BROADCASTING

BROADCASTING #1 way to reach your audience!NOTE

BUY MORE TV & RADIO IT WORKS!NOTE

BUY MORE TV & RADIO IT WORKS!

EASTLAN RATINGS, LLCSURVEYRESULTS 2013/2014

About the surveyConducted by Eastlan Ratings, LLC - Second largest radio ratings producer in the United States. Founded in 1999. Eastland has served the research needs of hundreds of clients producing accurate and reliable measurements of consumer consumption of radio medium.

Double blind survey selected at random - 400 surveys of adults residing in State of Wyoming. Secondary data (including population counts and estimates for distinct demographic cells) were used to generate quotas and weights to improve the representational nature of the survey sample with respect the adult population of the State of Wyoming. The sample represents the media consumption habits of all adults in the State of Wyoming to within +/- 4.9% at a 95% confidence interval.

Phone interviews with land lines and cell phones. All surveys were completed between November 30 & December 5, 2013.HOW OFTEN DO YOU LISTEN TO RADIO? SEVERAL HOURS A DAY AT LEAST ONCE A DAY COUPLE OF TIMES A WEEK

Radio listeners per week = 77% of WYOMINGITESListen to the radio weekly!2011 201326% 26%35% 36%16% 15%77% 77%How does radio compare to new media at home? 47% (2011) 57% (2013) +10% Listen to LOCAL broadcast radio Only 13% (2011) 10% (2013) -3% Have SATELLITE radio in home Only 6% (2011) 10% (2013) + 4% Own INTERNET device in home Only 13% (2011) 17% (2013) +4% Subscribe to an ONLINE music service (i.e. Pandora)MOST LISTEN TO LOCAL BROADCAST RADIO AT HOME!

ONCE AGAINRADIO IS THE #1 source for Wyoming consumers looking for new music!

How does Wyoming BROADCAST radio compare to new media when looking for new music? 56% (2011) 56% (2013) 0%ChangePick LOCAL broadcast radio 15% (2011) 14% (2013) 1%Internet radio/on-line streaming 16% (2011) 16% (2013) 0% ChangePeer to peer music sharing 16% (2011) 15%) (2013) 1%Downloaded music such as I-tunes

WHAT ABOUT DRIVING?RADIO IS STILL THE MOST USED MEDIUM BY WYOMING DRIVERS!

66% regularly commute in own car!51% Listen to radio a lot!

19% Listen to Satellite a lot!Wyoming Workers

WHAT ABOUT SATELLITE RADIO IN WYOMING?

Doesnt everyone have one in their car these days? NO!

Only 19% use satellite radioa lotRemember:51% use radioa lot

LOCAL BROADCAST RADIO & TV CONTINUE TO BE MORE IMPORTANT THAN THE INTERNET AS A SOURCE FOR:IMMEDIATE NEWS SUCH AS WEATHER EMERGENCIES& SOURCE FOR LOCAL NEWS!

DEMO GROUP18-49USING RADIO & NEW MEDIA THE MOST

NEWSPAPERS THE LEAST!Why?

DEMO GROUP18-49The 18-49 demo is embracing new media but NOT abandoning radio! However, they are LEAVING newspapers.

How often do you listen to Local Broadcast Radio?

(Several hours a day, at least once a day, couple times a week).

All 77% (2011) 77% (2013) - 0% Females 18-49 80% (2011) 74% (2013) - 6%Males 18-49 83% (2011) 75% (2013) - 8%All 50+ 71% (2011) 81% (2013)+10%

DEMO GROUP18-49 COMPARISONRead a daily printed Newspaper: 42%Listen to the Radio daily: 59%Watch TV daily: 77%

Radio & TV are the most used forms of media!

DEMO GROUP18-49How often do you typically read a digital version of a newspaper?

All 18-4950+Daily9% 9%10%Never63%

*Adults 18+PERCEPTION OF TV ADVERTISING78% find TV most persuasive Advertising85% find TV most influential Advertising71% number #1 source of product information

*TVB TV Basics 2011

WEBSITE/APP USAGE PER WEEK14% (2011) 16% (2013) - RADIO 10% (2011) 18% (2013) - TV21% (2011) 24% (2013) - Newspaper

Total Broadcast (radio+tv) = 34%

WYOMING SOCIAL MEDIAHave you OFTEN accessed the social media site of..

Radio 11% (2011) 15% (2013)TV 4% (2011) 9% (2013)Newspaper 8% (2011) 6% (2013)

Total Broadcast (radio+tv) = 24%

Effectiveness of websitesmentioned in ads17% of radio listeners31% of TV viewers22% in Newspaper

www.wyomingbroadcasting.org

Where do consumers go for Local News?

Newspapers 25%Internet 11%Radio 35%TV 29%Broadcast = 64% More Wyomingites rely on broadcast for NEWS!

Rank of news about weather emergencies:39% - Local TV38% - Local Radio 77% - Local Radio + Local TV23% - Internet

When listening to NEWS onradio which do you consider first?FM57%

AM19%Both Equally24%

HOW OFTEN DO YOU WATCH TELEVISION?Several times a day40% (2011) 58% (2013

At least 1x per day37% (2011) 24% (2013)

Couple times a week13% (2011) 9% (2013)91% watch TV at least weekly

2011 = 90%TV RECEPTIONWhich do you use most?Cable 51% (2011) 56% (2013)Satellite 39% (2011) 32% (2013)Antennae/local 10% (2011) 12% (2013)

TV FACTS!Over 90% of WY Adults watch TV every week!

*Over 97% of homes have a TVAverage time watching: 8 hours 21 minutes

*TVB TV Basics 2011

CELL PHONES IN WYOMINGAll things electronic = all things internetFALSE!

10% of all adults in WY DO NOT have a cell phone66% DO NOT have a smart phone18% DO NOT HAVE INTERNET ACCESSRADIO MARKETING MATERIALS 7 Wyoming Radio Facts1. Wyoming radio continues to be the #1 choice over new media (56%) choose radio.2. Radio is the #1 source for consumers looking for new music.3. Radio is the #1 medium used while driving 51% listen A LOT only 19% listen to satellite radio A LOT4. 77% of Wyomingites listen to broadcast radio weekly5. 18 to 49 year olds use radio and new media the most newspapers the LEAST!6. Local broadcast is the MOST important for local news and weather emergencies. 7. Wyoming radio is the only true mobile medium, in the car, at work and at play.INTERESTING TIDBITS Internet/Smart PhonesWhat demo owns smart phones the most? F 18-49 45%What demo owns less smart phones? 50+Demo online most? F18-49 @ 37%Demo online least? F50+ @ 22%What demo sends and receives the most TXT messages? Females 18 to 49 54%What demo sends and receives the least TXT messages? F50+ @ 14%

BroadcastWho listens to the radio most in the car? F 18-49 @ 20%Who listens to the radio most at home? M50+ @ 60%Who gets weather news most at Home by radio? F18-49@ 43%Who gets weather news most at Home by TV? 50+ @ 48%Who uses Newspapers for NEWS most? F50+ @ 28%Who uses Radio for NEWS most? F18-49 @ 41%Who uses TV for NEWS most? M50+@ 36%

CONCLUSIONThe penetration of new media use in Wyoming is not as large as many perceive.

Wyoming residents that are using new media, still embrace the traditional media of radio and television while the decline of newspaper readership continues.

Radio and television in Wyoming has the best reach of all media, old and new. Wyoming broadcasting is the BULL HORN to reach most of Wyomings residents at any one time.

Radio and television in Wyoming and the new media compliment one another.

Keeping new music in rotation is important.

Local programming (news, sports, weather, etc.) is more important than ever.

BROADCAST IS STILL THE MOST EFFECTIVE WAY TO REACH TODAYS CONSUMERS!

PIGEONSBY THEFAMOUS RADIO RANCH

OFF THE LEDGEBY THEFAMOUS RADIO RANCH

What can your station/group do?Run Radio Ranch spots Hand out brochure to sales staff, use in sales literatureUse Power Point presentationBrief sales staffSales presentationsAsk to speak at Rotary, Kiwanis, Chamber, etc.

What can your station/group do?Put graphics on website and Facebook pagesAnnounce results of survey on website and Facebook pages

What can your station/group do?Put graphics on email signatureNAMETITLESTATION