bt associate proposal

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Become a Beyond Teaching ASSOCIATE Help Teachers in your city!

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Beyond Teaching invites academicians and professionals to launch their own educational venture with a minimal investment and assured returns. This is a qualifying step for the larger BT Franchisee engagement.

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Page 1: BT Associate Proposal

Become aBeyond Teaching

ASSOCIATE

Help Teachers in your city!

Page 2: BT Associate Proposal

BT ASSOCIATE

About Beyond Teaching The Associate Opportunity Benefits Desired Associate’s profile BT Associate’s Models Training & Assistance Investment ROI Next steps

Page 3: BT Associate Proposal

OUR VISION & MISSION

VisionWe see a world where a teacher will be the first change

agent to social improvement.

MissionTo help teachers do more:

Know More Earn More Give More

Page 4: BT Associate Proposal

ABOUT US

Founded by IIM Alumnus and Ph.D. from Australia Funded by Australian Education company Offices in Noida, Indore and Melbourne Launched in Sep, 2011 More than 80,000 members by July, 2013

Page 5: BT Associate Proposal

Anirudh Phadke Vision to take Beyond Teaching to each teacher More than a decade-long experience in teaching,

managing education ventures and technology Worked with Career Launcher, Indus World School,

People one Consulting Engineering experience of 4 years MBA from IIM-Kozhikode

ABOUT THE CEO

Page 6: BT Associate Proposal

THE ASSOCIATE OPPORTUNITY: CTET Central Teachers Eligibility Test Introduced by CBSE as a mandatory requirement for all

primary and secondary teachers Nov 2012: 9 Lakh test takers Less than 1% qualified Teachers will keep attempting till they qualify and

every 7 years Conducted twice a year Scores valid for 7 years Expected to expand to Class 9-12 teachers too

Page 7: BT Associate Proposal

OPPORTUNITY SIZE FOR CTET Number of prim school teachers*

Full-time: 36.5L Para/ Contract: 8.5L

Number of secondary school teachers* Full-time: 11.6L Para/ Contract: 1.4L

City level Number of K-12 schools Number of teachers in your city Number of B.Ed. colleges and students

Projected size: All teachers up to Class 12 Lack of any formal training classes

*Source: 8th All India School Education Survey (2009)

Page 8: BT Associate Proposal

Partnership with India’s LARGEST Teacher Network

Low investment ( Rs. 25,000 only!)

Expected to earn good profits within the first drive

An untapped market opportunity

Conversion to BT Franchisee after successful operation

BENEFITS

Page 9: BT Associate Proposal

At least 3 years' experience in Education

Well qualified, with professional qualification

Excellent communication skills

Willingness to invest in business and ability to take ownership

Ability to arrange resources for ground work

DESIRED ASSOCIATE’S PROFILE

Page 10: BT Associate Proposal

One-time training included in the registration fee

Operational assistance and web-based modules

TRAINING & ASSISTANCE

Page 11: BT Associate Proposal

An upfront Associate Fees for the upcoming Jan’14 CTET examination

Rs. 25,000

BT Share on Billing amount (begins only after Rs. 25,000 billing)

50%

BT ASSOCIATE FEE

Page 12: BT Associate Proposal

PROFIT & LOSS PROJECTIONS

BT Startup Fees 25,000                 INCOME ESTIMATE      

 

Unit Price or Cost (Rs.) Units Rs.

CTET Postal 3,000 50 150,000CTET Test Series 1,200 100 120,000Total Revenue     270,000Less 25,000 towards investment recovery 25,000  25,000Less BT Share (after 25K deduction) 50%  122,500Cash-in-hand     122,500       Less Costs      Payout to promoters for distribution/ posters etc 500 4 2,000Cost of conducting CTET Test Series in the city      Venue cost (if hired)- Rs. 1000 per day for 5 test days 1,000 5 5,000Invigilation cost (1000 per day needed only for 75 + candidates) 1,000 5 5,000Misc costs (1,000 per day for 5 papers) 1,000 5 5,000Total Cost     17,000       Net Profit/ Loss     105,500

Page 13: BT Associate Proposal

Pack Configuration/ Components

Special features Price

Paper 1 Full Pack 5 Practice Test Papers for Paper-1 with English/ Hindi as language choices

• Online Analysis

• Instant results

•Comparative results

Rs.1,200

Paper 2 Full Pack 5 Practice Test Papers for Paper-2 with English/ Hindi as language choices

Rs.1,200

Make Your Own Pack

Choose any number of tests for Paper 1 and/ or Paper 2

Rs 250 - Rs.2,000

CTET TEST SERIES PRODUCT VARIANTS

Page 14: BT Associate Proposal

CTET TEST SERIES

All tests will be in English/ Hindi only.

All tests conducted physically (paper based) will need to be

taken in the designated centre.

All test results will be made available online and sent to the

student’s email-id.

Online Analysis Sessions can be attended from home using

a PC/ laptop and internet connection.

Results will be compared across India

All tests prepared by expert CTET-qualified faculty

Page 15: BT Associate Proposal

CTET POSTAL More than 1,000 pages of concise material

Delivered in 2 convenient packets

Covers all subject areas

For self-study at your own pace

Includes CTET test-series with 5 Practice tests

Online Analysis of your tests to give you detailed

strong and weak areas Rs. 3,000

Page 16: BT Associate Proposal

Enroll candidates for Test Series for CTET to be held in January

2014

Conduct CTET Practice Tests in the city for enrolled candidates

Ensure distribution of CTET Collaterals/Leaflets at CTET test

centers in your city (1,000 test-takers on an average) Assumed cost of distribution at Rs. 1,000 each for engaging 2 promoters

Cost to be borne by the Associate at actual.

Hold CTET (Jan 2014) Analysis session for interested

candidates

ASSOCIATE RESPONSIBILITIES

Page 17: BT Associate Proposal

Provide training support to faculty for test analysis

Provide marketing collateral for the test date distribution, that

is, leaflets or any other material by courier at no extra cost to

BT Associate

Provide design for any brochures/ posters to cover the

colleges and schools

Provide quality web-services to all customers

BT RESPONSIBILITIES

Page 18: BT Associate Proposal

A first-right of refusal for the BT Franchisee opportunity Associate has to decide within 15 days of being offered a Franchisee

More product opportunities as a BT Franchisee

LONGER-TERM VIEW

Page 19: BT Associate Proposal

This is not a business agreement, but only an offer to test the

CTET preparation market

Contract will be valid for 6 months or till the next CTET,

whichever is earlier

Contract will not be extended, but the Associate can be

converted into a BT Franchisee with mutual consent

SOME FINE POINTS

Page 20: BT Associate Proposal

Make a payment of Rs. 25,000 only to BT

Start receiving marketing strategies and collaterals for CTET

Jan’14

Arrange for distribution of the CTET Pamphlets/Leaflets at the

test centers in your city

Enroll CTET aspirants for the coming & next CTET Test Series

NEXT STEPS

Page 21: BT Associate Proposal

Contact us:Beyond Teaching Services Pvt. Ltd.218A, City CentreM.G. Road, Indore (M.P.) - 452001

Email: [email protected] Or Call 0731-4282617(Mon – Fri : 10:00 am to 5:30 pm)