Bryn Mawr Brew & Chew

Presenters: Lori Jamolawicz, Tom O’Brien, Sonali Parikh, Ryan Rew

870 West Lancaster Ave. Bryn Mawr, PA 19010

Overview

Market Analysis Core Competencies Products and Services Operations Strategy Quality Management Demand Management Pricing

Mission Statement

To provide the community with a casual and fun place to meet up by delivering the highest quality in food and

events. Bryn Mawr Brew & Chew aims to encourage shared interests and experiences in the company of

others.

Environmental Scanning• Coffee Imports

• TaxationPolitical/Legal

• Recovery PeriodEconomic

• Wealthy areaSocio-Cultural

• Social media• Internet ConnectivityTechnological

• Green movementEnvironmental

Market Analysis- Segments

Target Market

Market Needs Assessment

Social Events

Study Spot

Core Competencies

Core Competencies

• Quality in• Coffee/ Food• Environment

Core Processes

• Food Preparation• Customer Ordering

Process• Supply Ordering

Competitive Priorities

Differentiation Coffee & Tea House Evening Events Unique Quality Eclectic Variety

Products & Services

Beverages Coffees: Lattes, Espressos, Cappuccinos Tea Hot Chocolate Fresh Orange Juice

Bakery Items Pound Cakes Muffins

Products & Services

Food Items Paninis Salads Soups

Services Bands Room for Expansion

Products & Services

Operations Strategy

Assemble-to-Order Coffee Teas Hot Chocolate

Make-to-Order Paninis Salads

Customer

Order

Beverage

Prepared

from Start

Customer

Name Called

Supplier Relationship Location: Close Proximity

Lancaster Avenue Main Line

Criteria Fair Trade Sustainable Organic

Chosen Suppliers

Quality Management

Total Quality Management Foundation: Fair trade, organic Supplier certification Organization

Lean Ordering System Customization allows for supplier flexibility Donating leftovers leaves no holding cost

Queue Management

Quality Control- Inputs Food Provider Visits

Meet workers Understand process Concern for environment

Inspection

Quality Control- Inventory Labelled with expiration date Proper Storage

Airtight containers Refrigerator Glass display case

Trained Staff Sanitation Friendly and helpful

Contribution to TQM

Focus is customer Involved employees Use feedback

Our Suppliers

Goal is the least amount of suppliers with the most variety

The Lancaster Farm Fresh Cooperative Produce, Meat, Dairy, Pantry Items

The Philly Fair Trade Roasters Coffee, Tea

Main Line Bakery Muffins, Breads, Cakes

Delivery Logistics

Lancaster Farm Fresh Cooperative $100 Minimum

Order Placed On:

Thursday

Saturday

Wednesday

Delivery Day:

Monday

Wednesday

Friday

Delivery Logistics

Philly Fair Trade Roasters 3 Business Days Free Shipping on orders > $50

Main Line Bakery 3 Business Days Free Shipping on orders > $75

The Weekly Order

Thursday: based on supplier capabilities Shipping cost savings FIFO policy

Inventory Management Holding

Costs

•Refrigeration•Inspection

Spoilage Costs

Penalty Costs

•Substitution

Single Period Model

Keeps an eye on spoilage Seasonal items and varying demand Review demand on a week-to-week basis makes us more agile

Expected Demand

Weekly Customers At least 35% college students eat off campus

weekly Assumed market share of 8% 385 Customers/Week

Day of Week Mon. Tues. Wed. Thur. Fri. Sat. Sun.

Customers 75 65 58 55 30 42 60

Expected Demand

Product Demand Breakdown 100% customers will purchase a beverage 40% bakery items: morning hours 30% food items: lunch/evening hours

  Mon. Tues. Wed. Thur. Fri. Sat. Sun.Beverages 75 65 58 55 30 42 60Baked Goods 30 26 23.2 22 12 16.8 24Food Items 22.5 19.5 17.4 16.5 9 12.6 18

Fixed & Startup Costs Kitchen Appliances Storage Equipment Counter-Top Equipment Coffee Appliances Technological Costs Sound System Employee Training Marketing Expenses Legal & Licensing Expenses Insurance & Rent

Monthly Variable Costs Coffee Inventory Produce Inventory Bakery Inventory Supplies Inspection & Spoilage Costs Variable Holding Costs Utilities

Bryn Mawr Brew & Chew

Thank You!Questions?