BRITISH ANTARCTIC MICROLIGHT EXPEDITION

Our MISSION

Flying for Freedom, in partnership with Help for Heroes (H4H), are mounting a daring expedition to the south pole to highlight how flying can help injured service personnel make a successful transition back into civilian life.

ROYAL SUPPORT FOR OUR ENDEAVOUR

Our attempt is supported by the Royal Foundation of the Duke and Duchess of Cambrodge and Prince Harry via their Endeavour Fund.

Royal Foundation Endeavour Fund Bradning on our PulsR Flex-Wing. (Opposite): Expedition Leader Lt Col (Ret) James Harris briefs HRH Prince Harry, with John Laity and Nathan Forster

The Royal FoundaTionof The duke and duchess of Cambridge

and Prince harry

CONTENTS

Intorduction 3Winning at many levels 5Backing Disability 8The Expedition 8Our Plan & Time Table 9Television & Coverage 10Told There Way 10Media & Events 11Sponosorship 12Almost There 13

2014 Expedition Map

February 2014: Cold weather test flying from Arvidsjaur Flugtag, Sweden

When an able bodied athlete breaks a world record, it is news. When a disabled athlete crosses the finish line it is news, with added inspiration and emotion. However, rarely is it a world first. Able bodied athletes and explorers hold the accolade of being the world’s first and are committed to the record books, disabled athletes set disabled records.

Flying for Freedoms attempt on Antarctica is your chance to change this inequality. A group of wounded, injured and sick can be first to land at the South Pole by Microlight with your help. Something never before achieved by the able bodied.

You can be a part of their attempt. Your organisation can share in the emotion and inspiration. Your employees can be the Heroes to our Heroes for making it all happen.

Together we can change perceptions of what can and can’t be achieved.

INTRODUCTION - ADAPTIVE SPORTS for our wounded, injured and sick

P&M Aviation GTRDonated by Lord & Lady Digby Jones of Birmingham

Backing Disability

The London 2012 Paralympic Games attracted a cumulative TV audience of 3.8 billion in over 115 countries. Something not missed by brands such as EDF Energy, Sainsbury’s, Coca Cola and Lloyds TSB. Engaging with a disability makes strong and far reaching integrated multi-platform campaigns.

(Above) FFF Team Member Capt Luke Sinnott at the 2013 Paralympic Games. Luke is part of the TeamGB Sailing team.

THe EXPEDITION

Our south pole attempt will be the culmination of five years planning, training and testing. With support from sponsors and supporters we can deploy to antarctica in december 2014 for an attempt on the south pole in Jan 2015.

IT CAN'T LOOSE

The Expedition will set several Aviation firsts:

> First to fly a flex-wing microlight in Antarctica> First to land a microlight at the South Pole

Whether successful or not in these attempts, our expedition will help drive down the cost of disabled flight training by securing sponsorship and equipment for Flying for Freedom.

EXPEDITION EQUIPMENT

The expedition is a huge technical challenge as it has never been attempted before and so we have to modify or design from scratch what we need. This is a great opportunity for business and industry. From converted snowmobile helmets to newly designed prosthetics, our equipment has to be extremely light, but robust enough to withstand the rigors of the coldest place on earth.

For safety and servicing reasons we hope to take a minimum of five (5) Aircraft with us. These are likely to be P&M PulsR Microlights that are open cockpit, but have a full fronted visor. Wheels are to be replaced with snow boards for landing and small metal fittings need to be tested, alongside ideas to warm the engine prior to starting. The biggest change will be the total replacement of the wiring loom and fuel lines. Rubberised wiring becomes brittle and crumbles away at the over time in Antarctic temperatures.

Expedition Air Team Leader Richard Meredith-Hardy, First person to overfly Mt

Everest in a Flex-Wing Microlight...towing an

Hanglider

Erland

THe PLAN

The final plan may change because there are a number of options depending on logisitcs and stores positioning. The expedition will fly three to five aircraft from the McMurdo Station up the Great Ice Road to the South Pole and then (with enough support from sponsors) onto Union Glacier. In support of the aircraft will be two ground vehicles carrying fuel, provisions and medical support.

IS IT POSSIBLE?

White out weather conditions, 180 mph winds, - 30O C temperatures and tiny open cockpit aircraft. It may seem impossible, but modern clothing and our aircraft design make our expedition safer and more achievable than the attempts made by the early aviation pioneers. Our aircraft have better performance and range than those flown in 1928 and our pilots face “impossible” everyday.

TIME TABLE

Our TimeTable is as follows:

2014> February - Cold Testing and Training (Complete)> June / July - Airshow Seasson> August - Mock Expedition> November - Equipment Shipped to New Zealand> December - Airlift to McMudro,Antarctica> Christmas - Attempt on South Pole

2015 > Janruary - Return flight from the Pole> February - Airlift back to Chrsitchurch, New Zealand> March - Equipment and Team back to RAF Brize Norton

Our team can support Sponsor Events and Fly-ins across 2014.

FFF Exedition Pilot Dave Sykes, first disabled person to fly solo from England to Australia,

FLex-Wing MICROLIGHT

Faced with bad weather we can land and completely de-rig the wing. Something early aviators couldn’t do.

(Left) G-CHGA aka “The Flying Dig’ flying at -12O C off an ice runway 100 km North of the Arctic Circle.

(Above) 1928, Richard Byrd’s Flight to the South Pole required Aircraft to be reassembled prior to the attempt.

Expedition Guide and Team Cameraman Kirk Watson has spent six seasons in Antarctica as a Safety Guide for BAS (British Antarctic Survey)

TELEVISION

Since 2009, we have been filming our preparations for Antarctica, including our testing expedition to Northern Sweden. We are now in final negotiations for a two part TV Documentary, scheduled for the Factual Drama slot following on from UK prime time.

Our documentary focuses on the ability of our team, not disability. We tell the story of the Expedition and reference to our teams history is covered by a “Band of Brothers” style talking heads at the end of each episode.

In doing something that has never been attempted before the expedition has real elements of danger and the unknown. Antarctic Drama is not new to our Team Cameraman, Kirk Watson or Team Doctor, Matt Edwards. Kirk and Matt made ‘South of Sanity” the first ever motion picture to be written, shot and produced on location in Antarctica.

COVERAGE

In building up to Antarctica, we have recieved coverage across the following News channels:

> Sky News (Audience 2,555,000)> ITV Lorraine > SSVC / BFBS > SVT - Sveriges Television (Audience 30% by Population)> Sveriges Radio P4 (31.3% by Population)> ITV Anglia > ITV Tyne Tees > BBC Scotland> ITV South West> ITV South East> ITV Yorkshire

Later this year we hope to appear on BBC Top Gear as a feature and are sheduled to fly BBC Breakfast presenter Mike Bushell. Our newest flex-wing trainee, HRH Prince Harry is likely to create a media stir too.

TOLD THEIR WAY

This story is told by our wounded, injurred and sick. We have an embedded film team to capture the action and the team is creatively involved. The result - astounding.

(Above) FFF Team Member Nathan Foster filming take offs from Arvidsaur.

Erland

ON-LINE

We are partnered with Help for Heroes and share a joint Marketing and PR strategy. All our tweets and Facebook content is posted and distributed by Help for Heroes (Offical):

Facebook: 328,999 Likes (Most Popular:18-24s and 35-44s)

Twitter: 228,000 Followers

YouTube: 1,555,040 views(X-Factor Charity Single views)

helpforheroes.co.uk - 324,600 by Alexa.

(Above) One of our team Landrovers at -13OC on a frozen lake in Sweden. This was donated to us by Flix Media Limited and the Perrins Brothers. Ben Perrins drove it to all the way to Sweden from the UK to support us.

MEDIA

Our preparations have featured in the following publications:

> Telegraph (Readers 400,000)> The Sunday Times (Readers 885,612)> The Daily Star (Readers 535,957)> The Daily Express (Readers 529,648)> The Sun (Readers 2,409,811)> The Times (Readers 399,339)> Evening Gazette (Teesside) (Readers 40,546)> Pitea-Tidningen (Sweden) > MF Flying (Readers 2600)> Pilot (Members/Readers 3000)> Flyer (Readers 3600)> Loop (Readers 4000)

Our Activity is public facing and we form part of the overall PR fundraising strategy for Help for Heroes, under Adaptive Sports. As an official Endeavour Fund Project, we also form part of the media plan for the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry.

EVENTS

With Patronage from the Royal Airforce, British Army and Royal Navy we enjoy free access to the biggest air-shows in the UK:

Royal Intentional Air Tattoo 2014 - (2013:130,000 Visitors) Attendance at the 2014 event is expected to be higher as it is the Red Arrows 50th Anniversary. FFF will be opening the show to the Press and Public on 3rd June.

Farnborough 2014 (2012: 109,000 Trade Visitors) We plan to be at Farnborough will be in Support of Airbus Military and A400M

NEC Flying Show (2013: 24,000 Public Visitors)

For 2014, our expedition to Antarctica is a key event for the Royal Foundation and forms part of HRH Prince Harry’s media schedule for the year.

We CAN SUPPORT EVENTS AND PRODUCT LAUNCHES ACROSS EMEA

(Above left - right) Sky News interview, RIAT 2013 and our Patron Lord Digby Jones halping FFF Sponsor Trig launch their new range of Transponders

Flying for Freedom Expedition Pilots Luke Sinnott and Alan Robinson at a photshoot for the 2013 Range Rover Sports

Expedition Air Team Doctor Matt Edwards has wintered in Antarctica as Doctor to BAS (British Antarctic Survey)

Erland

SKI FITTED PULSR Microlight

4 NEEDED £ 35,000

DONATED £ 25,000

Modified SNOWMOBILE HELmet

10 NEEDED £ 250

SKI FITTED PULSR MicrolightP&M QUICKR Microlight

CUSTOM HANGAR TENT

£ 99.95

5 NEEDED

SLEEPING BAG

£ 435

ONE DAY RATION PACK (3600 Kj)

1012 NEEDED £ 24

STOVE

£ 90

ENGINE COLD START

DONATED £ 150

TRANCIEVER RADIO (+VOR)

AIRCRAFT FUEL

7 NEEDED £ 200

8500 LT N EEDED

MICROLIGHT GPS

7 NEEDED £ 300

ADVANCED

TRAINER

£ 675

ANTARCTIC FLYING SUIT

£ 125

ANTARCTIC FLYING BOOTS

£ 100

FLYING MITS

ADVANCED

TRAINER

BASICTRAINER

£ 1500

£ 35,000

COLD START AT:

-30 Co

ER

DONATED15 DONATED 15 DONATED15 DONATED

5 NEEDED

HEATED Liners / GLOVES

1 DONATED

LD START

-30

ANTARCTIC RECOVERY INSURANCE

£ 80,000 £ 150,000Cover N EEDED £ 350,000 DONATEDDONATED

AIRLIFT TO ANTARCTICA

ALMOST THERE

Our Expedition is BIG and we almost have all we need to make our attempt. However, what we have will not get us to the Pole. With your help we could make it. What we need now is funds for the emainder of our equipment fuel sponsorship and emergency Insurance Cover.

READY TO GO

READY TO GO

READY TO GO

IN SERVICE

READY TO GO

READY TO GO

READY TO GO

READY TO GO

READY TO GO

MAKE IT HAPPEN

Did you watch when Felix Baumgartner jumped from the edge of space? This is your chance to make the world stop and witness something as special.

SPONSORSHIP - How can you get involved

We need about £1.2 million to pull off the expedition, which at the same time will establish five flying schools around the UK to support disability flight training. How much you contribute, will dictate what we can provide you in return for your support.

As you can see from the pictures oposite we are well on our way to Antarctica. However, we still need fuel, insurance, more aircraft and ground support vehicles to make our attempt.

OUR DETAILS

Make a small donation at: www.bmycharity.com/flyingforfreedom/

Payments can be to our project office:

Flying for Freedom & The British Antarctic Microlight ExpeditionLane End Farm, Wembworthy, Chulmleigh, Devon, EX18 7QA

‘Flying for Freedom’ | The co-operative bank | Sort Code: 08-92-99 | Account Number: 6564090

www.fly2pole.com

John Laity Co-Founder Flying for Freedom

(m) +44 (0) 7514 107977 (w) +44 (0) 1666 860465john.laity@fly2pole.com

ROUTE TO THE POLE 2014

McMurdo

South Pole

South Pole Traverse (995 miles)

Mt Vinson(16,000 feet)

From New Zealand

BRITI

SH

ANTARCTIC

MICROLIGHT

EXPEDITION

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flying

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freedom

adventure

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