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Taste of Russianational promo-campaign
Home made Letcho Potato with dill and butter
VS
1000 000votes by Russian people
The challenge was ambitious:
Casting videosAs a first step of our campaign
we leaked some
with fake ‘Taste of Russia’ pretenders
Website and YouTube channel
Then we’ve launched voting platform on the
with growing jackpot number
Vote for new taste of Russia
With simple mechanics:
and guess how many votes will get the winner
And there was a trainthat crossed our country in 10 days receiving Skype calls on its way
Support your favourite taste
To increase engagement we started competition:
by showing your own talent!
1351 518votes during whole campaign
So, we get incredible engagement numbers of
6+ mioviews on
15+ miocoverage on
71mioof free PR
Meet the new taste of Russia!