E-Business

By: Ali JafarJiaxi Lang

Noor IsmailPaige KozickiShariq Imam

Tanapat KlomjitZeeshan Haider

About E-Business

Electronic business (E-business), which is one of the benefit of internet that allow

conduct of business processes online. These electronic business processes not only

include buying and selling products, but also related to supplies, servicing

customers, processing payments, and collaborating with business partners. With

the development of science and technology, E-business is anywhere in our daily

life. E-business bring convenience to the client as well as improve the efficiency of

the business.

Planning

Problem Statement:

Business has steadily been declining over the last five years at our coffee shop, The Broadway

Cafe. This decline in sales can largely be attributed to the outdated business practices our

grandfather used. In the new age of technology, we must incorporate E-Business into our system

to keep up with our competitors and bring the cafe to the 21st century.

Project Scope:

In order to keep up with our competitors, we must establish an online presence and take

advantage of software that improves transaction processes while creating new streams of revenue

for the cafe. We will focus on the front-end of the system as other departments are working to

implement Supply chain and POS strategies. By creating a website that allows users to order

online, leave feedback, and keep track of inventory we will save time, increase sales, and

improve customer service.

Systems Request:

Project Sponsor: We are the project sponsors. We are the owners of the cafe.

Project Need: This project is needed to improve interactions with customers and

suppliers.

Requirements: Requirements for this project are to allow customers to order online for

pickup and delivery and to allow customers to view inventory online.

Business Value: The value this project will bring to the business is increased revenue,

increased customer service, and an increased competitive position.

Special Issues: The project needs to be completed by January 1st, 2017. The budget for

this project should stay beneath “x amount of dollars.”

Assumptions

● Broadway Café serves coffee, tea, and bakery.

● Broadway Café does not have an existing membership program.

● Broadway Café has no IT systems because it operates like it is in 1952.

● Broadway Café opens from 6:00 am - 9:00 pm daily.

● We don’t have an IT department - need outside developers.

● The system will be produced for English and Spanish speakers.

● Broadway Café will provide users for user testing.

● Broadway Café will provide training for employees on how to use the system.

Economic Feasibility

2016 2017 2018 TotalIncreased sales $ 200,000.00 $ 220,000.00 $ 240,000.00Reduced inventory costs $ 20,000.00 $ 20,000.00 $ 20,000.00Ad revenue $ 20,000.00 $ 22,000.00 $ 24,000.00Total benefits $ 240,000.00 $ 262,000.00 $ 284,000.00PV of benefits $ 187,897.94 $ 205,121.92 $ 222,345.90 $ 615,365.76PV of all benefits $ 187,897.94 $ 393,019.86 $ 615,365.76

Hardware $ 25,000.00 $ - $ -Software $ 10,000.00 $ - $ -Labor: consulting fees $ 10,000.00 $ - $ -Labor: development $ 100,000.00 $ - $ -

Total development costs $ 145,000.00 $ - $ -

Software license $ 4,000.00 $ 4,000.00 $ 4,000.00Labor: manager $ 50,000.00 $ 52,000.00 $ 54,000.00Labor: assistant manager $ 35,000.00 $ 36,500.00 $ 38,000.00Labor: 3 part-time workers $ 60,000.00 $ 62,000.00 $ 64,000.00Hardware maintenance/upgrades $ 5,000.00 $ 5,000.00 $ 5,000.00Training $ 1,000.00 $ 1,000.00 $ 1,000.00Marketing expense $ 5,000.00 $ 5,000.00 $ 5,000.00Event expense $ 20,000.00 $ 20,000.00 $ 20,000.00Total operating expenses $ 180,000.00 $ 185,500.00 $ 191,000.00

Total costs $ 325,000.00 $ 185,500.00 $ 191,000.00PV of costs $ 254,445.13 $ 145,229.45 $ 149,535.45 $ 549,210.03PV of all costs $ 254,445.13 $ 399,674.58 $ 549,210.03

Total benefits-costs: $ (85,000.00) $ 76,500.00 $ 93,000.00Yearly NPV: $ (66,547.19) $ 59,892.47 $ 72,810.45 $ 66,155.73Cumulative NPV: $ (66,547.19) $ (6,654.72) $ 66,155.73

ROI: 12%Break-even point (years): 1.11

Intangible benefits:

1. Increased brand recognition and customer retention

2. Improved business intelligence

3. Improved inventory management

4. Improved brand loyalty and CRM

5. 0.85% inflation rate

Requirements:

E-mail Login 1,350

Rating System 2,700Custom User Interface 6,750Accept Payments 2,025User Profiles 2,700Shopping Cart 5,400Search 4,050User Privacy Settings 2,025Push Notifications 2,700Menu / Ordering 5,400Contact Info 1,350Event Listings 4,050Email / Mailing Lists 1,350Ad Serve 4,050Reporting 5,400Content Management System 13,500Payment Administration 5,400User Administration 8,100Feedback System 8,1003rd Party API Integration 5,400Total $91,800

Organizational Feasibility

Users are expected to adopt the website fairly quickly as websites for businesses are very

common. By creating a website that allows customers to order online and pay online, the chance

of incorrect orders in decreased as well as waiting time. Customer service is also increased by

giving the customers an option to leave feedback. This access to direct feedback from customers

gives the company the opportunity to improve the process and manage customer relations more

effectively. CRM will also be improved by having access to the business intelligence that they

website’s analytics will provide. Using this intelligence, we can make the necessary changes to

better serve our customers. As CRM improves, sales are expected to increase as customer

satisfaction increases.

Customer loyalty will be improved by reward programs as customers will be incentivized to

return to the cafe.

The website will also improve Inventory management as we will have access to real-time data on

inventory and demand. This business intelligence will allow us to order supplies more efficiently

as we will have access to intelligence that regarding the most in demand products and exactly

how much are sold, which will allow us to calculate the required quantity of inputs. Also,

inventory management on the website will decrease time spent counting and updating inventory

logs as it will automatically be updated.

Furthermore, the online sales will give us information regarding the busiest times and when to

schedule workers so to meet the demand. It will also save the workers a lot of time taking and

keeping track of orders.

The website will also provide new streams of ad revenue as we will be able to sell ad space on

the website. This will allow us to partner with local businesses and improve community relations

and maybe even negotiate lower prices on supplies.

The project strategically aligns with the stakeholders as if provides benefits to all of them. This

project improves customer service, brand reputation, human resource management, inventory

management, service provided, and much more which all translate to increased sales.

Technical Feasibility

Broadway Café is lack of technology updates for long time. There is no IT system already

implemented for ordering, and it does not have an existing membership program. To reach our

goal, we need to build a new online ordering and reward system for our business. As a small

business, Broadway Café does not have an “IT Department” that can build the website ourselves.

In order to that, we need outside developers to build the website to reach our business’ need. To

build this new system, we are face some risk.

First risk we are facing is the familiarity with functional area. This risk is likely coming from the

outsider developers that we hired, not about Broadway Café itself. The new system is including

online menu, online ordering, and online reward program. The problem is the outsider

developers may unfamiliar with the business functional area, they have a greater chance of

misunderstanding the users. Nowadays, many retail store has their own website contain same

function, but use that kind of technology in a café is unusual. We do not have much product like

them, so we need to shields the users from the complexity of dealing with the system, but the out

developers may design a same complex system like the existing one. That require us have more

communication with our developers, and let them understand how our business working.

Second risk for us is familiarity with technology. Broadway Café is lack of technology updates

so long, and our employees are familiar with existing operation method. The problem here is

they need time to learn how new system works, and avoid mistakes because they never use it

before. Risk increases dramatically when the technology itself is new. For example, our

employees used to take order face to face, and they will know who place the order. Since we take

order online, they need avoid give wrong order to wrong person. But since our system is very

simple, we just need feel days to train our employees

Project size is the third risk in this case. Compare to two risks above, project size has less risk in

this project. Our system is very simple, and we just need a website to make it functional.

According to Deb’s Web, LLC, which is a third-party web developer, our system could be down

within 8 weeks. Small project always has small risk.

The last risk for our project is compatibility. Broadway Café do not have technology system

before, but we have our old ordering and cashier system. The compatibility risk for our project is

how can we connect the new online order and payment system to our old one.

In general, from a technical point-of view, Broadway Café’s new online system is feasible.

Gantt Chart

Analysis

Functional requirements

Customer must be able to log in.

Customer must be able to search for coffee, tea, and muffins.

Customer must be able to view descriptions of products.

Customer must be able to select add-ons for coffee.

Customer must be able to select sizes.

Customer must be able to view prices.

Customer must be able to remove selected products.

Customer must be able to choose delivery or pick up.

Customer must be able to enter delivery information.

Customer must be able to enter payment information.

Customer must be able to place their order.

Employees must be able to log in.

Employees must be able to fill out requisition forms.

Employees must be able to send purchasing forms.

Employees must be able to send notifications.

Employees must be able to notify the vendor.

Employees must be able to check for vendor invoices.

Employees must be able to send vouchers.

Employees must be able to send vendor checks.

Employees must be able to receive vouchers.

Non-functional requirements

Customers must be able to securely log in (security)

Customers must be able to login in under five seconds. (performance)

Customers must be able to securely enter delivery information. (security)

Customers must be able to securely enter payment information. (security)

Employees with only management clearance should be able to log in. (security)

Customers must be able to select the language as English or Spanish. (culture)

Employees must be able to securely send vendor checks. (security)

Employees must be able to send notifications in under five seconds.

(performance)

Design

Design strategy

Broadway Café is a small and local coffee shop that has a few employees and minimal technical abilities available

in-house. To best create and manage the new systems, we have determined it would be best for our business to

outsource the proposed project to ASI, a hardware and system consulting firm. After speaking with ASI, we

discussed what can be offered to our cafe to add technology and modern facilities for customers and employees.

ASI provides the software and hardware needed for both our customer-side related activities in addition to internal

activities needed for our business The hardware used through ASI are the latest digital cash registers acquired with

POS and CRM software. Outsourcing to ASI provides Broadway Café with many benefits. Any glitches or hardware

that needs to be fixed, can be done so by informing ASI and sending the hardware back to them for a quick fix. They

immediately provide replacements so that we can resume day-to-day operations. Additionally, we are ensured a

great deal of security by outsourcing to them since they will encrypt Broadway Café’s data in order to prevent ASI

employees from accessing private data. Also, for any additional features that we would need, we could add them at a

minimal cost.

Below is our matrix that helped us elaborate on our alternatives for implementing this proposed project. However,

based on the above information, we chose outsourcing to be our best option.

Class diagram

Windows Navigation Diagram

GUI and forms

Customer side

1. Homepage

2. Menu

3. Find a Store

4. Contact

5. About Us

6. Sing Up

7. Login

8. Reset Password

9. Coffee

10. Morning Blend

11. Tea

12. Black Tea

13. Muffin

14. Blueberry Muffin

15. Search

16. List of Product Report

17. Product Information

18. My Order

19. Delivery

20. Contact

21. Payment

22. Cards

23. Conformation

24. Thank You

Appendix

Procurement

GUI: Procurement

8. Bill

6. Purchase order

5. Contacts (vendor)

7.Items