UNIVERSITY OF BRISTOLBEST PRESS ADVERTISEMENT

THE BRIEF

TMP worked with the University of Bristol to recruit an Associate Dean of Clinical and Social Medicine. This was a newly created position, as a result of an internal restructure of the departments. The aim of the restructure was to bring together world-leading academics and researchers in medicine, dentistry and veterinary science. The University of Bristol asked TMP to help promote the new department and find the best candidate.

THE CHALLENGE

Often, attracting academic or scientific candidates can be challenging as many of them will be more focused on their work than finding a new place of employment. TMP therefore hoped to create discussion and debate, and catch the attention of the extraordinary candidates that Bristol wished to recruit.

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University of BristolAssociate Dean of Eureka Moments

IDENTIFYING THE UNIQUE SELLING POINT

As Bristol is one of only two Universities in England that offers professional programmes in all three disciplines, this was a unique selling point (USP) to the role. Its attractiveness as an employer was reinforced by the results of the 2014 Research Excellence Framework (REF). This framework ranks Universities on the research they undertake. As well as finding that Bristol is one of the UK’s leaders in the field of research into Health Sciences, in Medicine all the Research Impact Case Studies submitted as part of the REF process were rated as “world-leading”.

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University of BristolAssociate Dean of Eureka Moments

DEANOF

EUREKAMOMENTS

Inspirational educational leader required for

pioneering powerhouse of global medical research

For more info visit: www.global-impact.co.uk

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University of BristolAssociate Dean of Eureka Moments

ESTABLISHING THE MOST EFFECTIVE MEDIA PLACEMENT

A media schedule was developed and agreed using the key requirements of the role, as well as investigating on a global level where potential candidates could be registered. The concept was used in print in the British Medical Journal and the Lancet, and online in THES, Global Medical Careers, Global Academy Jobs, JobsTheWord (a platform designed to attract passive and active candidates through relevant marketing) and jobs.ac.uk.

These media were chosen due to their relevance to the role and proven successful statistics in recruiting for similar academic posts.

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University of BristolAssociate Dean of Eureka Moments

RESULTS AND EFFECTIVENESS

With the unusual and intriguing job title sparking plenty of Twitter conversation, the advertisement also caused a tidal wave of interest on the web, resulting in supplementary publicity through articles written across various press including; THES print, BBC Bristol, Telegraph online and InsideHighered (an education website in the United States) – all free of charge.

The website received 756 views within the first week.

11 shortlisted candidates were taken forward to the short-listing committee.

4 were confirmed for final interview.

A candidate has been successfully offered the role.

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University of BristolAssociate Dean of Eureka Moments