Britannia Industries Limited

Type Public

(BSE: 500825

NSE: BRITANNIA)

Industry Food processing

Founded 1892

Headquarters Kolkata, West Bengal, India

Number of

locations

300 stores (2000)

Area served India

Key people Nusli Wadia, (Chairman)

Vinita Bali, (MD)

Products Bakery products, includingbiscuits, bread, cakes and

rusk, and dairy products, including milk, butter, cheese,

ghee and dahi

Revenue   4670 crore(US$860 million) (2011)[1]

Profit   134 crore (US$25 million) (2011)[1]

Parent Wadia Group

Website www.britannia.co.in

Britannia Industries Limited is an Indian food-products corporation based in Kolkata,[2] India. It is

famous for its Britannia and Tiger brands of biscuit, which are popular throughout India. Britannia has an

estimated 38% market share.[3]

The Company's principal activity is the manufacture and sale of biscuits, bread, rusk, cakes and dairy

products.

Contents

  [hide] 

1 History

o 1.1 The 'Biscuit King'

o 1.2 Wadia and Danone

2 Growth and profitability

3 Business

o 3.1 Dairy products

3.1.1 Joint venture with New Zealand Dairy

o 3.2 Biscuits

4 See also

5 References

6 External links

[edit]History

The company was established in 1892, with an investment of Rs. 295.[4] Initially, biscuits were

manufactured in a small house in central Kolkata. Later, the enterprise was acquired by the Gupta

brothers mainly Nalin Chandra Gupta, a renowned attorney,and operated under the name of "V.S.

Brothers." In 1918, C.H. Holmes, an English businessman in Kolkata, was taken on as a partner and The

Britannia Biscuit Company Limited (BBCo) was launched. The Mumbai factory was set up in 1924

and Peek Freans UK, acquired a controlling interest in BBCo. Biscuits were in big demand during World

War II, which gave a boost to the company’s sales. The company name finally was changed to the current

"Britannia Industries Limited" in 1979. In 1982 the American company Nabisco Brands, Inc. became a

major foreign shareholder.

Overview  |  Press Articles  |  Company Releases

New Britannia Tiger  

Britannia Tiger, one of the biggest brands in the kids segment, has re-invented itself to

revolutionize the concept of kids' nutrition in the country. Equipped with a new vision of

leading the kids' nutrition space, Britannia Tiger has revamped its offerings to embody fun

and energy on one hand and health and nutrition on the other. Enriched with growth

nutrients across all its variants -Glucose, Krunch Cookies and Creams, Britannia Tiger

comes with the credo of 'Roz Badho'. 

Aimed at addressing every mother's concern on their kid's nutrition, Britannia Tiger has

undergone a considerable shift in its product offering, transforming itself into a healthier

and tastier avatar. Identifying the role of biscuits as a important component of daily food

and a major carrier of nutrition, Britannia Tiger fortifies itself, across categories, with

growth nutrients like iron, calcium, folic acid, vitamin A and D*. Packed with 25% of daily

growth nutrients (every 100 gms). 

Britannia NutriChoice Oat Cookies

For the first time in India we have Britannia NutriChoice 'Diabetic Friendly' Essentials

specially designed for people with diabetes. There's no longer a need to avoid snacks or

go hungry while traveling or at work. Rather approach snacking in a healthy way with our

Oat Cookies. 

Britannia NutriChoice Oat Cookies are scientifically created to suit the special lifestyle and

nutrition needs of diabetics to manage extreme swings in blood sugar. They are tasty,

crunchy and convenient option for those mid-meal pangs. In addition, the oat fiber lowers

rise in blood sugar, helps control blood cholesterol and helps you feel satisfied and active

for longer. 

Britannia NutriChoice Ragi Cookies

For the first time in India we have Britannia NutriChoice 'Diabetic Friendly' Essentials

specially designed for people with diabetes. There's no longer a need to avoid snacks or

go hungry while traveling or at work. Rather approach snacking in a healthy way with our

Ragi Cookies. Britannia NutriChoice Ragi Cookies are scientifically created to suit the

special lifestyle and nutrition needs of diabetics to manage extreme swings in blood sugar

levels. They are tasty, crunchy and convenient option for those mid-meal pangs. Ragi

helps lower blood glucose levels and in a rich source of magnesium, which is instrumental

for the production of important enzymes. Our Ragi Cookies are a good source of fiber, both

soluble and insoluble, for heart and digestive health. 

Veg Cakes

Britannia Veg Cakes is every vegetarian's dream come true! 100% vegetarian cake with all

the softness and delight a cake should have. Every slice is soft and fluffy, stuffed with real

fruit bits, to give you a cake that is truly delicious, down to the last slice. Add to this zero

cholesterol and a 3 month shelf life and you have a healthy, convenient snack to enjoy any

time, anywhere. 

Grab a pack of Britannia Veg Cake today. Masti ka Green Signal! 

Flavour: Twisty Fruity 

Price and sizes: Rs. 15/- for 75 gm pack. 

Nutrichoice Health Starter Kit

2010 - Britannia Nutrichoice launches a New Year pack - the Nutrichoice Health Starter Kit .

Created for everyone who makes a New Year resolution to become healthy and does not

follow through on it. The Health Starter Kit contains a range of healthy biscutis - 1 pack

each of Nutrichoice Hi-Fiber Digestive, Nutrichoice 5 Grain and Nutrichoice Nature Spice

Cracker. It also has a one week free pass to Talalkars gym that entitles every consumer to

one week free trial of any Talwalkars (TBVF ltd) gym across the country.

In addition to this the pack also contains a Fit Sip Sipper and a fitness chart. All this for

only Rs 100. 

NutriChoice 5 Grain

Most consumers believe that to in order to stay healthy one needs to make certain

compromises on some good things in life. Whether it is missing that extra hour of sleep

over early morning exercise, or eating unappetizing foods over that extra oil-dripping

samosa. At the same time most of us agree that good nutrition cannot come from one kind

of food alone, but from a healthy combination / assortment of several healthy ingredients

put together. Britannia NutriChoice 5 Grain Biscuits are a perfect answer to those looking

for healthy eating options without as much making a compromise on taste, or

convenience, or health. 

Because Britannia NutriChoice 5 Grain biscuits are made from 5 carefully chosen healthy

cereals (Oats that help reduce bad cholesterol, Corn which promotes heart health, Ragi a

good source of both Calcium as well as Fibre, Rice low in fat, and Wheat that provides

wholesome energy). These biscuits are delicately sweetened with natural honey, and

come in a unique large oval shape. It is this large size and the healthy combination of the

ingredients, that make it an ideal hunger buster for those in-between meals time hunger. 

Britannia NutriChoice 5 Grain biscuit pack contains several small single serve pocket

meals packs, so that one is never far away from pacifying hunger on the move. So

whenever you miss your breakfast, or succumb to those unhealthy evening snacks, you

can relish the goodness of health withBritannia NutriChoice 5 Grain biscuits. 

NutriChoice SugarOut

Sounds like yesterday when people commented that healthy foods meant "compromising

on the taste." NutriChoice SugarOut is the most novel product range to have been

introduced in the market. The product is not just sweet but tastes great, and yet

contains no added sugar. 

This is because NutriChoice SugarOut is sweetened with "Sucralose," derived from sugar,

which provides the same sweetness as any other biscuit, without the added calories of

sugar. 

This range is available in 3 delicious variants namely Litetime, Chocolate cream, and

Orange cream, targeted towards all health sensitive people. It is also relevant for

consumers with sugar related ailments. 

We are sure that you will be pleasantly delighted with its great taste and equally surprised

to know that it has no added sugar.

Don't be taken for a ride when you read "Sugar Free" label on many biscuit packs

marketed in India or abroad. Even with 100% no-added sugar, wheat-cereals in biscuits

have their own natural sugar content. Britannia has chosen to represent these biscuits

with "No Added Sugar" claim, as there is no added sugar in the processing of NutriChoice

SugarOut.

NutriChoice Digestive Biscuit

Nothing can be more difficult than making small efforts in our daily life towards healthy

and active living. 24/7 we are engrossed in our busy schedules; skipping meals, missing

walks, along with inadequate sleep and frequently eating-out, all take a heavy toll on our

health.

At least with the new and improved NutriChoice Digestive Biscuit, we have one less thing

to worry about. Made with 50% whole-wheat and packed with added fibre (10% of our

daily dietary needs), these delightfully tasty biscuits are amongst your healthiest bites of

the day.

In your next visit to a shop just look out for its Golden-green international carton pack. 

Try one and you'll know that you've made one smart choice - NutriChoice.

Treat Fruit Rollz

All kids who have relished the yummy creamy treasures of Britannia Treat in exciting

flavors, have yet another reason to celebrate! Britannia Treat launches the amazingly

yummy Treat Fruit Rollz!! These tasty soft rolls are filled with real fruits and provide a

healthy yet mouth-watering treat to the kids. Fruit Rollz comes in four masti fruit flavours -

Juicy Apple, Strawberry Surprise, Tangy Orange and Delicious Dates! 

Want to know a little secret? They make the best tiffin treats! So during snack time what

better than to munch on the delicious and healthy Fruit Rollz and discover the yummy fruit

flavor from within the shells. Keeping up with Britannia's platform of 'taste bhi, health bhi',

Fruit Rollz is indeed a yummy snacking option for kids, while keeping the Moms assured

about the goodness provided by the fruit filling.

So go on and treat yourself to the lip-smacking snack! 

New Britannia Milk Bikis

Milk Bikis, the favourite growth partner of Kids, now brings greater value and delight to all

with its new product and pack design. Recently re-launched in its existing Southern &

Eastern markets, and extended across India, the new Milk Bikis is all set to add excitement

and appeal to ‘nutritious’ food. Whoever said that ‘good food’ needs to look ‘dull and

boring’, will just have to take a look at Milk Bikis.

With a unique and attractive honeycomb design and an enhanced product experience, the

new biscuit prompts the ‘Kid’s will love it’ reaction amongst mothers. The milk goodness in

the recipe is now enhanced with SMART NUTRIENTS – 4 vital vitamins, iron and iodine,

proven to aid mental and physical development in growing kids. The premium packaging,

besides appealing to kids, also ensures that the biscuits remain fresh and crisp.

So, whether its breakfast time or snack time at school, rest assured that kids will look

forward to munching these crunchy, milky biscuits which even helps in their development.

And yes, adults won’t be far behind in reaching out for a pack! 

these words :-

News = North East West South.

Chess = Chariot,Horse, Elephant,Soldiers.

Cold = chronic Obstructive Lung Disease.

Joke = Joy of Kids Entertainment.

Aim = Ambition in Mind.

Date = Day and Time Evolution.

Eat = Energy And Taste.

Tea = Taste And Energy Admitted.

Pen = Power Enriched in Nib.

Smile = Sweet Memories In Lips Expression.

Bye = Be with You Everytime

Family = Father And Mother I Love You

Maths = Murder Attempt On The Healthy StudentsLogin Sign Up   Delhi National Search  Remember My LocationGO

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