bthvn2020 logo manual updated: may 2019 · stieler motif may only be used on a white background and...

BTHVN2020 _ Logo ManualUpdated: May 2019

BTHVN2020 _ Umbrella Brand

Standard version _ horizontal Standard version _ vertical

The campaign and most other applications always use the standard horizontal version of the logo, which always appears on a white background.

There is also a special vertical version of the logo for use in the portrait format, e.g. on flags, roll-ups or other portrait-format advertising materials.

Beethoven is world-famous and will be getting his very own registered trademark for his 250th birthday: BTHVN2020. The specially developed logo dates back to Beethoven himself, who used to sign some of his scores using his name without vowels: Bthvn.

The BTHVN2020 umbrella brand logo uses Beethoven’s face in Joseph Karl Stieler’s famous 1819 portrait of the composer as its background. The digits of the 2020 anniversary year are in yellow. The BTHVN2020 liquid logo may also be used for specific themes and filled accordingly. This manual defines how the BTHVN2020 umbrella brand may be used.

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The BTHVN2020 Logo: Versions and Minimum Margins

Minimal version

If the logo height is 20 mm or less, only one of the minimal versions may be used. The minimum margin here is the height of one full letter.

The positioning of the logo should generally ensure the best possible legibility. In addition, any other logos should observe a margin around the BTHVN2020 logo equal to the height of the letters. The standard version has a minimum height of 20 mm.

Standard version _ horizontal

1x

1x20 mm

The same applies with regard to minimum margins and sizes when using the vertical versions of the umbrella brand logo

1x

20 mm

1x

Standardversion _ vertical

The standard version of the umbrella brand may not be used on images or coloured backgrounds.


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The two-colour versions of the um-brella brand are used on images and coloured backgrounds. They are also used in cases where the height of the logo is less than 20 mm.

In addition, there is a black and a white version available for mono-chrome productions or fax templates.


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The BTHVN2020 liquid logo may also be used as an alternative for specific themes and may be filled accordingly, i.e. the applications shown below are only examples. The BTHVN2020 liquid logo should always be used on a white background.

Liquid logo _ vertical Liquid logo _ horizontal

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Gefördert durch:

Gefördert durch:

Gefördert durch:Global Value Partner: Media Value Partner:

The BTHVN2020 umbrella brand file has been created in a way that it has the right size for A4 layouts without being scaled. Additional scales are available below:

A4 landscapeLogo size 100%Margin 12 mm

A4 portraitLogo size 100%Margin 12 mm

DLLogo size 75%Margin 9 mm

A3 landscapeLogo size 140%Margin 17 mm

A5 portraitLogo size 75%Margin 9 mm

The formats shown here are examples of the most common applications (brochures, flyers, advertisements). The BTHVN2020 umbrella brand should always be used at the top or bottom right. It may only be posi-tioned on the left in exceptional cases.


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The BTHVN2020 Logo: Application Examples

banner t-shirt

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BTHVN2020 _ Colours

CMYK 0 45 80 0RGB 245 158 62

CMYK 0 67 54 0RGB 238 113 101

CMYK 45 12 30 6RGB 147 184 177

CMYK 80 55 0 0RGB 61 107 179

CMYK 40 20 80 5RGB 166 171 76

CMYK 45 70 45 40RGB 111 67 79

CMYK 0 15 40 0RGB 254 222 168

CMYK 15 0 65 0RGB 230 230 116

CMYK 50 0 30 0RGB 136 203 192

CMYK 35 60 60 40RGB 126 82 69

Secondary ColoursEach primary colour has also been assigned a specific secondary colour, which extends the colour spectrum and can be used, for example, in the design of brochures.

Primary Colours Each letter of the BTHVN logo stands for one of the main themes of the Anniversary Year and has been assigned a primary colour. The primary colours are integral components of the corporate design and are maintained throughout the campaign. The colours are also used in all publications and other creative applications. In these cases the assignment to themes is no longer absolutely necessary; however, it is important to ensure that the primary and secondary colours are only combined as shown above. Rasterizations of up to 15% are permitted.

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BTHVN2020 _ Typography

Standard TypefacesHelvetica Neue LT is the headline font and can be used in the following fonts: 75 Bold, 55 Roman, 45 Light and 35 Thin.

Helvetica Neue LT75 Bold

ABCDEFGHIJKLMNO PQRSTUVWXYZabcdefghijklmnopqrstuvwxyzßöäü1234567890(.;!?&@€)

Helvetica Neue LT55 Roman


Helvetica Neue LT45 Light


Helvetica Neue LT35 Thin


Adobe Garamond Semibold


Adobe Garamond Regular


Adobe Garamond Italic


Adobe Garamond is used for body text or highlighting. It is used in the following fonts: Semibold, Regular and Italic.

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Alternative TypefacesAs an alternative to the defined typefaces, Arial may be used as the headline font and Book Antiqua as the body text font.

Arial BoldABCDEFGHIJKLMNO PQRSTUVWXYZabcdefghijklmnopqrstuvwxyzßöäü1234567890(.;!?&@€)

Book Antiqua RegularABCDEFGHIJKLMNO PQRSTUVWXYZabcdefghijklmnopqrstuvwxyzßöäü1234567890(.;!?&@€)


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Ich kenne keine andern Vorzüge des Menschen als diejenigen, welche ihn zu den besseren Menschen zählen machen; wo ich diese finde, dort ist meine Heimat.Ludwig van Beethoven Brief an Emilie M., 17. Juli 1812

EINE Freude. EINE Welt.Die Strahlkraft des Beethoven Jubiläumsjahrs 2020

Ludwig van Beethoven, getauft am 17. Dezember 1770 in Bonn, gilt als der meist-gespielte klassische Komponist der Welt. Auf allen Kontinenten stehen seine Werke an der Spitze der Konzertprogramme. Sei-ne musikalische Radikalität inspiriert bis heute Kunstschaffende aller Disziplinen. Beethovens Musik begeistert und reißt mit, macht nachdenklich, fordert immer wieder heraus.

Und sie gilt als Inbegriff der Mensch-lichkeit: Der letzte Satz von Beethovens Neunter Sinfonie mit dem großen Schluss-chor „Ode an die Freude“ ist nicht nur die offizielle Europahymne, sondern wird auf allen Kontinenten geliebt und gesungen. Die Handschrift des Werks gehört zum Weltdokumentenerbe der UNESCO. Beet-hovens Musik verbindet, indem sie erlebbar werden lässt, was Menschen fühlen und erfahren, was jeden berührt und bewegt. Auch in diesem Sinne sind sein Werk und seine Gedanken aktueller denn je.

Das Beethoven-Jubiläumsjahr 2020 lädt ein zu Begegnung und Wiederfinden, bietet neue Perspektiven und facetten-reiche Events. Diese reichen von intimen Hauskonzerten bis zu Großveranstaltungen für alle Bürger und Gäste, von Klassik bis Uraufführung, von analog bis digital.

Herzlichen Glückwunsch, Ludwig van Beethoven!Adobe Garamond Italic _ 30 pt/ZAB 36 pt

Helvetica Neue LT 75 Bold _ 24 pt/ZAB 28 pt

Helvetica Neue LT 55 Roman _ 10 pt/ZAB 14 pt

Helvetica Neue LT 75 Bold _ 14 pt/ZAB 19 pt Helvetica Neue LT 55 Roman _ 14 pt/ZAB 19 pt

Adobe Garamond Regular _ 10 pt/ZAB 14 pt

The BTHVN2020 Typefaces: Application Examples


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BTHVN2020: Use by Partners and Sponsors Partners and sponsors use the BTHVN2020 logo in their own layouts, i.e. their use of materials also takes into account their own corporate designs. They may use the BTHVN2020 logo in three variations.

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The BTHVN2020 partner logo with the Stieler motif may only be used on a white background and should not be smaller than the minimum height of 27 mm. If this is not possible, one of the variations of the logo listed below should be used. Any other logos should observe a margin around the BTHVN2020 logo equal to the height of the 2020.

Alternatively, the BTHVN2020 partner logo may be used without the Stieler motif. The two-colour versions of the umbrella brand logo are used on pictures and coloured backgrounds. The same applies in cases where the height of the logo is below 20 mm.

If the logo is used on a neutral background (white or black) or on a monochrome background, the black or white version of the logo should be used. The positioning of the logo should ensure the best possible legibility and any other logos should observe a margin around the BTHVN2020 logo equal to the height of the 2020.

BTHVN2020 Logo for Partners

Minimum Margins

Minimum Margins

Minimum Margins

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BTHVN2020 Logo for Partners

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When being used by partners, the BTHVN2020 logo is used with the “Partner of” headline. It is available with the Stieler motif as a two-colour or one-colour version. The variation with the Stieler motif has to be on a white background and should not be smaller than the minimum height of 27 mm.

The logo is available with different headlines depending on the status of the sponsor:

BTHVN2020 Logo for Sponsors

The two-colour versions of the umbrella brand logo are used on pictures and coloured backgrounds. The same applies in cases where the height of the logo is less than 27 mm.

The monochrome versions should be no smaller than 45% of the original scale of the file to ensure the legibility of the headline. In addition, any other logos should observe a margin around the BTHVN2020 logo equal to the height of the 2020.

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Minimum Margins

Project applicants / initiators should highlight the BTHVN2020 logo as an Anniversary Year programme logo on the home page of project-related websites as well as any corresponding publications, e.g. programme booklets, flyers, posters, etc.

DL Title DL back of the publication

A5 portraitA4 portrait DL Back Only

The BTHVN2020 logo banner for grant recipients is placed at the bottom of the layout and is available in A4 and A5 formats, as well as two DL format versions. The funding logos should be visible on all formats that are A5 or larger; in the case of smaller formats, it may also be placed on the back of the publication.

In addition, the funding information, as amended, and the logos of the Federal Government Commissioner for Culture and Media, of the Ministry of Culture and Science of the State of North Rhine-Westphalia, of the Rhine-Sieg District and of the City of Bonn should be included.

The BTHVN2020 logo banner for grant recipients is available for this purpose.

BTHVN2020 Logo for Grant Recipients

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In the event of any queries concerning the application of the logo versions, please contact:

Beethoven Jubiläums Gesellschaft gGmbHLoggia am StadthausThomas-Mann-Straße 453111 BonnGermanyTel.: +49 228 97 66 50 0e-Mail: [email protected]

BTHVN2020 Contact

bthvn2020 logo manual updated: may 2019 · stieler motif may only be used on a white background and...

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