsfrom 3 years ago

0.2%of total

perimeter growth $13.4Min sales since 2014

added

Meal kit awareness is high, but only 22% of consumers say they’ve

actually bought one

$56M

Source: IRI Fresh COE Custom Analysis from Total Store View + Perimeter Market Advantage, MULO 52-weeks ending 6-17-18 and FMI/210 Analytics “Power of Retail Food Service”

Meal Kits are Evolving Out of Convenience and Taste ExperimentationThe Marriage of Saving Time Cooking at Home With Saving Time Shopping Across Store Aisles


Ready-to-Heat / Eat Prepared Foods Still Growing, But Competition is Fierce


sales are from

Ready to Heat/Eat .05ptsfrom 3 years ago

22%of total

perimeter growth $1.2Bin sales in 2014

added

Time is the competition in Retail Food Service: 52% of consumers rank

SPEED as the 1st or 2nd highest decision factor for a quick dinner out

Sales Increases Have Cooled from the 2015 Peak as Store Expansions Plateaued, In-Store Foods

Amped Up Their Offerings and Restaurant Openings, Online Ordering and Delivery Expanded

$55.8M

Source: IRI Fresh COE Custom Analysis from Total Store View + Perimeter Market Advantage, MULO 52-weeks ending 6-17-18 and FMI/210 Analytics “Power of Retail Food Service”


Ready-to-Heat / Eat Trips Drive Traffic

and Connectivity Across The Store

Deli Prepared

Entrees & Meat*

What Else is in the Basket?

ISB Breads & Rolls

RFG Meals

ISB Desserts

ISB Morning Goods

Deli Cheese

Deli Meat

RFG Desserts

RFG Condiments

Fresh Seafood

Fresh Fruit

Frozen Fruit & Veg

SS Fruit & Veg

Fresh Veg

Coffee & Tea

Total Fresh Prepared

$12.3B

$ Spent in Rest of Store

$51$1.6B+5.4%

APPETIZERS

$5.5B+3.0%

ENTREES & PREPARED

MEATS*

SANDWICHES

$1.8B0.0%

SALADS

$1.8B-1.4%

+

If we could incent 20% of US households already buying Deli Prepared Chicken

to pick it up on 1 more trip it is worth to the grocery industry$995 Million

*Includes Rotisserie Chicken; IRI MA, Total US MULO, 52 WE 4/22/18, growth rate vs YAGO and IRI Shopper Loyalty Food Stores for 30MM HH transactions, 52 WE 6/17/18


Key Takeaways

• Solve the meal need – win the shopper

• Step-saving fresh items are not disconnected –

but on a continuum of choice that is to offer

critical across fresh departments

• Competition from beyond the store aims at

convenience – kits and ready to heat or eat –

must compete differently to keep these dollars

• Utilize consumer buying behavior to connect the

dots in-store and online


NEW

CONSUMERISM

How retailers meet

today’s consumer

demands

Fresh remains in demand

Competition fragmenting

Differentiation in value

and price is critical

Online disruption is here

for fresh. Must consider

online and offline selling

stories to get (and stay)

in the basket

Solutions, not siloes, for

shoppers across the

customization continuum

can unlock untapped growth


2018 Trend Launches & Educational Plan

Feb 22

Holistic Health

Convenience

APR 25

Food Transparency

Social & Cultural

Alignment

AUG 16

Customization to

the New

Consumerism

Customization

Continuum

SEP 13

Atomization of

Personalization

Connected

Consumer

OCT 2

New Supply Chains

Hyper Localization

Prepared Foods


THANK YOU!

Chris DuBoisSenior Vice President

Strategic Accounts

Jonna ParkerPrincipal

IRI Fresh Center of Excellence

New Consumerism & the Customization ContinuumWebinar 3 of 5

bringing top trends in fresh - iri - delivering growth for cpg, retail… · 2019-01-07 · top...

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