bryn mawr brew & chew
DESCRIPTION
Bryn Mawr Brew & Chew. Presenters: Lori Jamolawicz, Tom O’Brien, Sonali Parikh, Ryan Rew. 870 West Lancaster Ave. Bryn Mawr, PA 19010. Overview. Market Analysis Core Competencies Products and Services Operations Strategy Quality Management Demand Management Pricing. Mission Statement. - PowerPoint PPT PresentationTRANSCRIPT
Bryn Mawr Brew & Chew
Presenters: Lori Jamolawicz, Tom O’Brien, Sonali Parikh, Ryan Rew
870 West Lancaster Ave. Bryn Mawr, PA 19010
Overview Market Analysis Core Competencies Products and Services Operations Strategy Quality Management Demand Management Pricing
Mission StatementTo provide the community with a casual and fun place
to meet up by delivering the highest quality in food and events. Bryn Mawr Brew & Chew aims to encourage shared interests and experiences in the company of
others.
Environmental Scanning• Coffee Imports
• TaxationPolitical/Legal
• Recovery PeriodEconomic
• Wealthy areaSocio-Cultural
• Social media• Internet ConnectivityTechnological
• Green movementEnvironmental
Market Analysis- Segments
Target Market
Market Needs Assessment
Social Events
Study Spot
Core CompetenciesCore
Competencies
• Quality in• Coffee/ Food• Environment
Core Processes
• Food Preparation• Customer Ordering
Process• Supply Ordering
Competitive Priorities Differentiation
Coffee & Tea House Evening Events Unique Quality Eclectic Variety
Products & Services Beverages
Coffees: Lattes, Espressos, Cappuccinos Tea Hot Chocolate Fresh Orange Juice
Bakery Items Pound Cakes Muffins
Products & Services Food Items
Paninis Salads Soups
Services Bands Room for Expansion
Products & Services
Operations Strategy Assemble-to-Order
Coffee Teas Hot Chocolate
Make-to-Order Paninis Salads
Customer
Order
Beverage
Prepared
from Start
Customer
Name Called
Supplier Relationship Location: Close Proximity
Lancaster Avenue Main Line
Criteria Fair Trade Sustainable Organic
Chosen Suppliers
Quality Management Total Quality Management
Foundation: Fair trade, organic Supplier certification Organization
Lean Ordering System Customization allows for supplier flexibility Donating leftovers leaves no holding cost
Queue Management
Quality Control- Inputs Food Provider Visits
Meet workers Understand process Concern for environment
Inspection
Quality Control- Inventory Labelled with expiration date Proper Storage
Airtight containers Refrigerator Glass display case
Trained Staff Sanitation Friendly and helpful
Contribution to TQM
Focus is customer Involved employees Use feedback
Our Suppliers Goal is the least amount of suppliers with the
most variety The Lancaster Farm Fresh Cooperative
Produce, Meat, Dairy, Pantry Items The Philly Fair Trade Roasters
Coffee, Tea Main Line Bakery
Muffins, Breads, Cakes
Delivery Logistics Lancaster Farm Fresh Cooperative
$100 Minimum
Order Placed On:
Thursday
Saturday
Wednesday
Delivery Day:
Monday
Wednesday
Friday
Delivery Logistics Philly Fair Trade Roasters
3 Business Days Free Shipping on orders > $50
Main Line Bakery 3 Business Days Free Shipping on orders > $75
The Weekly Order Thursday: based on supplier capabilities Shipping cost savings FIFO policy
Inventory Management Holding Costs
•Refrigeration•Inspection
Spoilage Costs Penalty Costs
•Substitution
Single Period Model Keeps an eye on spoilage Seasonal items and varying demand Review demand on a week-to-week basis makes us more agile
Expected Demand Weekly Customers
At least 35% college students eat off campus weekly
Assumed market share of 8% 385 Customers/Week
Day of Week Mon. Tues. Wed. Thur. Fri. Sat. Sun.
Customers 75 65 58 55 30 42 60
Expected Demand Product Demand Breakdown
100% customers will purchase a beverage 40% bakery items: morning hours 30% food items: lunch/evening hours
Mon. Tues. Wed. Thur. Fri. Sat. Sun.Beverages 75 65 58 55 30 42 60Baked Goods 30 26 23.2 22 12 16.8 24Food Items 22.5 19.5 17.4 16.5 9 12.6 18
Fixed & Startup Costs Kitchen Appliances Storage Equipment Counter-Top Equipment Coffee Appliances Technological Costs Sound System Employee Training Marketing Expenses Legal & Licensing Expenses Insurance & Rent
Monthly Variable Costs Coffee Inventory Produce Inventory Bakery Inventory Supplies Inspection & Spoilage Costs Variable Holding Costs Utilities
Bryn Mawr Brew & Chew
Thank You!Questions?