SHIELDS ST

OR

IZA

BA

AVE

GRAFTON AVE

LAKEVIEW AVE

SARGENT ST

19TH AVE

RA

MSE

LL S

T

VIC

TO

RIA

ST

SAGAMORE ST

VER

NO

N S

T

HEA

D S

T

GARFIELD ST

JU

NIP

ER

OS

ER

RA

BL

VD

SAN JO

SE A

VE

B R O T H E R H O O D W AY

BR

IGH

T ST

WILSON ST

MO

NTI

CEL

LO S

T

BYXB

EE S

T

THRIFT ST

MONTANA ST

SADOWA ST

GOETHE ST

R ICE

T

FLOURNOY ST

PA L M E T T O A V EI-280 SOUTHBOUND

I-280

FFAMP I-280 NORTHBOUND

DE LONG STSAIN

T C

HA

RLE

S A

VE

PLY

MO

UTH

AV

E

SHAKESPEARE ST

CA

PIT

OL

AVE

RA

LSTO

N S

TBEV

ERLY

ST

AR

CH

ST

ALE

M

AN Y

B LV D

MINERVA ST

RANDOLPH ST

BROAD ST

1/4 Mile

BROAD STREET

BROAD STREET

NEIGHBORHOOD PROFILE

I N V E S T I N N E I G H B O R H O O D S2

Neighborhood Features

The Broad Street commercial corridor, including Broad and Randolph streets, primarily serves the Ocean View neighborhood, the "O" in the three neighborhoods commonly referred to together as the "OMI": Ocean View, Merced Heights, and Ingleside. It is home to a long-standing African American community and growing Chinese and Latino communities.

Broad Street and Randolph connect through Orizaba forming a major road artery of the neighborhood. The area is mostly composed of single family residences with family serving businesses mostly at block corners along the corridor. The area is served by the M Muni line which runs straight across the Ocean View neighborhood.

Ocean View public library anchors the social capital of the neighborhood, offering support and resources to the community. Several organizations have been active over the years providing services to the corridor and advocating for improvements , these include: Ocean View Alliance of Californians for Community Empowerment (ACCE) and OMI Community Collaborative are actively organizing in strategies to improve safety and revitalize Broad Street corridor. Opportunities exist to build on the momentum of residents organizing to improve the area around Broad and Randolph to support new and existing businesses.

Commercial District Health

Broad Street is a small, mostly residential commercial district. Between 2006 and 2012 sales tax captured within the district grew by 5%, compared with 17% growth Citywide. The corridor features a high concentration of churches and social service agencies, a few small markets and liquor stores, and a small number of neighborhood-serving retail establishments. The corridor struggles with a high vacancy rate; many of the vacant retail spaces appear to require some capital investment in order to become leasable.

Public safety, including pedestrian safety, along Broad Street is a concern for business owners and residents. Crimes appear in smaller, consistent clusters between 19th Avenue and Bright Street with the largest clusters concentrated at Orizaba, Capitol and Plymouth Avenues. (Source: SFPD incidents data, November 2009-October 2012) Merchants and advocates express concern about robberies, vandalism, homicide, and speeding automobiles.

Demographics

Some 18,700 people live within a one-quarter mile radius of the Broad Street commercial corridor. Its population is younger than San Francisco’s overall, with a higher proportion of children under 18 years old. Nearly 50% of the population is made up of Asian residents, and has a higher proportion of black and Latino residents than that found Citywide. Its Latino population is also higher than the City overall. There are about 6,300 housing units in the area, mostly in single family or small two to four unit multi-family structures. There are more homeowning households in the neighborhood than there are renters. Family households are in the majority in the Broad Street neighborhood and less than a quarter of households are single-person households. Household incomes in the neighborhood are lower than Citywide averages although the proportion of households living under poverty levels are lower than that of the City overall. Only 13% of households are without cars.

SEE MORE ON PAGE 3

SEE MORE ON PAGE 4

SEE MORE ON PAGE 7

BROAD STREET SUMMARY

Invest in Neighborhoods is a City initiative to provide focused, customized assistance to meet the specific needs of San Francisco’s neighborhood commercial corridors.

This assessment is a snapshot of existing conditions in Broad as of February 2013. It will help to inform the City’s investments in the neighborhood, and provide a resource for neighborhood stakeholders.

Contents include:

- Neighborhood Features

- Commercial District Health

- Key Takeaways

- Demographics

- Land Use

- Business Mix

- Transportation

- Existing Plans & Interventions

Note: This document includes some subjective descriptions of the neighborhood based on findings gathered through direct observation and interviews with key neighborhood stakeholders.

3N E I G H B O R H O O D P R O F I L E : B R O A D S T R E E T

NEIGHBORHOOD FEATURES

Notable Places

1 Ocean View Library2 Minnie and Lovie Ward Recreation Center3 Brotherhood Way Open Space4 Cayuga Playground5 Randolph and Bright Mini Park6 IT Bookman Community Center

Cultural Events

Monthly neighborhood clean ups coordinated in partnership with DPW

Merchant & Resident Groups

Oceanview Neighbors supported by SF Alliance of Californians for Community Empowerment (ACCE)

Oceanview-Merced Heights-Ingleside Community Collaborative (OMI-CC)

Oceanview-Merced Heights-Ingleside Neighbors in Action (OMI-NIA)

MERCEDHEIGHTS

PLAYGROUND

SANFRANCISCOGOLF CLUB

LAKEMERCED

PARK

HILLCREST ANDOCEAN VIEWCORRIDOR

BROOKSPARK

BROTHERHOODAND CHESTER

MINI PARK

LESSING AND SEARSMINI PARK

SARGENTSTREET PARK

LAKEVIEW/ASHTONMINI PARK

HIP HOP TOHEALTHCLINIC

JOSE ORTEGAELEMENTARY

SCHOOL

SHERIDANELEMENTARY

SCHOOL

CHERISHSENIORCARE

CATHOLICCHARITIES SF

ADULT DAY PROGRAM

LOU

ISBU

RG

ST

OR

IZA

BA

AVE

SHIELDS ST

SARGENT ST

TAR

A ST

FARRAGUT AVE

AS

HTO

N A

VE

JULE

S A

VE

LAWRENCE AVE

19TH AVE

FAXO

N A

VE

LAKEVIEW AVE

GRAFTON AVE

MISSION ST

MIR

AM

AR

AVE

RA

MS

ELL

ST

GR

AN

AD

A A

VE

VIC

TO

RIA

ST

SAGAMORE ST

VER

NO

N S

T

BR

IGH

TON

AV

E

JUN

IPER

OS E R

RA

BLV

D

LEE

AVE

HEA

D S

T

LIEBIG ST

MO

NTI

CEL

LO S

T

MONETA

W AY

BYX

BEE

ST

GARFIELD ST

GOETHE ST

CAYU

GA AVE

PALMETTO AVE

SAN

JOS

E AV

E

WILSON ST

FLOURNOY ST

MONTANA ST

THRIFT ST

RICE

JOSI

AH A

VE

SADOWA ST

LAURA ST

SEAR

S ST

MAR

GARE

T AV

EM

AJES

TIC

AVE

CAIN

E AV

E

BROAD ST

FARALLONES ST

LOBOS ST

I-280 SOUTHBOUND

ALEM

ANY BLVD

I-280 N ON RAM

P

I-280

S OFFRAM

P

I-280 NORTHBOUND

DE LONG ST

SAIN

T C

HA

RLE

S A

VE

PLY

MO

UTH

AV

E

SHAKESPEARE ST

CA

PIT

OL

AVE

SUM

MIT ST

BEV

ERLY

ST

RANDOLPH ST

RA

LSTO

N S

T

AR

CH

ST

MINERVA ST

BR

IGH

T ST

1

2

3

4

56

S

GOLDEN GATE PARK

SUNSETBRANCH LIBRARY

OCEAN PARKHEALTH CENTER

SELF-HELPFOR ELDERLY

SELF-HELPFOR ELDERLY

JEWISHFAMILY SERVICES

JEFFERSONELEMENTARY SCHOOL

JEFFERSON SCHOOL AGEDCHILD DEVELOPMENT CENTER

LAWTONELEMENTARY SCHOOL

JEFFERSONNURSERY SCHOOL

Irving Street (Outer Irving)1/4 Mile 0

1,000 Feet

IRVING ST

KIRKHAM ST

JUDAH ST

25

TH A

VE

16

TH A

VE

17

TH A

VE

21

ST A

VE

18

TH A

VE

20

TH A

VE

24

TH A

VE

26

TH A

VE

23

RD

AV

E

27

TH A

VE

31

ST A

VE

28

TH A

VE

22

ND

AV

E

29

TH A

VE

30

TH A

VE

15

TH A

VE

LINCOLN WAY

MARTIN LUTHER KING JR DR

MARTIN LUTHER KING JR DR

MIDDLE WEST DR

STOW LAKE DR

19

TH A

VE

CRO

SSOVER

DR

TRANSVERSE D

R

READ NEIGHBORHOOD FEATURES SUMMARY ON PAGE 2

Orin Zebest

I N V E S T I N N E I G H B O R H O O D S4

Broad StorefrontsTOTAL STOREFRONTS % VACANT

53 17%

Demographics

No. of Households

5,771Median Household Income

$66,337District Population

18,698

BROAD 1/4 MILE DEMOGRAPHIC AREA

White 22%

Black 13%

Asian 49%

Native American / Hawaiian or Pacific Islander 1%

Other / Two or More 15%

% Latino 20%

Church 13

Personal Services 8

Professional Services 5

Liquor Store 4

Other 4

Limited Restaurant 3

Medical Services 2

Small Market 2

Auto Repair 1

Clothing 1

Gas Station 1

Vacant Storefronts 9

Source: November 2012 parcel inventory within

Commercial District Area (see boundary map on page 6)

conducted by Planning Department / OEWD.

COMMERCIAL DISTRICT HEALTHREAD COMMERCIAL DISTRICT HEALTH SUMMARY ON PAGE 2

Sales Tax (2nd Quarter, Fiscal Year) BROAD TRADE AREA

CITYWIDE BROAD

Sales Tax Change 2006-2012

17% 5%

COMMERCIAL DISTRICT AREA STOREFRONTS

$15,000

$12,000

$6,000

$9,000

$3,000

$0 20072006 2008 2009 2010 2011 2012

$11,

491

$11,

119

$11,

311

$10,

504

$12,4

06

$11,

152

$12,0

91

5N E I G H B O R H O O D P R O F I L E : B R O A D S T R E E T

“Businesses have opened, but they do not last very long as there is not a critical mass of services or an anchor grocery store that can keep the residents shopping in their neighborhood.”

Community Advocate

Recent Accomplishments

KEY TAKEAWAYS

STRENGTHS

• OMI-CC is active, engaged and working on a strategy for the Broad / Randolph corridor

• Ocean View Neighbors, a newly formed neighborhood group, has launched clean-ups, conducted a survey of resident and merchant needs, and is committed to revitalization of the corridor

• Two new storefront businesses were recently opened by local residents

• Ocean View library is a community asset, engaged in the neighborhood and responsive to needs

• Banners, installed last summer, contribute to neighborhood identity and pride

OPPORTUNITIES

• Develop business attraction and retention strategy: community has identified the need for a café, full service grocery store, and other neighborhood-serving retail

• Work with existing corner stores to diversify offerings; bring in fresher, healthier foods

• A number of retail spaces are available for lease, including at the intersection of Broad and Capital

• A façade improvement could have big impact

• Use Ocean View library as an anchor to engage people, offer small business classes, support and resources to open local business

• Support the newly formed Ocean View Neighbors to build organizational capacity and implement projects

Community successfully advocated

for keeping the M Line from being

moved off Broad Street.

Ocean View Neighbors organized

a neighborhood walk with elected

officials to talk about Broad

Street.

CHALLENGES

• Much of existing building stock is in poor condition and does not comply with present day safety standards

• Many concerns regarding pedestrian safety and speeding autos

• District feels unsafe; poor lighting, chronic litter and dirty sidewalks

• Poor physical conditions: graffiti, dilapidated awnings, and illegal dumping

• Vacant lots and storefronts

• Lack of diversity in retail to meet neighborhood demands

• High number of storefronts occupied by churches diminishes capacity for neighborhood-serving retail

Ocean View Neighbors conducted

a survey of merchants and

residents.

ORIZABA

AVE

19TH AVE

GRAFTON AVE

VICTORIA

ST

HEA

D ST

HURON AVE

MIRAM

AR AVE

LEE AVE

MONTANA ST

THRIFT ST

FLOURNOY ST

GOETHE ST

BROAD ST

I-2 8 0 N ON R AMP

I-280 NORTHBOUND

DE LONG ST

GO

NZA

LEZ DR

SHAKESPEARE ST

JUN

IPE RO

S ERR

AB

LVD

RANDOLPH ST

CAPITO

L AVE

PLYMO

UTH

AVE

LOBOS ST

LAKEVIEW AVE

BRIGH

T ST

SHIELDS AVE

GARFIELD ST

ASHTO

N AVE

SADOWA STBROTHERHOOD WAY

SAGAMORE ST

FARALLONES ST

CommercialDistrict Area

Trade AreaSEE BROAD: BUSINESS MIX

1/4 Mile Demographic AreaSEE BROAD: DEMOGRAPHICS

SAN JO

SE A

VE

JOSI

AH AVE

MARG

ARET A

VEM

AJEST

IC A

VECAIN

E AVE

MINERVA ST

VERNO

N ST

MO

NTICELLO

ST

BYXBEE ST

RALSTO

N ST

BEVERLY ST

BROAD STREETDATA

APPENDIX

NOTE:

Demographic data

presented on page

7 represents the

area within 1/4 mile

of the Broad Street

commercial district.

Business mix data

presented on page 9

corresponds with the

Trade Area indicated

on the map.

Broad Street storefronts

data presented on page

4 corresponds with the

Commercial District

Area indicated on the

map.

Study Area Boundaries

7D A T A A P P E N D I X : B R O A D S T R E E T

APPENDIX

BROAD STREET: DEMOGRAPHICS

Race / Background CITYWIDE BROAD

White 48% 22%

Black 6% 13%

Asian 33% 49%

Native American / Hawaiian or Pacific Islander 1% 1%

Other / Two or More 11% 15%

% Latino 15% 20%

Male / Female Ratio 51/49% 51/49%

Foreign Born 36% 43%

Linguistic Isolated Households 14% 15%

Age

Under 5 4% 4%

5 to 17 9% 12%

18 to 34 30% 31%

35 to 59 37% 34%

60 and over 19% 19%

Households

Family Households 44% 55%

Single-Person Households 39% 18%

Non-Family Households 17% 27%

Average Household Size 2.3 3.4

Average Family Household Size 3.1 4.3

Income

Median Family Household Income $86,670 $79,993

Per Capita Income $45,478 $26,109

% Poverty 12% 13%

Unemployment 7.0% 11.0%

Education

High School or Less 29% 42%

Some College / AA Degree 20% 27%

College Degree 31% 23%

Post Graduate 20% 7%

Housing

Renting Households 62% 39%

Rental Vacancy Rate 3.4% 8%

Median Rent $1,260 $1,274

Housing Type

Single Family Housing 33% 65%

2 - 4 Units 21% 10%

5 - 9 Units 10% 2%

10 units or more 35% 23%

No. of Households

5,771 vs. 345,810 Citywide

No. of Housing Units

6,297vs. 376,940 Citywide

Median Household Income

$66,337vs. $71,420 Citywide

Population

18,698vs. 805,240 Citywide

Population Density

37 per acre

vs. 27 Citywide

Median Age

37.4vs. 38.5 Citywide

Education

The majority has at least some college education.

READ DEMOGRAPHICS SUMMARY ON PAGE 2

Unemployment

11%vs. 7% Citywide

% of Households Without a Car

13%vs. 29% Citywide

Residential Density

12 units per acre

vs. 12 Citywide

I N V E S T I N N E I G H B O R H O O D S8

APPENDIX

ORI

ZABA

AVE

SHIELDS ST

SARGENT ST

SAIN

T CH

ARL

ES A

VE

LAKEVIEW AVE

19TH AVE

RAM

SELL

ST

VICT

ORI

A ST

SAGAMORE ST

VERN

ON

ST

JUN

IPERO

SE RR

AB

LV D

HEA

D S

T

CHES

TER

AVE

B RO TH ERHOOD W AY

MO

NTI

CELL

O S

T

BYXB

EE S

T

MONTANA ST

THRIFT ST

BRIG

HT

ST

LOBOS ST

BROAD ST

SADOWA ST

PALM E TTO AV EI -280

NAMP

ALEMANY BLVDI-280 SOUTHBOUND

I -280FF

AMP I-280 NORTHBOUND

DE LONG ST

PLYM

OU

TH A

VE

RANDOLPH ST

CAPI

TOL

AVE

RALS

TON

ST

BEVE

RLY

ST

ARCH

ST

OCEANV IEW

MINERVA ST

OR

TERRAC

E OR

BROAD STREET: LAND USE

Zoning

ZONING COLOR KEY

Commercial

Public

Residential

OR

IZA

BA

AVE

SHIELDS ST

SAIN

T C

HA

RLE

S A

VE

SARGENT ST

CH

EST

ER A

VE

BROTHERHOOD WAY

19TH AVE

LAKEVIEW AVE

RA

MS

ELL

ST V

ICTO

RIA

ST

SAGAMORE ST

VER

NO

N S

T

HEA

D S

T

MO

NTI

CEL

LO S

T

BY

XBEE

ST

BR

IGH

T ST

PALMETTO AVEALEMANY BLVD

JOSI

AH A

VE

MONTANA ST

THRIFT ST

SADOWA ST

FONT BLVD

BROAD ST

FARALLONES ST

LOBOS ST

SAN JOSE AVE

I-280 SOUTHBOUND

PLY

MO

UTH

AV

E

CA

PIT

OL

AVE

SUM

MIT ST

JUN

I PER

OSER

RA

BL V

D

BEV

ERLY

ST

RA

LSTO

N S

T

RANDOLPH ST

AR

CH

ST

MINERVA ST

1/4 Mile 0

1,000 Feet

Neighborhood Zoning

NC-1 NEIGHBORHOOD COMMERCIAL

RH-1 RESIDENTIAL SINGLE FAMILY

1/4 Mile 0

1,000 Feet

Vacancy & Opportunity Sites

Vacant Lots & Surface Parking Lots

Vacant Storefronts

Spaces indicated as “Vacant Storefronts’ include

all ground floor commercial spaces that were

unoccupied as of February 2013.

9D A T A A P P E N D I X : B R O A D S T R E E T

APPENDIX

Summary of Business by Categories, 2011

Source: Business data provided by Infogroup, Omaha NE Copyright 2012,

all rights reserved. ESRI forecasts for 2011.

BROAD STREET: BUSINESS MIX

NAICS BUSINESS CATEGORY BUSINESSES EMPLOYEES

Construction 21 79

Manufacturing 2 5

Retail Trade 20 49

Transportation & Warehousing 5 17

Information 2 6

Finance & Insurance 7 17

Real Estate, Rental & Leasing 2 14

Professional, Scientific & Tech Services 29 66

Admin. Support, Waste Mgmt. & Remediation Services 5 13

Educational Services 3 90

Health Care & Social Assistance 8 51

Arts, Entertainment & Recreation 2 16

Accommodation & Food Services 4 23

Other Services (except Public Administration) 35 165

Public Administration 1 33

Unclassified Establishments 5 15

Leakage / Surplus Factor by Industry Group, Broad

The Leakage / Surplus Factor summarizes the relationship between supply (retail sales by businesses in the commercial district) and demand (consumer spending by

households within a quarter-mile radius of the commercial district). As the Leakage / Surplus Factor trends toward +100, the market is experience leakage, meaning there

is less retail activity relative to local demand. As the factor trends toward -100, this means that the market is in surplus and retail activity is in excess of local demand.

No. of Businesses

151No. of Employees

662

SURPLUS LEAKAGE

Employees by Category

Businesses by Category

I N V E S T I N N E I G H B O R H O O D S10

APPENDIX

ORI

ZABA

AVE

SHIELDS ST

SARGENT ST

SAIN

T CH

ARL

ES A

VE

LAKEVIEW AVE

19TH AVE

RAM

SELL

ST

VICT

ORI

A ST

SAGAMORE ST

VERN

ON

ST

JUN

IPEROSE

RRAB

LVD

HEA

D S

T

CHES

TER

AVE

B ROTHE R HOOD WAY

MO

NTI

CELL

O S

T

BYXB

EE S

T

MONTANA ST

THRIFT ST

BRIG

HT

ST

LOBOS ST

FARALLONES ST

BROAD ST

SADOWA ST

P AL M E TTO AVE

I -280 ON RAM PI-280 SOUTHBOUND

I -280FF

AMP

A LEM AN Y B LVD

I-280 NORTHBOUND

DE LONG ST

PLYM

OU

TH A

VE

RANDOLPH ST

CAPI

TOL

AVE

RALS

TON

ST

BEVE

RLY

ST

ARCH

ST

OCEANVIEW

MINERVA ST

ORTERRACE

"

54

54

54

54

28

28L

M

M

1/4 Mile 0

1,000 Feet

BROAD STREET: TRANSPORTATION

Major Transit Lines

Bicycling

Bicycle Racks 1

Walking

Key Walking Streets ( see map )

Parking

Metered Spaces 0

Unmetered Spaces 386

Parking Garages / Lots 1

Major Transit Lines

M inbound/outbound on Broad and Randolph Streets

28, 28L inbound/outbound on Junipero Serra Boulevard

54inbound/outbound

on Plymouth Avenue and Sagamore Street

Mayor

Edwin M. Lee

Board of Supervisors

David Chiu, President

Eric Mar

Mark Farrell

Katy Tang

London Breed

Jane Kim

Norman Yee

Scott Wiener

David Campos

Malia Cohen

John Avalos

V.0

9.1

2.2

013

District Supervisor

John Avalos, District 11

Land use and business inventory survey for Broad Street conducted by San Francisco State University USP680 Fall 2012 student Daniel Marroquin.

Land use and business inventory survey for Broad Street conducted by San Francisco State University USP680 Fall 2012 student Daniel

Marroquin. The Invest in Neighborhoods Commercial District Profiles have been brought to you by:

To learn more about Invest in Neighborhoods please visit our website at

http://oewd.org/IIN.aspx, or contact the Office of Economic and Workforce

Development at (415) 554-6969 or moewd@sfgov.org and ask to speak with

a member of the Invest in Neighborhoods team.