bsu_marcomms staff_induction_final

COME & SEE

Brighton SU

Marketing & Communications

www.brightonsu.comPhone: (01273) 642876 | e-mail: [email protected]

Brighton SU

watch information

Meet the team

Where are we going?

WebsiteSales

Products& Clients

Where are we now?

Social Media

Supporting

Services


Brighton SU

Jackie RanaEnterprise

Development Manager

3 days per week

Grand Parade

Helen RobinsonCommunications

Manager

4 days per week

Grand Parade

Paul CookeVP Campus and Communications

Cross campus

Sales & Partnerships Coordinator(to be recruited)

Grand Parade

Meet the team


Brighton SU

Market Brighton SU: Develop and implement a strong BSU brand

Create meaningful messages through words, images and ideas

Communicate the organisation to all our stakeholders: students, officers, SU staff, Uni staff, external partners, clients, the community.

Promote student engagement

Communications: develop fit for purpose communication channels, create easy to use staff and officer toolkits,

Using a consultancy approach, assist officers and staff members to create effective comms plans, access and use BSU channels to promote services and campaigns

Sales & Partnerships: To add value, to generate income, to engage with the community and stakeholders

SU Marketing & CommunicationsWhat the service offers – BSU Strategy 2012 -15


Brighton SU

about usMarComms strands

Key areas of our work.

Brand building to engage

students and stakeholders, add value and

purpose to what we do

Sales & Partnerships raise income

and create new opportunities for students.

Communications Consultancy

Develop comms channels,

create toolkits, provide

expertise and guidance

Engagement students,

officers, SU staff, UoB support &

academic staff,community


Brighton SU

Communication channelsHelping our departments

Utilising valuable partnership channels

University channelsGoogle calendar, studentcentral

Website, blogs, calendar, eBulletin, membership data, ecommerce

Building communitythrough social networks

Media Federation: Verse, BURSTBrightonTV

Vimeo, Youtube

Campus/hall distribution service

Developing Mobile apps


Brighton SU

Communications Consultancy Tailored, appropriate, focused. Creative strategic ideas with thoughtful implementation

!

A range of toolkits and

manuals

Audience Mapping

Marketing your project

Creating Comms plans

Copywriting for print and

web

Coaching and

guidance


Brighton SU

Generating Incomeour products

Promote NUS Extra and NUSSL products

Freshers Adverts, SU

Publications, Mailout, Bags, Freshers stalls

Package Services & Social media Opportunities

Partnership projects offering income and

opportunities

Sept – JuneFlyers, posters, web banners, ebulletin

adverts, onsite stalls, plasma screens


Brighton SU

Marketing

● New Essential Guidetailored to each siteNew Web platformRebranding

Communications

● Relauched Facebook PageNew fortnightly ebulletin tailored to each campus - segmentationStaff resources online

Communications Consultancy

● Toolkits and Manuals Coaching and guidance Creating effective comms plans

Enabling confident communicators

Sales & partnerships

• New staff appointment. Product review - site specific sales, new business & relationships Ents contract

Where are we now?Developing a new approach


Brighton SU

3 year planSupporting student engagement & participation

!

A range of toolkits and

manuals

Active authentic

social media

Rebrand

Partnership Developmen

t

18 month SU calendar

Responsive and evolving

website


Brighton SU

Toolkits & Manuals(Dept Docs)

SU Brand Manual(Corporate style guide - Dec 2013)

SU Communications ToolkitSocial Media Guidelines Press Campaigns Toolkit

Halls/Campus Distribution ToolkitMarketing Toolkit

SU Communication Toolkitscreating consistency

[email protected]

Web platform

brightonsu.com

Developing and evolving


Brighton SU

Brief: Streamlined web platform

Solution: Offering students & staff a dynamic information hubPhase 2: service development

brightonsu.comWeb platform

Calendarphotos

blogsvideos

22,000+members

http://www.brightonsu.com/

SOCIAL MEDIAPromoting community in social networks


Brighton SU

Brief: creating authentic engaged student communities

Solution: staff and officers empowered to engage

Result: increased engagement

Brighton SUSocial media

3200followers

5300likes

22000members



Brighton SU

Officer accounts integrated into the SU Facebook page, building

networks with students. Interact and engage on a daily basis to maintain

and build a profile across the University.

Tweets are short and sharp –140 characters to get your message

across. Twitter is great for instant updates on-the-go and for fast

sharing of information use tiny url links, include photos.

Twitter

Facebook

Social mediaFast, fun engagement

https://www.facebook.com/


https://twitter.com/



Brighton SU

Why – keep students updated about what their officers are doing, officers can document their personal journey, highlight issues. The blog provides a central platform to convey individual personality

What – content generally documents campaigns and events officers are working on, how they are effecting change and making student life better

When – officers aim to post a new blog once every week

Where – blogs feed through to the website homepage

Officer BlogsKeep students informed



Brighton SU

social media Why it works

Active community

Contact Efficiency

• Communications

• Information sharing

• Accessible engagement

• Training

• Connection

• Reciprocity

• General context

• Community

• Performance

• Quick response

• Quick return

• Active engagement

3 in 1


Brighton SU

Website since 1st Sep 2013:

- 56 656 visits- 33 071 unique visitors- 292 599 page views- 3 minutes 18 seconds – average visit duration

Facebook 5300 likesTwitter 3300 followers.Freshtival channels

Website Facebook Twitter

social landscapeIntegrated media channels

56 656

5300

3300


Brighton SU

twitter growthanalysis

Currently 100+New followers each month

Tweets and retweetsthroughout the day

with links and pictures

3300followers

#marktopicsandkeywords

Track your hashtag to seeWho's talking about it, what’s trending

@subrighton




Brighton SU

facebook growthanalysis

78.7% likesFrom 18 – 24 year olds

2551Likes Oct ‘11

5300Likes Nov ‘13

Brighton Students’ Union Males

40.5% likesFemales58.8% likes



THANK YOU!Please book in to meet with a member of the team at any time!

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