B’s Creations Background:

B’s Creations was established in 2000 by Brianne K. Key. Brianne loved expressing herself with colorful and accessorized attire. She especially enjoyed wearing headbands and clips adorned with flowers, bows, sequins and other embellishments. She received many compliments on a regular basis as well as requests from friends and family who wanted personalized pieces just like Brianne’s. Instead of making each piece the same, Brianne added a little bit of each person’s personality to the creations. She truly enjoyed her work and decided to make a profit off of it. Demand was high and a successful entrepreneurship was born.

What Is Our Product:

B’s Creations is a company that helps today’s women express themselves with original hair, garment and accessory pieces. These fabrications may include feathers, sequins, flowers (real or silk), bows, lace, netting, ribbon and/or glitter. There is no limit to the customers imagination and we provide a way for customers to bring their desires to life.

Brand Name, Position and Image:

Customers loose themselves in the creative process of implementing an original design into a material expression of whatever their mind invents. B’s Creations provides a hands-on experience that is fun and encourages the customer’s imagination. We aim for nothing less than 100% customer satisfaction which helps us build a strong, consistent and loyal customer base. The slogan behind our butterfly logos is “Every girl deserves to feel butterflies.” Women are emotional, intellectual, passionate and inspirational beings. We want to have fun and celebrate in the glory of womanhood as much as possible. Self expression is in our DNA. Taking some time from busy and unforgiving schedules to relax in an open, energetic and fun environment is a wonderful way to let our imaginations run wild. To our target customers, B’s Creations is more than customized accessories. Our stores are a playground for different, active, playful and expressive female minds of all ages to come together and share memorable experiences.

Advertisement Campaign Situational Analysis:

Objectives:

1. Create custom accessory creations at reasonable cost

2. Build a loyal customer base

3. Advertisements draw customers to my designs and build my business

4. Build on loyalty of existing customers

5. Build on company culture

6. Emphasize U.S production

7. Distribute to Europe via website

Strategies:

1. Be open to all creative ideas from customers, Stay current with trend and style developments and only markup prices to accommodate cost.

2. Store environments are fun and relaxing and feminine and welcoming. No customer imagination is to wild or inappropriate.

3. Emphasis on designs of creations in ads. Models with varying skin tomes, hair and eye colors as well as facial features to promote different personalities, styles and preferences. Originality, Elegance, Fun and Diversity are the key elements we want to get across.

4. Convey that customers are the key to our success through promotions/contests with rewards beneficial to the customer. These special offers apply to existing regulars judged by a rewards point system.

5. Training program provided to inform employees of our mission, customer care expectations, effective systems and processes, employee handbook contents, etc….

6. All creations made at a B’s Creations warehouse or store locations in the U.S. Creations contain materials/ products with varying origins on the basis of the customer’s desires.

7. Customer is still required to work with a Creations coordinator via phone and internet or some other arrangement to prevent a poor order transaction resulting in an unsatisfied customer.