broadband in the home. source: homebroadband adoption2006, may 2006 internet.org
TRANSCRIPT
YOU ARE MORE LIKELY TO HAVE HOME BROADBAND IF YOU:
• Are under age 50
• Have a college education
• Make over $75k
• Live in an urban or suburban community
BROADBAND ACCESS CHANGES HOW PEOPLE
USE THEIR TIME
• Less time watching television
• Less time shopping in stores
• Less time reading newspapers
• Less time spent in traffic
• More work at home
Source: The Broadband Difference, PEW Internet
BROADBAND USERS
• Use email pretty much like dial-up users do
• Are active information seekers and comparison shoppers and are willing to buy products online
• Download music and videos, play games online
• Use Voice Over Internet Protocol (VoIP)
• Are more likely to bank and pay bills online
• Create their own CONTENT!
USER-GENERATED ONLINE CONTENT BY HOME BROADBAND USERS
• 11% Create their own blog
• 17% Create their own webpage
• 16% Create web pages or blogs for others
• 32% Share something online they created – artwork, photos, stories, videos
• Equals 36 million AmericansSource: HomeBroadband Adoption2006, May 2006 www.Pew Internet .org
TRENDS IN SHARING CONTENT
• Mashups
www.programmableweb.com
• Audio and Video Blogs
www.mnstories.com
• Social Bookmarks
http://del.icio.us
www.furl.net
• Wikis
www.wikipedia.com
WI-FI IN THE HOME
• Being unleashed changes everything!
• Any time any place
• The whole household can be online at the same time
• Vote for the American Idol from your couch
• Watch how-to videos while cooking in the kitchen
• Surf the web from your deck