bringing web personalization to small business ~ duda mobile
TRANSCRIPT
PowerPoint Presentation
WELCOME
Itai SadanCo-founder, [email protected]
COMPANY OVERVIEW
Our Mission: To provide web professionals with the most innovative and efficient tools for creating the best possible online presenceOur Products: (1) DudaMobile mobile-only site builder(2) DudaOne responsive site builder(3) inSite dynamic website personalization toolOver 5000 web pros using the platform (dudamobile.com/dudapro)
AGENDA
Intro to Website PersonalizationWhat is inSiteLive DemoHow to Sell inSite to CustomersQ & A
Intro to website personalization
People expect personalization everywhere
personalization is effectivewhen done right
And not so effective at other times
ContextualMarketing campaignPast browsing behaviorOn-site action GenderProfessionAgeEducationMarital statusGeography/locationBrowserTime of dayNew/repeat visitorDevice type (mobile, web, tablet)
Behavioral
Demographic
Types of website personalization
81% of small business owners think the ability to offer personalized content is valuable for driving sales*
94% of small businesses say personalization is critical to their success*
Businesses that leverage personalized content on their website average a 19% increase in sales*
Duda 2014*Econsultacy 2013*
The numbers behind the demand
The 19% font size is a bit small isnt it?
Marketers say that Creating a personalized cross-Channel experience is one of The top 10 most pressing business challenges ** Salesforce 2015 State of Marketing*
So why arent most business websites personalized and dynamic?
Because it was freaking hard!
But not anymore thanks to inSite.
WHAT IS INSITE?
WHAT IS INSITE?
inSite is powerful website personalization tool that enables SMBs and web professionals to quickly and easily create individualized user experiences that best meet visitor needs.
This is accomplished by applying a combination of triggers and changes.
{trigger}
A {trigger} is a predetermined action or event such as a person visiting your site at a certain time of day.
{change}
Then a {change} automatically occurs on your site, such as a new popup for a discount coupon or notification bar being displayed.
Popup
WHAT IS INSITE?
Add pop-up icon
WHAT CAN INSITE DO FOR YOU?
Welcome Message for First-Time VisitorsINCREASE ENGAGEMENT
Notification Bar
Add pop-up icon
WHAT CAN INSITE DO FOR YOU?
Geo location based promotionsINCREASE SALESNewsletter signup for returning visitors
INCREASE LEADS
Add pop-up icon
INSITE WORKS
Phoenix-based restaurant, The Gladly implemented inSiteIncreased reservation conversions 70% with a Restaurant Week notification barRead more: https://www.dudamobile.com/case-study/the-gladly-restaurant
INSITE WORKS
LoopConf implemented inSite to highlight the current session on their schedule page Participants were thrilled to find the next session so easily
LIVE DEMO
Cody/Oscar Split
How do web pros sell insites?
Website personalization is an advanced feature that separates you from your competitorsinSite is an additional, ongoing marketing service you provide, much like SEM or email marketing
Positioning
Australia-based web design agency, The Camel, uses inSite to create customer attraction programs for SMB clients.Insite in action
Boom Boom Burger Fathers Day promotion on mobile devices accounting for 13 additional table reservationsBikram Yoga Glen Waverly Studio Two-week promotion in Aug 2015 to advertise a special course, which accounted for AU$ 75K in additional revenueClients results
TRY INSITE TODAYwww.dudamobile.com/insite
Q & A
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