bringingthe consumerprotectionacttolife
DESCRIPTION
TRANSCRIPT
DIRECT MARKETING ASSOCIATION OF SOUTH AFRICA
LIVING THE CONSUMER PROTECTION ACT
4/6/2011
‘DON’T COUNT THE PEOPLE
YOU REACH, REACH THE
PEOPLE WHO COUNT’
- Reimer Thedens
4/6/2011
• Each individual employed in DM Advertising
creates increased demand for more than five
other employees in production…*
The Importance of DM in our Market
DM-Driven Demand Adds 8.3% to US GDP
$1.2 trillionUS GDP
=14.1 trillion
More media = greater
sophistication- more laws to deal
with
TV
Radio
Unaddressed
E-mail E-Commerce
Mobile
Telephone Specialized printWord of mouth
Sales promotion
Sponsorship
6
Consumer Protection Act 68of 2008
4/6/2011
9 CONSUMER RIGHTS AS PER
CPA
• Right to Equality in the Consumer Market and Protection Against
Discriminatory Marketing Practices
• Right to Privacy
• Right to Choose
• Right to Disclosure of info
• Right to Fair and Responsible Marketing
• Right to Fair and Honest Dealings
• Right to Fair, Just and Reasonable Terms and Conditiions
• Right to Fair Value, Good Quality and Safety
• Right to Accountability
4/6/2011
RIGHT TO STOP
UNWANTED MARKETING
MESSAGES- RIGHT TO PRIVACY
SECTION 11
4/6/2011
TIME TO CONTACT THE
CONSUMERS-RIGHT TO PRIVACY
SECTION 12
EXPIRY AND RENEWAL OF
FIXED TERM
AGREEMENTS-RIGHT TO FAIR TERMS
SECTION 14
4/6/2011
COOLING OFF PERIOD – 5
WORKING DAYS- RIGHT TO CHOOSE
SECTION 16
4/6/2011
PLAIN AND
UNDERSTANDABLE
LANGUAGE-RIGHT TO EQUALITY
SECTION 22
4/6/2011
DISCLOSURE OF PRICE
AND SERVICES- RIGHT TO INFORMATION
SECTION 23
4/6/2011
DISCLOSURE OF
RECONDITIONED AND GRAY
GOODS- RIGHT TO INFORMATION
Section 25
4/6/2011
DISCLOSURE OF
INTERMEDIARIES-RIGHT TO INFORMATION
SECTION 27
4/6/2011
GENERAL STANDARDS OF
MARKETING- RIGHT TO FAIR MARKETING
PRACTICES
SECTION 29
4/6/2011
Honest? Win a Nissan 1400
4/6/2011
BAIT MARKETING- GOODS
ADVERTISED MUST BE
AVAILABLE- RIGHT TO FAIR MARKETING PRACTICES
SECTION 30
4/6/2011
NEGATIVE OPTION
MARKETING- RIGHT TO FAIR MARKETING
PRACTICES
SECTION 31
4/6/2011
DELIVERING GOODS
WITHOUT PAYMENT- RIGHT TO FAIR
AND HONEST DEALINGS
SECTION 32- Direct marketing of Goods right to rescind
4/6/2011
CATALOGUE MARKETING-RIGHT TO FAIR MARKETING PRACTICES
SECTION 33
4/6/2011
TRADE COUPONS AND
PROMOTIONS VOUCHERS-
RIGHT TO FAIR VALUE AND RIGHT TO ACCOUNTABILITY BY SUPPLIERS
SECTION 34
4/6/2011
LOYALTY PROGRAMMES-
INTENTION TO HONOUR
PROMOTIONS- RIGHT TO FAIR MARKETING
SECTION 35
4/6/2011
PROMOTIONAL
COMPETITIONS- RIGHT TO FAIR MARKETING
PRACTICES
SECTION 36
4/6/2011
Sponsorship
REFERRAL
SELLING/MARKETING- RIGHT TO
FAIR MARKETING PRACTICES
SECTION 38
4/6/2011
UNCONSCIONABLE
CONDUCT- RIGHT TO FAIR AND HONEST DEALINGS
SECTION 40
4/6/2011
CONSUMERS RIGHT TO
DEMAND QUALITY
PRODUCTS AND SERVICE-RIGHT TO VALUE , QUALITY AND SAFE GOODS
SECTION 54
4/6/2011
GUARANTEES AND
WARRANTEES-RIGHT TO VALUE , QUALITY AND
SAFE GOODS
SECTION 56
4/6/2011
LIABILITY FOR DAMAGE
CAUSED BY GOODS-RIGHT TO VALUE ,
QUALITY AND SAFE GOODS
SECTION 61
4/6/2011
Siyabonga
www.IIDM.CO.ZA
www.dmasa.org
0861 DMA DMA4/6/2011