brz creds
DESCRIPTION
An introduction to B.R. Zoom. Including samples of our work.TRANSCRIPT
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An Introduction To B.R.Zoom
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How We Work Who We Are
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A Little About Us…
Quick Facts
– BRZoom founded, October 2001
– BRZoom-X founded, October 2008 (Field/Experiential)
– 20 brand & design specialists in two seamlessly integrated offices
– 30 field representatives in key cities nationwide
• Offices:
– Wilton, Connecticut • Account Management • Concepting • Field Marketing Management
– Baton Rouge, Louisiana
• Design Studio • Trend Tracking • Administrative Services
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A Little About Us…
Lee Rogan – Account Planning Director – President / The Geppetto Group - WPP-owned agency specializing in youth
marketing – Partner / b. little & company – Full service promotions agency – Senior Vice President-Management Director/ Saatchi & Saatchi Advertising
Jordan Bochanis – Concept Director
– Executive Concept Director / TracyLocke – Integrated marketing agency – Partner / b. little & company – Full-service promotions agency – Creative Director / Equity Marketing – Entertainment-based promotions agency
David Worrell – Design Director – Founder / Zoom Design – Full-service graphic design firm – Partner / X Design – Full-service graphic firm
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How We Work How We Work
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Connective Marketing - How We Do It
• We continually collect information on the culture that may have impact on: • Our clients’ brands • Our clients’ target audience • Our clients’ customers
• We supplement that with proprietary research
• Then we compile this information in a variety of useful formats that we share with our clients
• Examples follow…
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The “Cultural Landscape”
– A comprehensive look at the culture at large. Covering everything from the culture of our target to cultural trends in retailing and more
– Designed to identify cultural trends one year out in order to impact planning
– Facilitates strategic development and marketing planning
Connective Marketing - How We Do It
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The “Culture Counter”
– A customized e-newsletter containing a recap of the week’s news of importance to the brands and categories we market
– Sent weekly to all BRZ clients
– Customized by target and category
Connective Marketing - How We Do It
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Connective Marketing - How We Do It
“Culturally Connected” Research
– Proprietary, quantitative study
– Brand influencers (various age demos)
– Develop truly unique cultural insights that allow our clients’ brands to become and remain “culturally relevant”
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Our Experience Our Experience
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Experience by Category
Casual Dining/QSR – Chili’s – Chevys – El Torito – Outback – T.G.I. Friday’s – Burger King – Subway – Taco Bell
Youth – Burger King – Goldfish – Chiquita – The Topps Company
Beverages – Pabst Brewing Company – Cadbury Schweppes – Pepsi – Rémy Martin – Cointreau – Carolina Beverage/Cheerwine
Multi Cultural – Remy Martin – Alberto Culver – Colt 45
Business to Business – General Mills /
The Program Exchange
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What We Do What We Do
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Our Work
Consumer Promotions…
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Pabst Blue Ribbon “Pabst Art” User-Generated Content Program
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Pabst Blue Ribbon “PBRbor Day” Consumer Promotion
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Pabst Blue Ribbon “Blue Ribbon Recipes” Consumer Promotion
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Cointreau “Maid For the Holidays” On Pack Promotion
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Cuervo 1800 “Improve Your Memories” On-Pack Promotion
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Rémy Martin “Black Music Month” Consumer Promotion
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Rémy Martin “Step It Up” Consumer Promotion
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Schlitz Classic 1960’s Formula “Summer of ‘69” Consumer Promotion
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Old Milwaukee “Win a Truck Built Right by Boyd Coddington” Consumer Promotion
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Old Milwaukee “Old School Ride by Boyd Coddington” Consumer Promotion
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Old Milwaukee “Win The Old Milwaukee Beer Wagon” Consumer Promotion
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Southampton Publick House Print Ad
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Nantucket Nectars “Juice Guys Wanted” Consumer Promotion
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Yoo-hoo “Win Jesse James’ Garage” Consumer Promotion
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Colt 45 “Find Billy Dee’s Colt 45” Promotion
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Southampton Publick House “Beer Lover’s Getaway” Consumer Promotion
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Cointreau “Original Margarita Glass” V.A.P.”
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Ouzo by Metaxa “Evil Eye Glass V.A.P.”
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Ouzo by Metaxa “Coasters V.A.P.”
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T.G.I. Friday’s “Blue Lagoon” Drink Promotion
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T.G.I. Friday’s “Mango Mambo” Drink Promotion
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Outback Steakhouse “Diamond Anniversary” Margarita On-Premise Promotion
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El Torito “Happy Birthday Margarita” Promotion
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Diet Snapple “Pick a Bottle & Hit the Throttle” Consumer Promotion
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Snapple “Win Yourself a Favor” Consumer Promotion
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Yoo-hoo “Pick Your Own Stinkin’ Prize” Consumer Promotion
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Yoo-hoo “Big Stinkin’ Summer” Experiential Tour
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Yoo-hoo “Go Back 2 School with The Simpsons” Consumer Promotion
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Cheerwine “Protecting Your Right” Campaign
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Lone Star “Win Texas Land” Consumer Promotion
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Lone Star “Make Texas Independence Day Official” On-Premise Promotion
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Our Work
Point-of-Sale
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Primo Beer POS
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Schlitz “Classic 1960’s Formula” POS
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Rémy Martin Drink Recipe Table Tents
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Yoo-hoo “Win Jesse James’ Garage” POS
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Old Milwaukee POS
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Pepperidge Farm Goldfish “Mega Display”
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Chili’s Holiday Gift Card Counter Display
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Colt 45 “Billy Dee Approved” POS
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Colt 45 “Billy Dee Approved” POS
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Colt 45 - Billy Dee Black Velvet Painting
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Cointreau “Dangler”
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Cointreau “Dangler”
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Cointreau “Dangler”
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Our Work
Package Design…
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Lone Star Beer - Brand Redesign
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Primo Beer
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The Switch
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The Switch
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Lesser Evil
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Yoo-hoo - Brand Redesign
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Our Work
And Other Stuff, Too…
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Colt 45 “Tales of Colt 45” Vice Magazine Insert
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Wild Turkey “Field Guide” Brand Standards Manual
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Schlitz Out-of-Home - Billboards
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Schlitz Out-of-Home - Billboards
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Lone Star Beer Out-of-Home – Building-Specific Themed Murals
Mr Tim’s Country Kitchen, Austin, TX
Austin Art Glass Company, Austin, TX
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Lone Star Out-of-Home - Billboards
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Primo Out-of-Home – Wallscapes
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Primo Beer Print
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Cheerwine Free-Standing Insert
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Our Work
Direct Mail…
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Chili’s “The Year of The Margarita” Promotion Kit
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The Program Exchange “The Program Exchange Delivers” Direct Mail Campaign
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The Program Exchange “Dispensing Business-Building Solutions” Direct Mail Campaign
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Contact Jordan Bochanis: 203-834-7666 (ext 100)
Lee Rogan: 203-834-7666 (ext 101) David Worrell: 225-755-5788