bu3 smartphone analysis roadmap_pa3(0722)
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Arimacomm BU3 Product Planning
July 29,2008
Arima Communications ConfidentialThe above information is subject to change without further notification
2008 BU3 CompetitorBenchmarking & Analysis
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Agenda
BU3 Product Segment Definition
Product Analysis For Each Vendor
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BU3 Product Segment Definition-1
STEP1 Classified by group first Basic portfolio selection criteria
Multimedia
Music/Video/Gaming/Imaging & Ringtones
Camera (ex: AF/Optical Zoom/Face recognition)
Radio/Broadcast TV
3rd party application
3D UI interface
Mobile Internet
Organization
Mobile Office
PIM (ex: Outlook/Calendar/Phonebook /BCR)
PC synchronization
CommunicationMessaging (Text/MMS/IM/ Voice Messaging)
E-mail//Push e-mail
Connectivity Wi-Fi/ Bluetooth/TV out/USB/Infrared Gate
Information
GPS/AGPS
Web Browsing
Broadcast
Form Factor
Touch screen
Full QWERTY
C B
B C
B C
B C
B C
C B
B C
Business-oriented
Consumer-oriented
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Criteria
Category
Premium level High-end Level Middle LevelEntryLevel
Basic Item
Price 1000 $700~$1000 $400~$700 $400
CPU 600MHZ 400MHZ 300MHZ 300MHZ
Data >=3.5G HSDPA HSDPA/HSUPA 3G~3.5G 2.5G
LCM >3.5 inch+ WVGA VGA/WVGA QVGA QVGA
Camera 300MP AF(it depends) 300MP AF 200MP AF 200 MP
built-inmemory
Bigger is better! YES (like 4/8GB) NO NO
Tech Spec.
STEP2 Each group can divide into different level !
BU3 Product Segment Definition-2
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STEP3 Matrix segment initiative!
BU3 Product Segment Definition-3
Business-oriented Consumer-oriented
Entry
Level
MiddleLevel
High-endLevel
$400~$700
$700~1000
PremiumLevel
>$1000
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Agenda
BU3 Product Segment Definition
Product Analysis For Each Vendor
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Windows Mobile 6.0 OSUMTS/HSDPA connectivityWVGA 4 800
480 px display, subdisplayTV and VGA out256 ROM, 1280 RAM and microSDmemory card slotWi-Fi b/g, USB and Bluetooth connectivityGPS/A-GPSFull QWERTY keyboardDimensions: 130 x 81 x16 mm
First UMPCHSDPA 3.6Mbps / EDGE / GPRS/7 inch WVGAWindows Vista Business/SnapVUE UIIntel Stealey A110 800MHz + ICH7U 400MHz1GB RAM+ 64 MB+128 MB ROM+1.8 40 GB
Direct Push EmailVGA outWi-Fi 80.211 b/g
WM 6 PRO3.6 Mbps HSDPA
400 MHz
2.8 QVGA
3 MP AF
GPS/ Wi-Fi
Tilt up
Push mail
$729
Business-oriented
Consumer-oriented
Touch
WM6 pro2.8 QVGA
2.5 G200MHZ2MPWLAN 802.11b/gBT 2.0(A2DP)Direct Push MailHTC Touch FLO$464
Touch Dual
2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4
WM6 pro2.6 QVGA3.5 G (3.6Mbps)
400MHZ2MPNo Wi-FiBT 2.0 (A2DP)Camera AlbumHTC Touch FLO$650
Touch Cruise
WM6 pro2.8 QVGA3.5 G (3.6Mbps)400MHZ3MP+AF+ videocalling802.11b/gGPS$810
Touch CruiseP3651
Same asTouch Cruise$760
$760
Touch Diamond
WM6 .1 pro
2.8 VGA3.5G(7.2Mbps)528MHZ3.2MP+AF 802.11b/gTouch FLO 3DOpera BrowserBuilt-in 4GB/GPS$800
Touch pro
N/A
S730(wing 100)
WM6 Standard + QWERTY400 MHZ
2.4 inch QVGA
3.5G + WiFi
2MP
Wi-Fi 802.11 b/g
Push mail
Outlook PC Sync
$570
Kaiser (TyTN II)
WM6 Pro
3.6 Mbps HSDPA
3.5" display
3 M AF
2D barcode/BCR/Fingerprint
$999
P6500WM6 PRO624 MHZ3 M AF
5" large VGA16GB (with miniSD slot),BT/WiFi/USB/GPSWM player 10TV-OUT$1299.99$1299.99
X7510 Advantage
Shift
Omni
First WM6 standard OS
no 3G
2.4 " QVGA
201 MHz
128 MB ROM / 64 MB RAM
2MP CMOS
BT2.0+A2DP
S710(vox)
First WM6 standard OS3G2.4 " QVGA400 MHZ2MP
S630
HTC current product roadmap(2007~2008)
Continued
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Entry
Level
Middle
Level
High-end
Level
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WM PROGPRS / EDGE200 MHz256 MB ROM / 128 MB RAM2MPBT 2.0 +EDRUSB 2.0GPSNO Wi-Fi/3G$510First WM6 standard OS
3G
2.4 " QVGA400 MHZ
2MP
$499
EntryLevel
MiddleLevel
High-endLevel
$1000
Windows Mobile 6.0 OSUMTS/HSDPA connectivityWVGA 4 800480 px display, subdisplayTV and VGA out256 ROM, 1280 RAM and microSD
memory card slotWi-Fi b/g, USB and Bluetooth connectivityGPS/A-GPSFull QWERTY keyboardDimensions: 130 x 81 x16 mm
WM 6 PRO
3.6 Mbps HSDPA
400 MHz
2.8 QVGA
3 MP AFGPS/ Wi-Fi
Tilt up
Push mail
$729 S730(wing 100)
WM6 Standard + QWERTY
400 MHZ2.4 inch QVGA
3.5G + WiFi
2MP
Wi-Fi 802.11 b/g
Push mailOutlook PC Sync
$570
Kaiser (TyTN II)
WM6 Pro
3.6 Mbps HSDPA
3.5" display
3 M AF
2D barcode/BCR/Fingerprint
$999
P6500
WM6 PRO624 MHZ3 M AF5" large VGA16GB (with miniSD slot),
BT/WiFi/USB/GPSWM player 10TV-OUT$1299.99
X7510 Advantage Omni
First WM6 standard OS
no 3G
2.4 " QVGA
201 MHz
128 MB ROM / 64 MB RAM
2MP CMOS
BT2.0+A2DP
$433
S710(vox)
S630 CAVALIER
Key Findings:Basic business-like model come to a standstill temporality
and develop more powerful models.Seems to find out another product lineup compete with MID.
See if missing!Based on WM pro
See if missing!Based on WM standard
HTC P3470
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2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4
EntryLevel
MiddleLevel
High-endLevel
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From Business-Oriented View
EntryLevel
MiddleLevel
High-endLevel
$1000
Curve 8330
CDMATrackball2 MPBlackBerry MapsVideo Recording
$5708800
8820
$599
$544
Curve 8320
Curve 8300
Curve 8310
$499
$549
8830
$599
2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4
2-MP
BT
mediaplayer
No Wi-Fi
No 3G
No GPS
2-MP
BT
media player
No Wi-Fi
No 3G
GPS
BlackBerryMaps
2-MP
BT
media player
Wi-Fi
No 3G
GPS
BlackBerryMaps
8800 series: Corporate Market (no camera)
Curve series : aimed at small business owners
Bold 9000
Blackberry OS 4.6half-VGA (480x320 pixel)HSDPAGPS/Wi-Fi1GB of on-boardmemoryEmail, web browsing,PIM
3G
Bold series : new series
The successor of the 8800, the 9000 evolves the design, but is areal revolution software-wise. It runs on similar, yet much differentsoftware with animations.
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From Business-Oriented View
EntryLevel
MiddleLevel
High-endLevel
$1000
2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4
Treo 850w
first Treo without touch-screenWM6 Standard OSQVGAQWERTY keyboardGPRS/EDGE/UMTS
Treo 500v
Treo 800w(Drucker)
WM 6.1 ProCDMA/EVDO32bit TI OMAP 2420,330MHz64MiB RAM/256MiB ROM2.5" TFT(320x320)GPS
Tro 750(HTC Cheetah)
WM5$500
$499
$529
Palm Wanda $360
powered by WM 6.1* form factor: fixed QWERTY
display without touch-screen* replacement for the Treo 500v
* 320x240 display (no touch-screen* 2 MP camera* GPS
Treo 755p
$570
F C O i d Vi
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GPRS / EDGE
PalmOS by Access 5.4.9 OS
128MB ROM / 64MB RAM
Intel PXA270 312MHz
1.3 MP
4GB MicroSD
Bluetooth 1.2
SW Documents to Go pro 10 VersaMail 4.0 GoogleMaps HotSync Blazer browser
Microsoft Direct Push Mail
Pocket Tunes
CJK OS(chinese version)
2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4
EntryLevel
MiddleLevel
High-endLevel
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F C O i t d Vi
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HSDPA(3.6 MbpsEDGEGPRS
Symbian S60
EmailPOP3IMAP4SMTPSMSMMS
5MP(Carl Zeiss Tessar)
TV-OUTUPnP
MP3 / AAC / eAAC / eAAC+ / WMA / M4A
MPEG4AVC/H.264H.263RV
GPS(AGPS)
Nokia Maps
WLAN 802.11b/g
2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4
EntryLevel
MiddleLevel
High-endLevel
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Symbian 9.1 / S60 3.0
BT 1.2 / WLAN / USB 2.0
PDF reader / Nokia Office Tools
/ ZIP ManagerNokia Browser
SMS / MMS / IM
From Business-Oriented View
EntryLevel
MiddleLevel
High-endLevel
$1000
2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4
Quad-band GSM(DGE andUMTS/HSDPA )large QVGA outer800x352 internal display,3.2 megapixel camera,
WiFi, VoIP, GPS, BT 2.0, FM
E90 750
E71OS 9.2/S60 v3.12.36 QVGA3.2 MP AFPush to talk
PDF/VOIPGPS
E66
630
E51
400
E65
$322
E61i
$385
750
Symbian 9.1 / S60 3.0
MP3 / ACC
Push to TalkWAP / GPRS / EGPRS / WLAN
SMS / MMS / EMS / EMAIL / IM
Corporate Market
GSM/ WCDMA (HSDPA 3.6 Mbps)
S60 3.1
WLAN 802.11g
H.264 (MPEG-4) 3gpp Real supported
H.263 (3gpp) MPEG-4
BT 2.0 + EDR
Push to Talk
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I series: for Smartphone
Design concept: Ultra Music Ultra Video Ultra Smart Ultra Messaging
F C O i t d Vi
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$price:?
Samsung Omnia Samsung INNOV8(i8510)
S60 V3.2
HSDPA 7.2 Mbps
2.8 QVGA 16M TFT LCD
Wii-Fi/GPS
QVGA 120 FPS / VGA 30 FPS (videorecord)
FM Radio with RDS
DNSe 2.0
8MP camera with
# Auto-focus
# Face recognition
# Smile & blink recognition
# Auto panorama mode
# Geotagging
# Dual-powered LED
2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4
EntryLevel
MiddleLevel
High-endLevel
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OS:WM5.0
CPU: 220MHz
Memory: 64MiB RAM/28MiB ROM
Display: 2.3" 320x240 pixel
11.8mm Slim
WM6.1 standard
HSDPA 3.6 Mbps
2.3 QVGA TFT
2MP
MMS/SMS/IM
From Business-Oriented View
EntryLevel
Middle
Level
High-endLevel
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From Business Oriented View
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From Business-Oriented View
EntryLevel
MiddleLevel
High-endLevel
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From Consumer-Oriented View
EntryLevel
MiddleLevel
High-endLevel
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LG Current SP Product Lineup
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WM6 Pro
3.6Mb HSDPA
256 MB Rom/128 MB Ram
GSM / EDGE / WCDMA / HSDPA
WLAN 802.11 b/g
2MP
MP3 MP4 WMA MIDI 3GP
office mobile
Push mail
SMS MMS
Java MIDP 2.0
USB 2.0 BT
FM radio
2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4
LG Current SP Product Lineup
LG KS20
$652
Business-oriented
Consumer-oriented
First WM6 PDA phone
LG KS10
$489
Symbian 9.2 S60 3.1
GPRS/HSDPA (1.8 Mbps)
2.4 ich
2MP AF
SMS MMS EMS Email
MP3 AAC AAC+ WAV iMelody
MP4 3GP H.263
Google Maps Google Search Gmail
NO Wi-Fi/Touchpanel/FM radio
First Symbian PDA phone
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Other Vendors
Part 1 From Business Oriented View
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GPRS / EDGE
WM 6.0
2.6" 240x320 pixel
TI OMAP 850 200MHz
64 MB SDRAM / 128 MB ROM
SiFR Star III GPS
Java
SMS MMS Email MSN
USB1.1/BT1.2
WM 6 Pro
HSDPA 3.6Mbps
520MHz
64MB RAM/256MB ROM
2.6" 480x640 pixel
GPS/Wi-Fi
USB 1.1 BT 2.0
WM 6.0 standard
3G + HSDPA
QVGA 2 Screen (external) +
2.6 WQVGA screen (internal) - 400 240
TI TI2431 processor 450MHz
256 MB ROM / 64 MB RAM
3G HSDPA
2MP
WM6.1 pro
256MB ROM + 128 MB RAM
TI 2431 450MHz + EMP U360
3MP+AF
Wireless 802.11b+g BT GPS
Part 1-From Business-Oriented View
EntryLevel
MiddleLevel
High-endLevel
$1000
2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4
Asus P560
Price:$??? Asus M536
Price:$???
QWERTY
Asus P320
$450WM 6.1 pro
3G
2.6 inch
2MP
Wi-Fi 802.11 b/g
USB 1.1
BT V2.0
Asus M930
Price:$???
$497
Asus P550
3G Data / GPRS
WM6 Pro
Marvell PXA270 520 MHz
256 MB ROM/64 MB RAM
Wi-Fi 802.11b/g
MP3 MP4 WAV WMV
Java MIDP 2.0
USB 1.1
miniSD / miniSDHC
SiRF III GPS
Asus P527
$420
GSM
WM6.0
200 MHz
128 MB ROM/64 MB RAM
SiRF Star III
2MP+af
2.6 QVGA Touch screen
BT / WiFi / USB
Asus P750
$560
Asus P527
$471
Asus P535$638
WM 5.0 for Pocket PC Phone (AKU3)
Intel XScale 520 MHz
64 MB SDRAM 256 MB Nand Flash
SiRF Star III
WLAN 802.11b/g BT USB
Office Mobile
Skype
Asus P530w
$446
WM6 Standard
3G Data GPRS
520 Mhz CPU
256MB ROM / 64MB RAM
QWERTY Keypad
Dual speaker
Blackberry ConnectSupported
Part2 From Consumer Oriented View
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GSM QUAD BAND
2.8 QVGA touch screen
2MP
Samsung S3C 2443 - 400 M
64MB RAM/2GB ROM
WM 6.1 ProGPS
MioMap 2008
USB 2.0/BT V2.0
2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4
EntryLevel
MiddleLevel
High-endLevel
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EntryLevel
MiddleLevel
High-endLevel
$1000
2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4
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http://www.mobilook.com/Carriers.asp#4
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Backup Slide
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