brochure instore kids corners - eng

Turning play into profit

2 | Instore Kids Corners

“Let Instore Kids Corner improve your business!”

Increase your customer appeal by installing a kids corner!

Our experience shows that you can improve your business by considering the needs of families and children in your location. A simple, cost effective children’s play area leads to greater customer retention, higher levels of customer satisfac-tion and greater customer loyalty.

Which benefits could your business exploit if marketed as a child friendly option?At Instore Kids Corner, we specialise in Turning Play in to Profit!

Marco LankmanCEO & OwnerInstore Kids Corners

Turning Play Into Profit?

Instore Kids Corners | 3

All products are developed with an educational element, are

non-violent and suitable for pre school to school age children (up to 12). All products are text free,

so can be enjoyed regardless of age or language capa-

bilities.

Instore Kids Corners is a green producer using materials from

sustainable sources. A new tree is planted for every tree utilised in production.

The products are tested to all relevant safety standards and are

certified by official safety bodies. Copies of individual product safe-ty certificates can be requested.

Instore Kids Corners design and manufacture all their own

products. The stringent control and test procedures ensure the highest quality.

Quality

Safety

Educational

Environment

Instore Kids Corners

4 | Kentucky Fried Chicken

Children have a big influence on the decision process of their parents

when making the choice of fast-food restaurant. A well considered play area for

a business of this type has to be customised towards different customers. For the child the key element is fun, so the party needs to start at the first moment they arrive. It’s also important that children feel they have their own space to play and burn some energy! For customers without

children, or parents who need a break, it’s an ideal opportunity for some peace and

quiet! Which concept can cover both these requirements?

Fastfood

“Dad.., can we eat here again tomorrow?”

Gamma | 5

Children take very little interest in the purchase process required for day to

day shopping. After a short period of time the child becomes bored and agitated. They

start seeking the attention of their parents or wander off through the store to find something interesting. In both cases the attention of the parents is distracted from the purchase process. What would be the result if the child could be

entertained in a safe environment giving the parents time to do their shopping?

“Mum.. MUM..! MUUUUUUMMM!!”

Retail

6 | Albert Heijn

Children can be quite a burden when shopping for groceries. As a result of

this, parents will often only grab essential products, then leave the store. Children are bored in the store because there is little to entertain them. What would be the effect if the child is playing safely and the parents

have the time to buy all the products they need?

“We are going to the fun one, right?”

Supermarket

Government Uden | 7

Eventually we all have to visit a local govern-ment office or police station. A necessity for the

parents means a burden for the child, with long waiting times and nothing to interest the children who just want to play! After a few minutes waiting patience is gone and the child starts to roll on the ground, create noise or run around. How could the experience of all customers be improved if the chil-dren can just play quietly?

“… How much longer will it take…?”

Government

8 | St. Franciscus Hospital

For children a visit to the doctor, dentist or the hospital can be a

traumatic event. Tension rises as the child waits in turn for their appointment and little

is done in many locations to distract the child’s attention. How could the child’s experience be improved in this environment through play and what would the benefits be to other

clients?

“Nooo..!! I don’t want to!!”

Healthcare

Coop Restaurant | 9

Children don’t want to sit at the table and listen to their parents talk. They want to run

around between the chairs and tables and explore under the furniture! Unfortunately Mum and Dad

don’t allow this because it can annoy other guests. It’s unlikely that the parents will choose a dessert or a nice cup of coffee at the end of the meal because the priority may have changed to getting the kids home as soon as possible! How would the turnover of the business, the satisfaction of the customers and the

experience for the child be improved if children could play in the restaurant without being a

burden?

“I wanna go home!!”

Catering & food


From sketch ...

via 3D-visualisation ...

to final product!

Unique design & branding

Instore Kids Corners can create a unique design just for you! Utilising our in house design team we can create the perfect solution for your business or branch. All our products can be customised to represent your branding or to create elements in tune with your products or services!

PlayTouch Software | 11

PlayTouch Software

Integrated logo

a standard game

or unique design!

All interactive touch screen play systems have specially developed PlayTouch software installed. This unique software developed by Instore Kids Corners, includes ten different games. Each is educational, text free and non-violent ensuring it appeals to all children across a wide age. Your company logo can be integrated in to the software for FREE, and it’s also possible to completely customise the software to fit your corporate identity or product range. Full customization can be used to create a positive link between your brand and the fun games included on the interactive products.



A preview of our product range…



Request the catalogue or visit the website!


References



Address:De Linge 41-438253 PJ DrontenThe Netherlands

Po-box:Postbus 568250 AB DrontenThe Netherlands

Telephone & fax:T +31 (0)321 38 77 30F +31 (0)321 38 77 40

Internet:[email protected]

For a complete product overview and more information, visit:

www.ikcplay.com

Contact

call us for more information!

+31 (0)321 38 77 30 [email protected] www.ikcplay.com

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