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Camera as KeyboardBerkeley Communications Conference
June 6, 2018
Brian Monahan@Brionic
Mobile devices are more camera than phone
Successful mobile apps are visual in nature
Persuasion in a visual world
Design for Modality & Intent
Inspiration
Entertainment
Planning
Design images worth saving or sharing
Not just pretty pictures -- storytellingInstagram examples: Business./Instagram.com/Success
Yeti
Pinterest examples: Pinterest.com/TheStudioGallery
Lays
“Social” Platforms = Robust Targeting Profiles
Design for optimization and avoid last click blinders
Leverage in-house services
Thank you!@Brionic